About the company
The main purpose of the role is to develop strong and innovative digital marketing strategies to enhance market awareness for GWR business products, drive traffic to official website, B2B social account and generate interest & leads in company products and services, nurturing leads and enhance final deal conversion.
The role will be focused on planning and executing commercial online marketing campaigns, including Social, EDM, and SEO/SEM etc with related software.
The secondary purpose of the role is to support to boost bussing with outreach programs, events, case studies, workshops, etc.
Job description
Digital Marketing
· Set digital campaign on social, especially in relation to using WeChat to create campaigns.
· Manage EDM campaigns using Pardot.
· SEO, SEM to optimize brand and commercial product searching ranking and exposure, collaborate with internal teams to create landing pages and optimize user experience.
· Optimise customer journey, utilize strong analytical ability to evaluate customer touch points and end-to-end customer experience across multiple channels.
· Work with internal or external graphic designers, web designers, and videographers to create unique and engaging B2B content.
· Own and report on the measurements and statistics of the marketing activity, working closely with the Commercial Sales Team to deliver hot leads and drive sales results.
· Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Business Solution
· Proactively outreach for qualified leads generation under direction of the Director of Marketing.
· Generate awareness by organising and delivering B2B events and/or GWR presence at industry events to deliver new business leads and contacts.
· Conduct market research with the aim of identifying new customer segments for GWR B2B products, as well as staying abreast of the existing changing markets.
· Act as the link between Global Marketing, Product Management, Commercial Leadership and the Greater China Commercial team.
· Manage, create sales promotional materials to the Commercial Sales team.
· Act as the Brand guardian within the Greater China team, with responsibility for approval of client collateral.