Who are the emerging KOLs; How to find the KOLs that match with the brand and can bring long-term benefits in this quickly developing market; What brand cases can we take lessons from? The European Chamber invites you to join us for an engaging discussion about the latest development in the emerging KOL & KOC marketing and opportunities for brands during and after the pandemic.

• 2022-07-28 | 14:30 - 15:55
• Online, ZOOM

The metaverse is taking the world by storm, with lots of points of view on existing and emerging technologies being adopted by consumers and brands. Is this Web 3 future bringing brands booming business opportunities, and even into a fully digitised marketing ecosystem, or is it just another buzzword in the tech world? Will NFT marketing be synchronised with or independent from the highly developed ecommerce system in China? What meta-strategies can marketers learn from the successful cases to provide more immersive customised digital experience?

To explore why metaverse is worth investing in and how brands can fully leverage metaverse marketing solutions, the European Chamber welcomes experts with hands-on experience in metaverse covering media & technology, brand communication and marketing to share useful case studies and insights towards this topic.

• 2022-06-28 | 14:30 - 16:40
• Online, ZOOM

To brief European companies on IT and Legal Solutions, the European Chamber Shanghai Chapter invites you to join this webinar. Addressed by experts, it will give you insights into the current situation, including implications from a legal perspective on the business in China and IT problems and best solutions, to help you maximize your business continuity, profitability, and growth.

• 2022-05-10 | 16:00 - 17:30
• Online, ZOOM

中国欧盟商会市场营销与传讯工作组将举办关于“营销科技（Martech）”的系列讲座，邀请中外专家与会员企业共同探讨营销领域的数字化转型，如何用技术更好地实现企业品牌与增长的目标。该系列的第一场活动将聚焦B2B企业，很高兴邀请到百炼智能创始人兼总裁姚从磊先生和未来链接（Glue Up）市场高级总监周新程先生，分享他们的经验和专业知识并参与互动讨论。

• 2021-11-11 | 14:00 - 16:00
• Online or Offline at European Chamber Beijing Office

中国欧盟商会市场营销与传播论坛将组织一场关于短视频营销的分享讨论会，很高兴邀请到益普索中国资深研究总监武静分享短视频的现状与趋势洞察，以及三位企业嘉宾，宜家中国数字传播经理叶申琪女士、勃林格殷格翰企业宣传部经理朱骞女士和约翰迪尔市场营销专员李抒昊先生，分别就微信视频号、抖音、快手等平台分享企业的短视频运营经验，并由市场营销与传播论坛北京副主席乌兰主持展开相关讨论。

• 2021-09-24 | 10:00 - 12:00
• Online or Offline at European Chamber Beijing Office

Against the backdrop of Covid-19 pandemic, e-commerce has rapidly become a preferred means of shopping in China. As the biggest e-commerce market in the world, China has generated about 2 trillion dollars in sales in the year of 2020,

This Webinar aims to present to you how China E-commerce works right now and the opportunity to enter the China market through e-commerce platform, turn your business to new future. How should brands adapt changes and given the unprecedented challenges, recovering what drives you change China e-commerce trend.

• 2021-04-29 | 16:00 - 18:00
• Online

The theme of this conference will be the review of the 2020 marketing strategies and the outlook to the 2021 marketing trends. We expect all participants to share the marketing activities your company has done in 2020 and the plan for the 2021, also pointing out the issues, problems encountered.

During the meeting, all participants will discuss and see what resources can be shared or are worth exploring. In this meeting, we may not be able to solve all the problems, but we will record them and wait until we can have a plan later, as the topics for future discussion. We will continue to follow up on these topics and issues in upcoming working group meetings.

• 2021-03-15 | 16:00 - 17:00
• Online

网络直播营销带货是一种新兴的电商交易模式，对于网红直播带货法律性质的认识存在较大分歧。为了帮助企业更好地了解该指导意见、网络直播营销的监管趋势和对企业营销活动的影响，中国欧盟商会很荣幸地邀请到中国广告协会副秘书长赵践，分享网络直播营销活动的规范背景和对网络直播新业态的看法，并邀请到霍金路伟律所合伙人龚英姿，在广告法、电子商务法、反不正当竞争法、消费者权益保护法等法律的背景下解读《关于加强网络直播营销活动监管的指导意见（征求意见稿）》的主要条款以及对企业的影响。

• 2020-09-11 | 14:00 - 16:00
• Zoom, European Chamber Office Beijing, Room C405 (Limited seats for members only)

How to Take the COVID-19 Outbreak as An Opportunity for Your Business Transformation, Digitalisation and Innovation

• 2020-03-03 | 16:00 - 18:00
• online

The Agriculture, Food and Beverage Working Group and the Marketing and Communications Forum are delighted to invite you to attend a discussion on food fraud and organisation resilience in the food sector, which will take place on Tuesday, 9th April 2019, from 09:00 to 11:40.

Food fraud includes adulteration (specifically dilution, substitution, concealment, unapproved enhancements), mislabeling, gray market (including diversion, parallel trade, etc.), smuggling, theft, and counterfeiting. There is an emphasis on public health dangers or vulnerabilities. Each type of incident could lead to a public health threat, and thus how best to control food fraud is becoming more important globally.

Organisation resilience in the food sector attempts to address all aspects – Products, Process, People, Operational Resilience, Information Security Resilience, Supply Chain Resilience, and all the associated pain points which are embedded in the 16 key elements of The BSI Organizational Resilience Index.

• 2019-04-09 | 09:00 - 11:40
• European Chamber Shanghai Office