Writing ability is one of the core competencies in marketing promotion. Whether it is a press release for enterprise brand promotion or a product promotion article on WeChat official account, all marketing and brand promotion work cannot be separated from writing. However, many people rarely receive writing training during their learning and employment process after the college entrance examination.
Press releases are the most basic promotional tool for businesses. However, many companies' press releases actually have many grammar errors and non-standard writing, which affect the professional image of the company.
This lesson aims to start with basic skills and help students master the standardized writing of press releases.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2025-10-17 | 09:00 - 16:00
• Zoom Online

Digital Material Flow Cost Management Accounting Methods for Sustainable Manufacturing is an area that focuses on the intersection between sustainable manufacturing practices, digital technologies, and accurate costing and management. This one-day course aims to introduce participants to how modern information technology can be leveraged to enhance the management of material flow costs, thereby achieving the dual goals of economic efficiency and environmental responsibility. Through this course, participants should gain a comprehensive understanding of sustainable manufacturing and digital cost management, along with initial implementation capabilities. Additionally, they will comprehend the importance of integrating environmental factors into cost management and how to use digital tools to improve cost efficiency and the environmental performance of the enterprise.

• 2025-10-31 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心