A well-executed marketing campaign allows SMEs to promote their products and increase trust in their brand resulting in the expansion of their customer base. A lot of money, time and effort goes into designing, managing and executing various marketing activities, with the hope of reaping hefty returns on these investments. IP protection is crucial to a successful marketing campaign, since neglecting IP can result in the ultimate failure of SMEs’ marketing activities. For example, an unprotected trade mark can lead to copycats exploiting SMEs’ marketing efforts by copying or stealing their trade mark. Additionally, it can be detrimental to a marketing campaign if someone uses identical or similar marketing materials for similar products. Thus, SMEs should pay attention to IP protection when marketing their products in China.       

European Union Chamber of Commerce Nanjing Chapter, Shenyang Chapter and China IP SME Helpdesk jointly organize the webinar on “How to protect IP during marketing” to provide SMEs with the tools for designing an appropriate IP strategy to support their marketing campaigns.

During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will explain how to build a comprehensive IP strategy for marketing your products. Mr. Zubimendi will focus on the following aspects:

·       Marketing and brand protection

·       Protecting the appearance of the product

·       Protection of marketing materials

·       Marketing and IP protection on e-commerce platforms

·       Marketing and IP protection at trade fairs

There will be a Q&A session at the end of the webinar allowing SMEs to pose questions to the speaker. 

Agenda

15:00 - 15:05 Opening remarks from the EUCCC 

15:05 – 15:10 Introduction to the services of the China IP SME Helpdesk by Ms. Jennifer Cao

15:10 – 15:50 Presentation on How to protect IP during marketing by Mr. Matias Zubimendi

15:50 – 16:00 Q&A Session

Payment:

1. Bank transfer:

RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100

2. Pay onsite through cash or Wechat.

Terms & Conditions:

This event has limited seating and requires registration and payment in advance. No walk-ins accepted.

Cancellation Policy:

If you cannot attend this event, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel, please contact Ms. Annie Zhou at  azhou@europeanchamber.com.cn. 

Speakers

Mr. Matias Zubimendi

IP Business Advisor at China IPR SME Helpdesk

Mr. Matias Zubimendi

IP Business Advisor at China IPR SME Helpdesk

View speaker details

Mr. Matias Zubimendi is the IP Business Advisor at China IP SME Helpdesk in Beijing, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.

Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including “The legal protection of intangibles in the video games industry”. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.

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