A brand must maintain its classic status, messages must be precise, the image must remain dignified, and communication must be data-driven and effective… But where is the audience? How can classic communication retain its timeless appeal? How should traffic and algorithms be utilized as tools to align with strategic corporate communication?

• 2025-09-25 | 09:00 - 16:00
• Zoom online

This course integrates AI technology into the whole workflow of Excel, and helps students master three core competencies through systematic teaching: intelligent tool selection methodology, multi model data processing skills, and workflow automation. The course design follows the learning path from shallow to deep to help students complete the leapfrog upgrade from basic operation to intelligent office, and provide sustainable competitiveness for career development in the context of digital transformation.
在智能化技术快速发展的时代背景下，Excel依然是职场人士日常办公的核心工具。随着以DeepSeek为代表的AI技术革命性突破，传统表格操作技能正经历智能化升级的深刻变革。各领域从业者都需掌握AI技术，将其与Excel深度结合，从而突破工作效率与数据处理能力的瓶颈。
在实践应用中，职场人常常面临多重挑战：面对种类繁多的AI工具如何精准选择？当传统表格功能难以处理复杂数据场景时，如何通过AI实现智能化改造？大量重复性工作仍依赖人工操作，怎样构建自动化解决方案......
本课程将AI技术深度融入Excel工作全流程，通过系统化教学帮助学员掌握三大核心能力：智能工具选型方法论、多模态数据处理技巧、工作流自动化实现。课程设计遵循由浅入深的学习路径，助力学员完成从基础操作到智能办公的跨越式升级，为数字化转型背景下的职业发展提供持续竞争力。

• 2025-10-14 | 09:00 - 16:00
• Teams Online

In the era of big data, data organization, industry reports, and visual charts are becoming more and more popular in the industry. No need to learn Python, Power BI is an easy-to-use data analysis software to help you deal with massive data, modeling analysis, and realize multi-perspective interactive visual report analysis!
本训练营主要培训数据分析与数据呈现的Power BI实战技能，培养满足企业工作需要的数据分析与可视化技能要求，使学员具备良好的数据处理、数据建模分析、特别是数据可视化报表呈现能力。

• 2025-10-30 - 2025-12-09 | 20:00 - 21:00
• Teams online

Digital Material Flow Cost Management Accounting Methods for Sustainable Manufacturing is an area that focuses on the intersection between sustainable manufacturing practices, digital technologies, and accurate costing and management. This one-day course aims to introduce participants to how modern information technology can be leveraged to enhance the management of material flow costs, thereby achieving the dual goals of economic efficiency and environmental responsibility. Through this course, participants should gain a comprehensive understanding of sustainable manufacturing and digital cost management, along with initial implementation capabilities. Additionally, they will comprehend the importance of integrating environmental factors into cost management and how to use digital tools to improve cost efficiency and the environmental performance of the enterprise.

• 2025-10-31 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。
With the rapid development of artificial intelligence technology, the marketing field is experiencing a profound digitalization and intelligent change. From market insights, content creation, channel placement to data analysis, AI is comprehensively penetrating and reshaping every aspect of marketing work. However, how to effectively harness these cutting-edge technologies and turn them into a powerful engine for business growth has become a problem for every marketer.
DeepSeek, a homegrown big model, stands out among many AI tools with its excellent performance and a level of intelligence that understands the Chinese context better. Its powerful ability in copywriting, data analysis and strategy generation has surpassed similar foreign products in many aspects, and is more suitable for the complex work scenarios of Chinese marketers. Therefore, mastering and making good use of AI tools such as DeepSeek is crucial to improving marketing efficiency, optimizing placement results and achieving performance growth.
This course is designed based on this industry background, aiming to help marketing teams understand the operation mechanism of AI and master its specific application in marketing business, so as to improve work efficiency, innovate marketing mode and enhance the market competitiveness of enterprises.

• 2025-11-04 | 09:00 - 16:00
• Teams online

In today's accelerated digital transformation, data analysis capability has become the core competitiveness of enterprise decision-making. As a globally leading business intelligence tool, Power BI's deep integration with AI technology is reshaping the data analysis landscape of enterprises. This course focuses on the pain points of traditional Power BI users, such as low data integration efficiency, high modeling complexity, weak dynamic analysis ability, and insufficient visualization innovation. It combines the latest AI technologies (such as natural language processing, intelligent modeling, and automated cleaning) and DeepSeek deep integration solution to systematically cultivate the composite ability of "data thinking+tool application+business insight".
The course focuses on three major breakthroughs: 1) By using AI enhanced M language optimization and DAX metric generation, modeling efficiency can be improved by 300%; 2) Intelligent data cleaning and sentiment analysis technology based on DeepSeek to achieve value mining of unstructured data; 3) Innovative application of SVG dynamic charts, breaking through the interactive limitations of traditional visual analysis.
The course will help practitioners build a complete capability chain from data integration to intelligent decision-making, and establish differentiated competitive advantages in the wave of digital transformation.

• 2025-11-19 | 09:00 - 16:00
• Teams online

In the era of deep integration of artificial intelligence into office scenarios, this course focuses on DeepSeek, a domestic high-performance workplace AI tool, to bring students a one-stop experience of intelligent application of office software. In the course, you will deeply understand the powerful functions of DeepSeek, and learn how to combine it with Word, Excel, PPT and other common office software. Through a wealth of case studies and hands-on exercises to help you quickly master DeepSeek in document creation, data processing, presentation design and other aspects of the application of skills, to achieve a leap in office efficiency, so that the tedious office tasks become easy and efficient.
在这门课程中，讲师将带领大家学习如何使用DeepSeek以及其它AI具来提高工作效率，介绍流行的自动化工具，并提供一些实用的示例来帮助大家了解如何将这些工具应用于日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。效。

• 2025-12-03 | 09:00 - 16:00
• Teams online

This course not only emphasizes the core purpose of business English writing - to output power and value, but also compares AI and human writing through examples, highlighting the importance and uniqueness of mastering business English writing skills in today's fast-developing technology. By learning the do's and don'ts of cross-cultural communication, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous) and other core content, students will be able to navigate through various business scenarios and improve the quality of their writing and communication. Whether you are a beginner or a working professional with a certain foundation, this course will provide you with practical skills and methods to help you make significant progress in business English writing.

本课程不仅强调了商务英语写作的核心目的——输出力量与价值，还通过实例对比AI与人类写作，突显了在技术快速发展的今天，掌握商务英语写作技能的重要性和独特性。通过学习跨文化交际的注意事项、6C原则（Correct, Clear, Concise, Concrete, Complete, Courteous）等核心内容，学员将能够在各种商务场景中游刃有余，提升写作质量和沟通效果。

无论你是初学者还是有一定基础的职场人士，本课程都将为你提供实用的技巧和方法，帮助你在商务英语写作中取得显著进步。

• 2025-12-19 | 09:00 - 16:00
• Teams online