为帮助企业更好地了解和探讨播客媒介的独特之处以及如何通过播客为营销与品牌传播服务，中国欧盟商会市场营销与传播论坛很荣幸邀请到巴斯夫大中华区企业事务部品牌与营销传播经理杨艳与JustPod首席执行官程衍樑，雀巢与“谐星聊天会”制作人吕东分享企业与播客经纪公司或播客节目的合作案例故事。

• 2022-09-15 | 14:00 - 16:00
• European Chamber Beijing Office / Online

Event description:
In China, livestreaming and mobile video apps grew in popularity earlier, and far more quickly. This was significant, because it gave a strong cultural foundation, onto which social commerce could build. Social commerce made up 13% of retail e-commerce sales in China in 2021, and the industry is expected to grow by 38.5% on annual basis to reach $363,547.3 million in 2022.

The way people communicate and live their lives has altered considerably and therefore influenced how companies operate and communicate with their clients. The rise of a new consumer class — the affluent, sophisticated, and highly connected millennial — has helped to grow the e-commerce revolution and make China a powerhouse of social commerce.

• 2022-09-14 | 14:00 - 16:00
• European Chamber Shanghai Office

为帮助会员企业探索除“两微一抖”（微信、微博、抖音）之外的更多的社交媒体营销渠道，本场活动将聚焦“知乎”。中国欧盟商会市场营销与传播论坛很荣幸邀请到拥有知乎运营丰富经验的企业嘉宾英飞凌大中华区高级数字营销经理庄华亮，知乎头部MCN机构极简科技业务负责人康旭，分享经验，共同探讨知乎作为内容营销平台的玩法及与其他平台的比较，作为广告渠道是否值得投入。活动将由中国欧盟商会市场营销与传播论坛北京副主席乌兰主持。如果您的公司也在运营知乎，欢迎参加本次交流活动并参与讨论；如果您在考虑开通新的社交媒体渠道，希望此次活动可以给您带来一些经验与启发。

• 2022-08-31 | 14:00 - 16:00
• European Chamber Beijing Office / Online viz Zoom

Faced with tightened local compliance requirements, unprecedented challenges from the pandemic and supply side pressure from the Russia-Ukraine conflict, how can MNCs eliminate the potential risks in a cost-effective manner to ensure the business continuity in an increasingly challenging market environment? Is there a better localised approach MNCs can adopt to succeed in today’s digital economy in China?

• 2022-08-23 | 09:00 - 10:45
• European Chamber Shanghai Office

The European Chamber Marketing and Communications (MarCom) forum is delighted to welcome Philippe Healey, Chair of MarCom Forum (Beijing) and Vice President of Hill+Knowlton Strategies, to share best practices of how to communicate your brands’ sustainability stories to audience in China and how to localise sustainability actions in China.

• 2022-07-28 | 14:00 - 15:00
• European Chamber Beijing Office and Online

Who are the emerging KOLs; How to find the KOLs that match with the brand and can bring long-term benefits in this quickly developing market; What brand cases can we take lessons from? The European Chamber invites you to join us for an engaging discussion about the latest development in the emerging KOL & KOC marketing and opportunities for brands during and after the pandemic.

• 2022-07-28 | 14:30 - 15:55
• Online, ZOOM

Online & Offline Manufacturing Seminar: Decoding the Metaverse (English language)

This hybrid seminar (on-site and online) highlights the opportunities offered by the metaverse for manufacturing and retail companies. Our invited experts will deliver their knowledge from various angles: technological, marketing, intellectual property, etc. At the end of this seminar, you will be able to understand the ins and outs of this emerging industry.

• 2022-07-25 | 15:00 - 17:00
• Online / Nanshan International Exchange & Service Center 南山国际化交流中心

The metaverse is taking the world by storm, with lots of points of view on existing and emerging technologies being adopted by consumers and brands. Is this Web 3 future bringing brands booming business opportunities, and even into a fully digitised marketing ecosystem, or is it just another buzzword in the tech world? Will NFT marketing be synchronised with or independent from the highly developed ecommerce system in China? What meta-strategies can marketers learn from the successful cases to provide more immersive customised digital experience?

To explore why metaverse is worth investing in and how brands can fully leverage metaverse marketing solutions, the European Chamber welcomes experts with hands-on experience in metaverse covering media & technology, brand communication and marketing to share useful case studies and insights towards this topic.

• 2022-06-28 | 14:30 - 16:40
• Online, ZOOM

Multinational companies in China are facing more regulatory pressure on cybersecurity and data transmission in recent years. On one hand, China has stepped up its cyber-related legislation with an unprecedented speed. On the other hand, the Coronavirus outbreak, by forcing companies and individuals to rely on online tools and hybrid workplace, has further underlined the importance for enterprises to review its approach to cybersecurity.

Cybersecurity Law has brought heavy impact on the business community in China; particularly, cross-border data transfer requirements are likely to be thorny for companies. Foreign companies that previously had a global approach to cyber security and compliance are pressed to revise their regional cybersecurity compliance and their current cybersecurity practices.
The European Chamber is delighted to invite subject matter experts to decipher the Chinese regulation on cross-border data flows, and cover how to comply with the increasing needs for cyber security defense and dynamic regulations, last but not least share some practical solutions to cybersecurity.

• 2022-06-15 | 16:00 - 17:30
• Zoom online

To brief European companies on IT and Legal Solutions, the European Chamber Shanghai Chapter invites you to join this webinar. Addressed by experts, it will give you insights into the current situation, including implications from a legal perspective on the business in China and IT problems and best solutions, to help you maximize your business continuity, profitability, and growth.

• 2022-05-10 | 16:00 - 17:30
• Online, ZOOM