The European Chamber of Commerce in China invites you to attend a breakfast seminar on 1st June to discuss the rapid urbanisation of China and the resulting opportunities for multi-national companies in the more rural markets. Co-inciding with the 'Better City, Better Life' themed Expo, this is a hot topic for many companies looking to expand in China.
Tier 1 and Tier 2 cities are being left behind as the major markets for MNCs in China. The growth is now coming from smaller tier cities, as well as from non-urban markets. Leading MNC FMCG companies are now formulating their 3/4/5/6 Tier strategies. But what does it mean for MNCs selling to those markets? What actually are the ‘rural’ markets in China? What different approaches need to be taken in comparison to the major cities? What different channels and marketing need to be applied? And do these rural markets really offer opportunities for multi-nationals and their products?
The seminar will also examine the strategies and tactics of foreign companies who have successfully pried open these rural markets.
Speakers
Mr. Franc Kaiser, Senior Consultant, InterChina Consulting. To view his CV click here here.
George Zhang, Managing Director, DeLaval China. To view his CV please click here
Agenda
8:00 - 8:30am Registration and breakfast
8:30 - 8:40am Introduction from EUCCC
8:40 - 9:40am Speaker presentations
9:40 - 10:00am Q & A
Event Terms & Conditions
Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").To register for this event please register online by 18:00pm on Monday 31st May 2010. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. For any further queries please contact Anna Reid at areid@euccc.com.cn.
For more information, please visit:
http://www.sofitel.com/gb/hotel-1603-sofitel-shanghai-hyland/index.shtml