About the company
La Crèmerie is a soon-to-be marketing space in Shanghai, financed by the French Dairy sector to promote French dairy products (mainly cheese, butter, cream) to media, chefs and consumers. Reporting to the General Manager of our flagship store La Crèmerie, we are hiring the Marketing & Events Manager, who will contribute to the events organization and regular retail work as well.
La Crèmerie is soon-to-be concept store located in Shanghai’s Jing’an district. The opening is scheduled for June 2019. We are looking for a dynamic person who will contribute greatly to this new place-to-be for foodies in Shanghai!
The space will function as a retail shop and a communications tool for the French Dairy Sector to educate and raise awareness of French dairy products to the media/influencers, consumers and chefs/trade through classes, events, pop-up shops and more.
There is already a similar concept store in New York City, USA, for French cheeses only.
La Crèmerie（法酪小屋）由French Dairy Sector 出资建立，将通过一系列的市场活动，向上海的媒体、厨师以及消费者们推广法国乳制品（主要是奶酪，黄油以及奶油等）。我们正在为上海旗舰店La Crèmerie（法酪小屋）招聘Marketing & Events Manager，他/她主要负责活动管理以及零售业务的工作，并将汇报给La Crèmerie（法酪小屋）旗舰店店长。La Crèmerie（法酪小屋）将于2019 年6 月于上海静安区开设概念店，我们正在诚挚地寻找一位充满活力的、有想法的人加入我们，共同创造一个全新的美食爱好者的天堂！
此家概念店不仅是一家零售店，它更是与大众消费者沟通的一个平台。我们将通过一系列课程、活动以及快闪店等方式提高法国乳制品在媒体、意见领袖、消费者以及厨师们心目中的地位和形象。
在美国纽约已经有一家类似的、只售卖法国奶酪的概念店。
Job description
Trade Marketing & Events:
• Creativity and outside the box thinking
• Responsible for planning, developing and executing the various events (tasting paring, cooking classes, thematic activities, etc.) for Chinese professionals (Chefs, F&B managers, retailers, trade medias…) in order to increase the store awareness and to educate Chinese professionals and consumers about French dairy products.
• Manage budget and third parties (agencies, caterers, instructors, speakers, vendors, VIP, guests) to create and execute successful regular in-store events several times a month (including setup, maintenance and breakdown)
• Optimize opportunities for cross promotion and engagement across channels with Food Service, trade medias, partners and influencers
• Internal collaboration with digital marketing.
Retail Responsibilities:
• Open & close space, respecting hours of operation, dress code, cleanliness and image
• Receive and respond to requests via email, internet & phone.
• Enter, update and maintain information on events calendar
• Manage purchasing, inventory and merchandising
• Advise consumers on products and explain the concept, offer tastings/pairing tips
• Others
市场活动管理：
• 具有创新精神；
• 负责为中国专业人员（厨师长、餐饮主管、代理商、商业媒体等）制定、开展和执行不同类型的活动（食物搭配、烹饪体验、各类主题活动等），通过组织这些活动来提升旗舰店的知名度和影响力，加强中国的专业人员及中国消费者对法国乳制品的了解及喜爱。
• 管理预算，与第三方合作（包括公关公司、餐饮公司供应商、培训师、宾客等）构思及执行双周店铺活动（包括搭建以及拆卸）；
• 与媒体、食品服务业、合作伙伴以及意见领袖最大化地进行跨界合作；
• 线上线下合作组织活动宣传和开展。
零售业务职责：
• 遵守店铺营业时间，保持店内清洁，注意穿着及仪容仪表；
• 及时回复邮件与电话的问题以及请求；
• 及时更新活动日程信息；
• 管理货品的采购，库存以及推销；
• 向消费者介绍法国乳制品，阐述概念店的灵感来源，可提供品尝以及搭配饮食方面的建议；
• 其它
Skills & experience
• Must have good communication, be teamwork oriented, take responsibility, positive and optimistic
• Minimums 3 years’ experience of relevant events/ marketing/ food sector is preferred
• Strong events planning and management knowledge and experience.
• Bachelor’s Degree in marketing or Communications preferred
• Hours will vary including evenings, weekends and holidays
• Proficient in Outlook, Word, Excel, PowerPoint
• Fluent in English or French
• 必须要有良好的沟通和表达能力，喜爱团队合作，有责任心，积极乐观；
• 有三年以上相关活动策划/市场营销/F&B 的相关工作经验；
• 具有非常强的活动策划和管理能力；
• 本科毕业于市场或者传播专业的更好；
• 工作时长不定，可以接受在晚上、周末以及节假日工作；
• 精通办公软件，包括：Outlook, Word, Excel, PowerPoint；
• 英文流利或者法文流利
