Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。

• 2025-11-13 | 09:00 - 16:00
• Teams online

In today's accelerated digital transformation, data analysis capability has become the core competitiveness of enterprise decision-making. As a globally leading business intelligence tool, Power BI's deep integration with AI technology is reshaping the data analysis landscape of enterprises. This course focuses on the pain points of traditional Power BI users, such as low data integration efficiency, high modeling complexity, weak dynamic analysis ability, and insufficient visualization innovation. It combines the latest AI technologies (such as natural language processing, intelligent modeling, and automated cleaning) and DeepSeek deep integration solution to systematically cultivate the composite ability of "data thinking+tool application+business insight".
The course focuses on three major breakthroughs: 1) By using AI enhanced M language optimization and DAX metric generation, modeling efficiency can be improved by 300%; 2) Intelligent data cleaning and sentiment analysis technology based on DeepSeek to achieve value mining of unstructured data; 3) Innovative application of SVG dynamic charts, breaking through the interactive limitations of traditional visual analysis.
The course will help practitioners build a complete capability chain from data integration to intelligent decision-making, and establish differentiated competitive advantages in the wave of digital transformation.

• 2025-11-19 | 09:00 - 16:00
• Teams online

The importance of corporate public relations and communication work is becoming increasingly prominent. As companies continuously reduce budgets, the workload and challenges for PR professionals are growing. Another influencing factor is the limited availability of experienced PR personnel in the market, especially among younger staff, who often lack the traditional mentorship training.
This course is designed to provide practical tips for corporate PR professionals who are struggling with the aforementioned two dilemmas.
企业公关传播工作的重要性日益凸显。随着企业不断的降低预算，公关传播人员的工作难度在不断增加。另一个影响因素是，随着企业对舆情和传播的重视，市场上有经验的公关人员的数量也不多，年轻人员更加缺少传统上的传帮带的训练。
本课程致力于为受困于上述两种困境的企业公关工作人员提供一些实用技巧。

• 2025-11-21 | 09:00 - 16:30
• Zoom Online

In the era of deep integration of artificial intelligence into office scenarios, this course focuses on DeepSeek, a domestic high-performance workplace AI tool, to bring students a one-stop experience of intelligent application of office software. In the course, you will deeply understand the powerful functions of DeepSeek, and learn how to combine it with Word, Excel, PPT and other common office software. Through a wealth of case studies and hands-on exercises to help you quickly master DeepSeek in document creation, data processing, presentation design and other aspects of the application of skills, to achieve a leap in office efficiency, so that the tedious office tasks become easy and efficient.
在这门课程中，讲师将带领大家学习如何使用DeepSeek以及其它AI具来提高工作效率，介绍流行的自动化工具，并提供一些实用的示例来帮助大家了解如何将这些工具应用于日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。效。

• 2025-12-03 | 09:00 - 16:00
• Teams online

This course not only emphasizes the core purpose of business English writing - to output power and value, but also compares AI and human writing through examples, highlighting the importance and uniqueness of mastering business English writing skills in today's fast-developing technology. By learning the do's and don'ts of cross-cultural communication, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous) and other core content, students will be able to navigate through various business scenarios and improve the quality of their writing and communication. Whether you are a beginner or a working professional with a certain foundation, this course will provide you with practical skills and methods to help you make significant progress in business English writing.

本课程不仅强调了商务英语写作的核心目的——输出力量与价值，还通过实例对比AI与人类写作，突显了在技术快速发展的今天，掌握商务英语写作技能的重要性和独特性。通过学习跨文化交际的注意事项、6C原则（Correct, Clear, Concise, Concrete, Complete, Courteous）等核心内容，学员将能够在各种商务场景中游刃有余，提升写作质量和沟通效果。

无论你是初学者还是有一定基础的职场人士，本课程都将为你提供实用的技巧和方法，帮助你在商务英语写作中取得显著进步。

• 2025-12-19 | 09:00 - 16:00
• Teams online

The workplace is not merely a stage for showcasing skills and achievements, but also a vast "field of emotional energy." We often find that what determines career trajectories isn't just competence, but also our "resilience" in managing stress, regulating emotions, and maintaining a positive mindset. Being consumed by negative emotions like complaints, burnout, and fatigue continuously drains our health and well-being; conversely, learning to be proactive, positive, and confident can inject a continuous flow of energy into our professional development. The high-energy professionals many admire might be natural talents, but more often they are cultivated through nurture.

• 2026-01-07 | 09:00 - 16:00
• Teams online

This course is designed based on this industry background, aiming to help marketing teams understand the operation mechanism of AI and master its specific application in marketing business, so as to improve work efficiency, innovate marketing mode and enhance the market competitiveness of enterprises.
随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2026-01-14 | 09:00 - 16:00
• Teams online