This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability. 本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2025-08-07 | 09:00 - 16:00
• Zoom Online

This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2025-08-08 | 09:00 - 16:00
• Zoom Online

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2025-08-08 - 2025-08-09 | 09:00 - 16:30
• 北京东直门亚朵S酒店

透过本次课程，我们会帮助企业的经理人学习和运用简单、神奇的后现代心理学技术，“洞察”——员工言行背后的心理活动和心理规律，找到员工的深层心理动力，从而能够对员工进行“精准激励”，并运用最新心理学团体引导技术，快速升级团队对“赢”的渴望，帮助管理者实现在团队管理上的新突破。

课程收益：

- 掌握三阶段洞察法-破解员工行为背后的心理密码；
- 能够运用洞察和心理沟通四步法转化和激励员工的负面情绪和行为；
- 懂得员工工作激情的来源——内在心理动力的“飞机”模型图；
- 能够根据对员工的心理洞察更精准的使用相应的激励方法和策略
- 学会评估与使用“三角色法”扭转困难情境下团队的士气低落；
- 懂得使用凝聚与点燃团队激情的“团体心理动力的四要素”。

• 2025-08-13 - 2025-08-14 | 09:00 - 16:30
• 北京东直门亚朵S酒店

Course Benefits
Improve the understanding of workplace communication and establish a positive and efficient communication philosophy.
Summarize workplace communication barriers and clarify future strategies for improving communication.
Understand the significance of communication mindset and cultivate a positive communication attitude.
Master psychological techniques such as strategic communication, subconscious communication, and conflict management to enhance effective workplace communication.
Acquire skills for upward communication, lateral communication, and downward communication to improve work performance and team effectiveness.

课程收益
提高对职场沟通的理解，形成积极高效的沟通理念；
总结职场沟通障碍，理清未来工作沟通改善的思路；
理解沟通心态的意义，打造积极的沟通心态；
掌握沟通投机、潜意识沟通、冲突管理等心理技术，打造高效职场沟通力；
掌握向上沟通、平行沟通和向下沟通的技巧，提高工作绩效和团队效能。

• 2025-08-14 - 2025-08-15 | 09:00 - 16:30
• 北京东直门亚朵S酒店