Employees who think entrepreneurially and understand the financial relations and value streams within a manufacturing enterprise, are the basis for long-term success of a company.

• 2021-07-06 | 09:00 - 17:30
• CCI Office

企业的品牌和市场营销工作中，媒体和自媒体是必须使用的传播桥梁。媒体和自媒体是不同的媒介，具有各自的属性。根据不同的传播目的，企业必须建立自己的媒体名单和媒体关系，企业必须长期有计划的维护媒体关系。善用媒体是企业公关的长期必修课。除了有采编权的媒体，企业传播中经常与自媒体合作。而自媒体少了约束和管理，乱象丛生，企业宛如陷入了黑森林，既要前行，又要防范。认识媒体特性，了解媒体风格，进而判断媒体和自媒体的真正价值，从而精选出适合企业目标的合作媒体。这绝非易事。

In corporate branding and marketing practice, the media and self-media are the communication bridges that should be used. Media and self-media are different and have their own attributes. According to different communication purposes, companies must establish their own media lists and media relations, and companies must maintain media relations in an organized way for a long term. How to leverage media well is a long-term compulsory course for companies. In addition to media with editing rights, corporate communications often cooperate with self-media. However, self-media lacks restraint and management, which causes chaos. In this case, the enterprise seems to be trapped in the black forest when it must move forward and meanwhile safeguard business against risks. It’s not easy to understand the different characteristics and styles of media, judge the true value of media and self-media, so as to select cooperative media suitable for corporate goals.

• 2021-06-30 | 09:00 - 17:00
• European Chamber Shanghai Office

课程目标：

掌握职场高阶函数，处理更为复杂的数据统计与分析；
掌握数据分析的相关工具，有效挖掘数据价值；
掌握数据看板制作方法，数据分析结果更全面、系统及高效；
掌握高阶商务图表类型的绘制，让数据传达形式更为新颖及多样化；
Learning Objectives:

Master the higher-level functions to process more complex data statistics and analysis;
Master the relevant tools of data analysis and find the value of data effectively;
Master data table production methods, make data analysis results more comprehensive, systematic and efficient;
Master the drawing methods of high-level business chart types to make the forms of data transmission more novel and diversified;

• 2021-06-18 | 09:00 - 16:00
• Online training

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2021-06-03 | 09:00 - 16:00
• Online training

Social media age, potential crisis is everywhere, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.
社交媒体时代，危机无处不在。客户投诉，安全问题，环境问题，劳工问题，产品召回等等。今天中国有超过300万的自媒体，大量的自媒体通过微信和微博表达自己的观点，如今，越来越多的企业担心声誉危机对自身品牌乃至企业发展的影响。在数字化时代尤其如此，有效的品牌危机预警与应对管理战略势在必行。

• 2021-06-02 | 09:30 - 17:30
• CCI France Chine

Due to changes in the macro regulatory environment and recent major accidents in certain industries, new laws and regulations have become more frequent and stricter, and the supervision situation has become severe for enterprises, causing uncertainties and challenges for business operations and future development. Various issues related to government affairs have also followed, some may even develop into crises and impacting enterprises.

由于宏观政策环境的变化和行业内的突发事件，政府新出台的法律法规越发频密和严格，监管形势也随之严峻，给企业运营和未来发展带来了不确定性和挑战，各种政府事务相关问题也随之而来，有些甚至可能发展成危机事件，对企业造成影响。

This course is intended to help Government Affairs (GA) practitioners to better systematically sort out the professional working system, explore how to deal with crises related to government affairs, prepare adequately and share best practices and cases. Specifically, the program focuses on how to systematically deal with crises/ issues and government on-site inspections through building on basic capacities and effective communication with stakeholders to find the best solution.

本课程旨在帮助政府事务从业者，更好地系统梳理专业的工作体系、探讨如何处理与政府事务相关的危机事件、做好充分的应对准备，并分享相关经验和案例。课程将特别关注于如何在做好自身的基本工作的基础上，系统应对危机事件、处理现场查访，并有效地与利益相关方沟通，寻找解决方案。

• 2021-05-26 | 14:00 - 16:30
• Online training

本课程是结合企业实际需求和丰富的讲学经验设计而成。课程以 PPT 基础操作为主线， 从PPT制作原则出发，依次介绍演示文稿高速创建、批量修改到模板应用、数据图表制作与应用、动画效果、呈现技巧等。学员和讲师同步案例操作，助力学员在短时间内成为 PowerPoint 制作高手。
This course is designed based on the actual needs and rich learning experience. The course takes PPT operation as the main line, starting from ppt production principles, introduces high-speed creation of presentation, modification to template application, data chart production and application, animation effect, presentation skills, etc. Lecturers will also lead participants to do case exercise and help them enhance their skills in PowerPoint production in a short time.

• 2021-05-25 | 09:00 - 18:00
• Online training

Python数据自动化处理线上训练营Data Automatic Processing Tips with Python

• 2021-05-24 - 2021-07-24 | 20:00 - 21:00
• Online training

Against the backdrop of Covid-19 pandemic, e-commerce has rapidly become a preferred means of shopping in China. As the biggest e-commerce market in the world, China has generated about 2 trillion dollars in sales in the year of 2020,

This Webinar aims to present to you how China E-commerce works right now and the opportunity to enter the China market through e-commerce platform, turn your business to new future. How should brands adapt changes and given the unprecedented challenges, recovering what drives you change China e-commerce trend.

• 2021-04-29 | 16:00 - 18:00
• Online

微信视频号上线以来，经历了众多的改版。视频号步着抖音的算法推荐的成功经验而来，却又天然带着微信产品系的特点：克制、隐藏，和你的所有人脉圈的流量入口。企业是不是该做视频号？视频号和抖音的区别是什么？投入在视频号的运营上能给企业带来什么品牌和市场价值？是不是做了视频号就不用做抖音号了？这些问题不仅困扰着很多企业的市场部的工作人员，也是许多企业管理层在分配有限资源时，必须考虑的问题。为了帮助企业既从整体传播策略又从微观运营的角度，整体来理解视频号，从而做出适合企业的决策。我们推出了本次课程，对进一步的运营提供借鉴思路和实践技巧。

Since the WeChat video channels (“channels”) was launched, it has undergone numerous revisions.The channels number is based on the successful experience recommended by Douyin's algorithm, but it naturally carries the characteristics of the WeChat product line: restraint, hiding, and traffic access to all your circles.
Should the company make a channels account? What is the difference between channels and Douyin? What brand and market value can the investment in the operation of the channels account bring to the enterprise? Is there no need to be a TikTok account if you make a channels account? These issues not only plague the marketing staff of many companies, but also issues that many corporate management must consider when allocating limited resources.
In order to help companies understand the video number as a whole from the perspective of overall communication strategy and micro-operations, so as to make decisions suitable for the company. Euroepan Chamber launched this course to provide reference ideas and practical skills for further operations.

• 2021-04-29 | 09:00 - 16:00
• Online training