Digital Transformation: Leveraging Metaverse and XR to Elevate Business Competitiveness Go back »
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Time2024-10-23 | 14:30 - 16:00
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Venue:European Chamber Shanghai Office 中国欧盟商会上海办公室
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Address:Unit 2204, 22 Floor, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai
上海市淮海中路333号瑞安广场2204室 -
Fee:Members: 100 |
Non Members: 200
Industry 4.0 and 5.0 technologies such as Metaverse, AI, XR (AR, VR and MR) allow companies to innovate more rapidly, improve operational efficiency and make customer experiences more engaging. Among them, the metaverse has proved to be the field of transformational opportunities for small and big businesses, opening the doors for immersive consumer experiences. That allows businesses to create memorable interactions, driving higher customer satisfaction, loyalty, and ultimately, stronger business outcomes.
Shanghai has actively promoted virtual solutions for remodelling enterprises’ operations, promoting virtual customer engagements and growing a metaverse-based digital economy. On 25th July 2024, the local government issued "Several Measures on Promoting the Empowerment of Industrial Services for Industrial Upgrading", which are to provide financial support to projects with industrialised "metaverse" tools, such as 3D graphics engines, digital modelling, digital design, digital human generation, and spatial computing. The document promotes digitalisation and virtual solutions for improved efficiency and less environmentally impactful practices. The metaverse boosts business by enabling innovative marketing strategies and enhanced customer engagement through immersive virtual experiences, allowing brands to connect with global audiences in creative and personalised ways. Additionally, it opens new revenue streams while facilitating remote collaboration, reducing geographical limitations and expanding brand visibility across digital landscapes.
The event will raise the topics of Metaverse, AR and VRs’ effects on businesses’ development, resource-saving efforts and business expansion strategies.
Agenda
14:00-14:30 |
Registration and Networking |
14:30-14:35 |
Opening Remarks, by Mr Simone Ciampi, National Vice Chair of the Information and Communication Technology Working Group, European Chamber |
14:35-14:55 |
Keynote Speech One: Innovative Capabilities of Metaverse: Transforming Companies’ Digital Competitive Advantage, by Ms Flavia Cusaro, China Consultant for AnotheReality |
14:55-15:15 |
Keynote Speech Two: AR/VR Enhancing Customer Experience and Product Development, by Mr Zehao Wu, Product Manager at eBay, and Mr Wei Liu – Senior Software Engineer at eBay |
15:15-15:55 |
Panel Discussion (including a 5-minute Q&A): Practical Sharing of Utilisation of Metaverse, and XR (AR, VR, MR) in Business Operations Moderator: Mr Simone Ciampi, National Vice Chair of the Information and Communication Technology Working Group, European Chamber Panellists: Dr Ruijing Guo, Head of Digital R&D APAC, Covestro Mr Zehao Wu, Product Manager at eBay Mr Wei Wen, Senior Strategy Manager, Nokia Shanghai Bell |
15:55-16:00 |
Closing Remarks, by Mr Simone Ciampi, National Vice Chair of the Information and Communication Technology Working Group, European Chamber |
Registration deadline:
22nd October 2024 COB
How to pay:
Pay while registering online or on-site.
Invoice: digital 普票 will be issued to registrants who applied when doing registration, in 10 workdays from 23rd October.
Terms & Conditions
Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.
Events are held in English and follow the Chatham House rule unless otherwise stated.
Advisory Council Policy
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact Maureen Dai mtdai@europeanchamber.com.cn
Cancellation Policy
If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email sh.marketing@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
Disclaimer 免责声明:
Please note that the European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to the European Union Chamber of Commerce in China taking and using such photographs as described above.
Speakers
Mr. Simone Ciampi

Mr. Simone Ciampi
Simone Ciampi, General Manager of Exprivia IT Solutions (Shanghai), has been living in Shanghai, since 2009 and he has acquired a deep understanding of Asian business environment and cultures. Simone holds a Master’s degree in International Relations.
Exprivia, a leading Italian company in the ICT market and a technological partner for international business players across Asia, is specialized in IT Infrastructure, Cybersecurity, Cloud Solutions and ERP/SAP projects.
Ms. Flavia Cusaro

Ms. Flavia Cusaro
Flavia Cusaro, with almost 15 years experience in China, has a deep understanding of the Chinese business environment and approach. She currently cooperates with technological firms abroad and helps them understanding the Chinese market as well as finding the best strategy to tackle new opportunities.
Mr. Zehao Wu

Mr. Zehao Wu
Zehao steers the product direction of some critical data infrastructure for Risk Management. Growing out of an engineering background, he is keen on bringing new technologies such as AI/AR/VR into life.
Mr. Wei Liu
Mr. Wei Liu
Senior Software Engineer at eBay. Wei is a tech guru in building real-time data infrastructure as well as AI powered data applications. Most of all, he is a boundless inventer who is passionate about using cutting-edge technologies like AR/VR to elevate eCommerce experience.
Dr. Ruijing Guo

Dr. Ruijing Guo
Dr. Ruijing Guo is the Head of Digital R&D APAC at Covestro, a world-leading manufacturer of high-tech polymer materials. With a Ph.D. in Chemical Engineering from Vanderbilt University, Dr. Guo has established herself as an expert in polymer engineering and application development, with a focus on digital transformation in conventional industries. At Covestro, she leads digital R&D initiatives for the Asia-Pacific region, driving innovation and efficiency in materials science research. Her expertise spans polymer engineering, application development for high-tech polymers, digital transformation strategies in R&D, and implementation of Industry 4.0 technologies in chemical engineering. Dr. Guo is dedicated to leveraging digital tools to enhance polymer research and development, fostering a culture of digital adoption and continuous learning within R&D teams. Her work is instrumental in bridging the gap between advanced materials science and digital innovation, positioning Covestro at the cutting edge of polymer technology in the APAC region. Dr. Guo believes that combining deep scientific knowledge with digital prowess is crucial for addressing complex industry challenges and creating sustainable solutions for the future.
Mr. Wei Wen

Mr. Wei Wen
With over 15 years of experience in enterprise strategy development, Wei Wen is currently a senior strategy manager at Nokia Shanghai Bell. In this role, he has been instrumental in shaping and executing corporate strategies, driving business growth, and leading innovation projects. His expertise lies in managing complex strategic initiatives, identifying new market opportunities, and forging long-term partnerships.
Now, he focuses on the Industrial Metaverse, an exciting and transformative field that blends digital and physical industries. His work centres around driving innovation and developing strategic partnerships that position the company at the forefront of this emerging space. He is passionate about turning visionary concepts into actionable strategies that fuel growth and industry leadership.
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