Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。

• 2025-11-13 | 09:00 - 16:00
• Teams online

In today's accelerated digital transformation, data analysis capability has become the core competitiveness of enterprise decision-making. As a globally leading business intelligence tool, Power BI's deep integration with AI technology is reshaping the data analysis landscape of enterprises. This course focuses on the pain points of traditional Power BI users, such as low data integration efficiency, high modeling complexity, weak dynamic analysis ability, and insufficient visualization innovation. It combines the latest AI technologies (such as natural language processing, intelligent modeling, and automated cleaning) and DeepSeek deep integration solution to systematically cultivate the composite ability of "data thinking+tool application+business insight".
The course focuses on three major breakthroughs: 1) By using AI enhanced M language optimization and DAX metric generation, modeling efficiency can be improved by 300%; 2) Intelligent data cleaning and sentiment analysis technology based on DeepSeek to achieve value mining of unstructured data; 3) Innovative application of SVG dynamic charts, breaking through the interactive limitations of traditional visual analysis.
The course will help practitioners build a complete capability chain from data integration to intelligent decision-making, and establish differentiated competitive advantages in the wave of digital transformation.

• 2025-11-19 | 09:00 - 16:00
• Teams online

The importance of corporate public relations and communication work is becoming increasingly prominent. As companies continuously reduce budgets, the workload and challenges for PR professionals are growing. Another influencing factor is the limited availability of experienced PR personnel in the market, especially among younger staff, who often lack the traditional mentorship training.
This course is designed to provide practical tips for corporate PR professionals who are struggling with the aforementioned two dilemmas.
企业公关传播工作的重要性日益凸显。随着企业不断的降低预算，公关传播人员的工作难度在不断增加。另一个影响因素是，随着企业对舆情和传播的重视，市场上有经验的公关人员的数量也不多，年轻人员更加缺少传统上的传帮带的训练。
本课程致力于为受困于上述两种困境的企业公关工作人员提供一些实用技巧。

• 2025-11-21 | 09:00 - 16:30
• Zoom Online