企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

WeChat Channels (“Channels”) are already a useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

[A 2-DAY Offline Training] Golden Interviewer: Efficient Recruitment and Interview Skills - 金牌面试官：高效招聘与面试技巧

• 2023-10-26 - 2023-10-27 | 09:00 - 16:30
• Atour Hotel, Changyingtian Street, Chaoyang North Road, Beijing

"The Art of Upward Management" will help students build upward management thinking, from two dimensions, eight aspects, focusing on cases, from theory, to method, from thinking, to behavior, from the scene, to the system, to help students improve the ability of upward management, so as to build a good working atmosphere, to achieve organizational goals, team goals, personal performance win-win situation.
《向上管理的艺术》将帮助学员构建向上管理的思维，从两个维度，八个方面，聚焦案例，从理论、到方法、从思维、到行为，从场景、到系统，帮助学员提升向上管理的能力，从而构架良好的工作氛围，达到组织目标、团队目标、个人技绩效的双赢局面。

• 2023-10-24 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

[A 2-DAY Offline Training] Strategy Skills of Developing and Maintaining Key Account - 大客户开发与维护策略技巧

• 2023-10-19 - 2023-10-20 | 09:00 - 16:30
• Atour S Hotel Beijing Dongzhimen

Supply Chain Training - PowerBI Desktop: Skill Application Intensive Learning 供应链相关PowerBI课程：Power BI 技能应用精讲 (Chinese Language 中文授课)

• 2023-09-21 | 09:00 - 17:00
• The Big Meeting Room

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Offline Training - PowerPoint Commercial Slideshow Presentation Design and Practical Skills PowerPoint商用演示文稿设计实用技巧（Chinese Language）

• 2023-08-29 | 09:00 - 17:00
• European Chamber Office Tianjin, 41 Floor, Meeting Room

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱