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In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中,文案写作是最基本的工作。除了新闻稿、演讲稿,深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多,应用场景更多,因此对写作能力提出了更高的要求。
本课中,会用“六个模块法”来帮助学员掌握深度稿的写作方法。

  • 2023-08-25 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

中国欧盟商会西南分会诚邀您参加将于2023年8月24日 (星期四) 举行的《关爱生命,救在身边行动,心肺复苏线下培训》活动。
The European Chamber Southwest China Chapter sincerely invites you to "Caring for Life, Saving Actions, CPR Cardio-pulmonary Resuscitation Offline Training" event to on Thursday, August 24, 2023.

  • 2023-08-24 | 14:30 - 17:00
  • 重庆康心医院9楼健康体检中心

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the WeChat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿,微信公众号上的产品宣传文章,所有的市场营销和品牌宣传工作都离不开写作。但是,很多人在高考之后的学习就业过程中,就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题,影响了企业的专业形象。
本课旨在从基本功入手,帮助学员掌握新闻稿的规范写法。

  • 2023-07-07 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

The European Chamber Southwest China Chapter sincerely invites you to Education Seminar:Being different, being more wonderful——how international curriculum helps students school application and adapt into a multicultural environment quickly on June 20th (Tuesday), 2023.
中国欧盟商会西南分会诚邀您参加将于2023年6月20日(星期二)举行的教育讲座:不一样,更精彩——国际课程如何助力名校申请及快速融入多元文化环境。 正值高考志愿填报热门季,此活动这是一个很好的机会,任何对国际化教育感兴趣的人都可以在此与耀中国际重庆的中方校长当面交流,了解海外名校课程和海外环境,拓宽孩子未来成长发展路径。

  • 2023-06-20 | 16:00 - 18:00
  • Music Room, Yew Chung International School of Chongqing

The European Chamber Southwest China Chapter sincerely invites you to Small and Medium-sized Enterprises Exchange Meeting on Technology Innovation Empowering SMEs- Trade Finance and Import and Export Service Sharing on 14th June (Wednesday), 2023.
中国欧盟商会西南分会诚邀您参加将于2023年6月14日(星期三)举行的贸易融资及进出口服务分享之科技创新赋能中小企业交流会。

  • 2023-06-14 | 15:10 - 17:00
  • Meeting Room, 7F, InterContinental Residences Chengdu City Center 成都仁恒洲际行政公寓 7楼大会议室

Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
This course will help students master the overall skills of operating enterprise WeChat public accounts through high-quality successful cases, carefully summarized practical skills, interactive on-site training, and at the same time quickly improve the enterprise WeChat public account copywriting ability.

  • 2023-06-09 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

The European Chamber Southwest China Chapter sincerely invites you to attend the Seminar on The future of Double Carbon: Carbon Management and Photovoltaic Green Supply Chain at 15:00-17:20 on 8th June (Thursday), 2023 in Chengdu.

中国欧盟商会西南分会诚邀您参加将于2023年6月8日(星期四)15:00-17:20举行的讲座 “双碳未来:碳排放管理与光伏绿色供应链”成都场。

  • 2023-06-08 | 15:00 - 17:20
  • Executive Lounge, 29F, Primcasa Chengdu 成都合景誉舍国际公寓与全套房酒店 29楼行政酒廊

Enterprise WeChat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
企业微信公号是企业的移动官网,是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核,法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号,还需要懂内容:如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧,同时快速提高企业微信公号的文案写作能力。

  • 2023-06-08 | 09:00 - 16:00
  • Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

The European Chamber Southwest China Chapter sincerely invites you to attend the Seminar on The future of Double Carbon: Carbon Management and Photovoltaic Green Supply Chain at 15:00-17:20 on 7th June, Wednesday, 2023.
中国欧盟商会西南分会诚邀您参加将于2023年6月7日(星期三)15:000-17:20举行的讲座 “双碳未来:碳排放管理与光伏绿色供应链”(重庆场)

  • 2023-06-07 | 15:00 - 17:20
  • Meeting Room 6+7, 2F, A2 Block, SinoSwiss Technopark 中瑞产业园A2栋2楼6+7会议室

Establish the thinking mode of data decision, say goodbye to perceptual decision thinking; Master quantifying goals into measurable follow-through business problems; Master the common data analysis methods and processes in high-frequency service scenarios; Through visual analysis results of digital speech to enhance business discourse power.

建立数据化决策的思考模式告别感性决策思考;掌握将目标量化分解为衡量可跟进的业务问题;掌握高频业务场景下常用的数据分析方法流程;通过可视化分析成果数字说话提升业务话语权。

  • 2023-05-24 | 09:00 - 16:00
  • Online Course - link will be shared prior to the training by email 线上课程 - 链接将于培训前发送到报名邮箱