The workplace is not merely a stage for showcasing skills and achievements, but also a vast "field of emotional energy." We often find that what determines career trajectories isn't just competence, but also our "resilience" in managing stress, regulating emotions, and maintaining a positive mindset. Being consumed by negative emotions like complaints, burnout, and fatigue continuously drains our health and well-being; conversely, learning to be proactive, positive, and confident can inject a continuous flow of energy into our professional development. The high-energy professionals many admire might be natural talents, but more often they are cultivated through nurture.

• 2026-01-07 | 09:00 - 16:00
• Teams online

This course is designed based on this industry background, aiming to help marketing teams understand the operation mechanism of AI and master its specific application in marketing business, so as to improve work efficiency, innovate marketing mode and enhance the market competitiveness of enterprises.
随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2026-01-14 | 09:00 - 16:00
• Teams online

随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

With the rapid development of artificial intelligence technology, the marketing field is experiencing a profound digitalization and intelligent change. From market insights, content creation, channel placement to data analysis, AI is comprehensively penetrating and reshaping every aspect of marketing work. However, how to effectively harness these cutting-edge technologies and turn them into a powerful engine for business growth has become a problem for every marketer.
DeepSeek, a homegrown big model, stands out among many AI tools with its excellent performance and a level of intelligence that understands the Chinese context better. Its powerful ability in copywriting, data analysis and strategy generation has surpassed similar foreign products in many aspects, and is more suitable for the complex work scenarios of Chinese marketers. Therefore, mastering and making good use of AI tools such as DeepSeek is crucial to improving marketing efficiency, optimizing placement results and achieving performance growth.

• 2026-01-14 | 09:00 - 16:00
• Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱

国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2026-01-14 | 09:00 - 16:00
• MS Teams

国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2026-01-14 | 09:00 - 16:00
• MS Teams

As a professional, your report must have strong logic to convince investors, superiors, colleagues, subordinates, and clients that the information is valuable and to make them remember the information you have presented. Your report must also have a relatively professional presentation effect in order to enable investors, superiors, colleagues, subordinates, and clients to accurately understand the key points and recognize your professional spirit. How to do it?
This course will completely change your understanding of PPT production, providing valuable guidance in terms of aesthetics, design ideas, and more. At the same time, in the context of the explosion of AI, we will collaborate with AI to help you easily create PPT works that surpass your own abilities.
作为职业人士，您的报告必须有较强的逻辑性才能使投资人、上司、同僚、部下和客户相信这些信息是有价值的，并使他们记住您所讲的信息。您的报告也必须有较专业的呈现效果才能使投资人、上司、同僚、部下和客户准确领悟重点，并认可你的专业精神。怎么做到呢？
这门课程将彻底改变您对PPT制作的认知，从审美、设计思路等方面都获得有价值的点拨，同时，在AI爆发的背景下，我们更会通过与AI协同作战，助您轻松创建超越自我能力的PPT作品。

• 2026-01-21 | 09:00 - 16:30
• Teams online

Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。

• 2026-01-30 | 09:00 - 16:00
• Teams online