The basic principles and ideas of the course Pyramid Principles are derived from Ms. Barbara Minto's classic best-seller book "Pyramid Principles". This course strengthens trainee' logical thinking in expression and thinking through explanation of the article structure, and intensive practical experiential exercises. Based on this, it is highly praised by numerous multinational corporations around the world, as well as professionals and learners.

• 2023-12-14 - 2023-12-15 | 09:00 - 16:30
• Beijing

No matter what position you work in, using software for data analysis has become an essential skill for everyone.
Whether you are engaged in purchasing, marketing, sales, financial analysis or business decision-making, this one-day course aims at various data application problems encountered in data system analysis, and extracts the skills of Excel and related software tools that data analysts need most. It can help you filter and analyze data from a large amount of clueless data and make professional management charts, providing professional and accurate references for your business decisions.
不管您在什么岗位上工作，利用软件进行数据分析已经成为每个人的必备技能，无论您从事采购、市场、销售、财务分析还是经营决策，本套课程针对数据系统分析工作中遇到的各种数据应用问题，提炼出数据分析人员最需要的Excel及相关软件工具技能，能够帮助您从一堆毫无头绪的数据中进行数据筛选、分析数据并制作专业管理图表，为您经营决策提供了专业准确的依据。

• 2023-12-12 | 09:00 - 16:00
• Zoom online

企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

Business writing is one of the most important skills for succeeding in your career. From professional writers to new employees, from non-native English speakers to experienced executives, many trainees are using techniques from business writing to enhance their ability to communicate and put forth ideas. This course will teach you how to apply good business writing principles to your work, how to significantly improve your writing through simple tools, and how to execute organization, structure, and revision to communicate more adeptly than ever before. Starting with this lesson, you'll be able to immediately apply your new knowledge to your work and improve your writing to make a professional impression on others.

• 2023-11-30 | 09:00 - 16:00
• Zoom online

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”.

• 2023-11-28 | 09:20 - 16:30
• Zoom online

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

Trainees can easily create both professional presentation PPT and quickly produce working presentations that meet company requirements. By using pictures, shapes, color-match skills, trainees will craft the abilities that make presentations more impressive and master the most practical design for cover and catalog and improve the level of presentation production.

• 2023-11-23 | 09:00 - 16:00
• Zoom online

本课程将从中层的管理角色转换做切入点，从管理者的自身影响力提升出发，打造个人品牌，提升个人领导风范，从选人打造团队开始，到管人用人，培训发展，最后激发团队留住人才，和团队一起成长、发展，并结合企业经典案例，全面破解中层管理的密码，深度解密中层成长基因，主要就中层的角色认知和基本管理方法给出系统解决方案。

• 2023-11-17 - 2023-11-18 | 09:00 - 16:30
• Beijing

WeChat Channels (“Channels”) are already a useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

WeChat Channels (“Channels”) are already an useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• Zoom online