本课程旨在全面提高新媒体营销运作和营销写作能力。通过人工智能技术，学员将学习如何高效、专业地完成各类文案和文件工作。课程目标包括掌握人工智能在新媒体营销运营和营销文案写作中的应用，提高营销文案写作效率和质量，学习使用经认可的人工智能工具优化营销流程。This course aims to comprehensively improve new media marketing operations and marketing writing capabilities. Through AI technology, the participants will learn how to complete various types of copywriting and document work efficiently and professionally. Course goals include mastering the application of AI in new media marketing operations and marketing document writing, improving marketing writing efficiency and quality, and learning to use approved AI tools to optimize marketing processes.

• 2024-06-14 | 09:00 - 17:00
• KIT Suzhou

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-06-14 | 09:00 - 17:00
• European Chamber Shanghai Office

ABOUT MAP (MANAGERIAL ACCELERATION PROGRAMME)
INTRODUCTION
Managerial Acceleration Programme (MAP): Empowering Leaders for Tomorrow

If you ready are to elevate your managerial skills to the next level? Welcome to MAP, the Managerial Acceleration Program, where we have crafted a dynamic curriculum to equip mid and senior managers, as well as forward-thinking entrepreneurs, with the knowledge and tools to thrive in today’s ever-evolving business landscape.

At MAP, we focus on three pivotal elements that define the modern business environment: sustainability, digitalization, and agility. These elements are not just buzzwords; they are the driving forces behind success in the contemporary world of business.

MAP is not just a program; it is a promise. A promise of transformation, of empowerment, and of reaching new heights. Join us, and together, we will shape the leaders who will define tomorrow’s business world. Your journey to leadership excellence begins here, at MAP.

• 2024-06-27 | 09:00 - 16:00
• European Chamber Shanghai Office 中国欧盟商会上海办公室

本课程旨在帮助销售人员通过AI技术提高销售效率和成交率，从而取得金牌成绩。本课程侧重于使用人工智能工具和技术改变传统的销售方式，使参与者能够在销售过程中更有效、更准确地识别和满足客户需求，最终在人工智能的支持下实现销售业绩的显著提高。This course aims to help sales staff improve sales efficiency and closing rates through AI technology, thereby achieving gold medal results. The course focuses on using AI tools and technologies to change traditional sales methods, enabling participants to more efficiently and accurately identify and meet customer needs during the sales process, ultimately achieving significant improvements in sales performance supported by AI.

• 2024-06-28 | 09:00 - 17:00
• KIT Suzhou

Human resource management needs to be transformed, and human resource management needs to be driven by effectiveness, measured by data, to provide a reference basis for business decision-making while promoting the effectiveness of business management.

• 2024-09-12 | 00:00 - 00:00
• TBC