Online Business for SMEs in China

Trends, Strategies and Safeguards

Event Description

The fast frowth of e-commerce presents an attractive opportunity for European SMEs to access Chinese markets, allowing them to promote their goods to a vast market spread across a large geographical area, for relatively little cost. As the growth of online selling in China continues to reach remarkable levels, it is essential to keep track of the latest trends, safeguard your brand against the risks of pirated and counterfeit products online and develop a pre-emptive strategy that is right for your business.

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It is in this context that the China IPR SME Helpdesk and the European Chamber of Commerce's Nanjing Chapter are inviting you to an afternoon seminar  aimed at European SMEs that are developing their online business in China. During the seminar you will learn:

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• Why EU SMEs should be considering online selling in China
• Ways to sell online: how to get your goods to the market
• Understand 'cyersquatting' and how to protect your domain name
• Learn how to monitor e-commerce sites for counterfeits and how you can get support from websites such as taobao.com and alibaba.com to protect your products and brand

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You will receive practival advice from our China experts and have the opportunity to attend a one-on-one consultation session to discuss your individual questions, as well as joining the networking session by bringing you together with likeminded SMEs working online in China.

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Tentative Agenda

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2.30pm – 3.00pm        Registration and networking (coffee and tea provided)
3.00pm – 3.40pm        Online Marketing Strategy for SMEs shen Purchasing and Selling
                               Lijie Li, Vice President, Made-in-China.com
3.40pm – 4.00pm        Introduction to the China IPR SME Helpdesk
                               Judith van de Bovenkamp, Project Officer, China IPR SME Helpdesk
4.00pm – 4.40pm        Protecting your brand and products online in China  
                               Yu-An Chang, IP Expert, China IPR SME Helpdesk
4.40pm – 5.10pm        Q&A Session
5.10pm – 5.30pm        One-On-One Business Consultation Sessions (optional)

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Speaker Biographies

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Yu-An Chang, IP Expert, China IPR SME Helpdesk
Yu-An Chang is an associate in Hogan Lovells (Shanghai) Intellectual Property Agency Service Co., Ltd., an IP service affiliate established by Hogan Lovells Hong Kong in September 2007. Yu-An has extensive experience in intellectual property matters in Greater China. He has handled many aspects of intellectual property work, including contentious and non-contentious matters relating to trademarks, copyright, patents and designs, trade secrets and licensing. He regularly advises clients on procuring, protecting and enforcing intellectual property rights in the region.

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Lijie Li, Vice President, Made-in-China.com

Ms. Li is vice president as well as product director of Made-in-China.com. She is responsible for all the online and offline products development and optimization of the online platform. Ms. Li has more than ten years’ experience in purchasing and selling. She is proficient in operating models of cross-border and local business and services.

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One-on-one IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with our qualified IP Expert. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The one-on-one consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

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Registration and cancellation

China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

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About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials atwww.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

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About the European Chamber of Commerce

The European Union Chamber of Commerce in China was founded by 51 member companies based in China in 2000. The rationale for the establishment of the Chamber was based on the need of the European Union and local European businesses to find a common voice for the various business sectors. Eleven years since it's foundation, the European Chamber now has a total of more than 1600 members in nine Chinese cities and is recognised by the European Commission and the Chinese authorities as the official voice of European business in China. More information can be found on the website www.europeanchamber.com.cn.

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