1 day training: 微信公众号运营及文案全攻略 WeChat Official Accounts Operation and Copywriting Comprehensive Strategies (中文授课）

1 day training: 微信公众号运营及文案全攻略 WeChat Official Accounts Operation and Copywriting Comprehensive Strategies (中文授课） Go back »

Time

2019-12-20 | 09:00 - 16:30
Venue:

北京广播大厦酒店
Address:

北京市朝阳区建国门外大街甲14号
北京市朝阳区建国门外大街甲14号
Fee:
Members: 2400 |
Non Members: 3800
- Learn how to become a member

中国消费者的衣食住行正向移动端深度倾斜，越来越多的人已经习惯了移动支付带来的便利性，过去20年信用卡没有搞定的事情，微信和支付宝仅仅用了2年。但同时，中国互联网公司很难再从数量上获得红利，正如马化腾和王兴曾提到的一样，每一个用户的时间、活跃度和购买力变得尤为重要。因此，此课程着重讲解如何提升微信公众号实质价值, ROI，拉动用户的互动与增长, 以满足商业变现的需求。

Chinese consumers' clothing, food, housing and transportation are deeply inclined towards the mobile end, more and more people have become accustomed to the convenience brought by mobile payment. Those things that haven't been cracked by credit cards in the past 20 years, WeChat and Alipay only spend two years to solve it.

But at the same time, Chinese Internet companies will find it hard to get a dividend from the number side. As Ma Huateng and Wang Xing have noted, time, activeness and purchasing power of each user becomes especially important. This course focuses on how to enhance the real value of the WeChat public account, and stimulate user interaction, ROI and growth to meet the needs of business realization.

目标受众Target Group

市场运营，商业拓展，品牌营销，公共关系
Marketing Managers, Business Developers, Branding Managers, Public Relations Managers

课程大纲 Course Outline

实战篇 Practice Chapter	理论篇 Theory Chapter
第一讲公众号的涨粉与变现 Lecture One Increase fans and turn into reality of official accounts 涨粉&变现的2大前提商业变现的5个盈利模式快速涨粉的12个有效方法如何提升你的品牌价值？裂变：打破互联网圈层的秘密 2 big premises of increase fans and turn into reality 5 profit models for commercial realization 12 effective ways to increase fans quickly How to promote your brand value? Fission：Break the secrets of Internet Layers	第五讲互联网产品认知 Lecture Five Internet Product Cognition 认知升级 & 知识变现中国互联网25年互联网产品的本质理解新媒体向正在生成的未来学习 Cognitive Upgrading & Knowledge Realization 25 years of Chinese Internet The essence of Internet products Understanding new media Learn from the emerging future
第二讲公众号文案写作的五个软实力 Lecture Two Five Soft Power of Official Accounts Copywriting 选题：主编和小编，只差这一点！标题：如何写一个10W+的标题？方案：高转化率文案的创作套路排版：如何订制公众号的排版风格？学习：如何拓宽新媒体行业的视野和见识？ Select topic：The chief editor and editor，that's the only difference！ Headline：How do write a title worth 100,000 +？ Copywriter：What creative routines do a high conversion rate copy have？ Typesetting：How to customize the typesetting style of official accounts？ Learning：How to broaden the vision and knowledge of the new media industry？	第六讲互联网产品运营 Lecture Six Internet Product Operation 运营黑客：AARRR 为新媒体准备一个故事内容和故事所扮演的角色新媒体的制胜『三角形』引诱、引诱、引诱，出击！套路，全都是套路！ Operating Hacker：AARRR Prepare a story for new media The role played by the content and the story The way that new media wins『Triangle』 Lure、lure、lure，sortie！ Routine，all is routine！
第三讲如何写文案：把你的想法塞进用户的脑袋 Lecture Three How to Do Copywriting ：Put Your Ideas into the User's Head 为什么你写的文字没人看？说服就是讲故事皮克斯是怎么讲故事的？文案写作的SB7框架写出同理心，让读者变朋友带领读者一起去经历用不同的方式打动用户占领用户的认知你就是解决方案价值、吸引、打动、说服如何开头？从第一段话开始就吸引住读者如何结尾？如何制造冲突？商机！！！金句，让用户主动帮助你传播引导用户下单文字转化成钞票的4种常用技巧 Why is your writing unread? Persuasion is telling a story How does Pixar tell stories? SB7 framework for copywriting Write with empathy to make readers friends Take the reader through the experience Impress users in different ways Capture user perception You are the solution Value, attraction, touch, persuasion How do you start? Capture the reader from the first paragraph How to ending？ How to create conflict？ Business opportunities！！！ Golden sentence, let the user take the initiative to help you spread Guide users to place the order Four common techniques for converting text into money
第四讲微信公众号运营的三个核心算法 Lecture Four The Three Core Algorithms of WeChat Official Accounts Operation 一个原理：微信公众号运营的本质一套流程：百试不爽的公众号运营方法一条公式：如何引导用户的行为？三招搞定微信公众号运营 One principle: The essence of WeChat official account operation A set of procedures: Official account operation methods to have proved effective every time One formula: how to guide user behavior? Three steps to work out WeChat official account operation

培训议程/Agenda

08:30-09:00 签到 Register

09:00-10:30 培训 Training

10:30-10:40 茶歇 Coffee Break

10:40-12:00 培训 Training

12:00-13:00 午餐 Luncheon

13:00-15:30 培训 Training

15:30-15:45 茶歇 Coffee Break

15:45-16:30 结束Training end

注意事项：

请于2019年12月05日前报名缴费
缴费可通过银行转账或联系商会工作人员。
付款方式：报名后请将培训费汇款至以下账户，并在银行转账单上附注 BJ20191220

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦

取消政策:

如果您不能参加已注册过的活动，请至少在活动开始72小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。
您可以联系工作人员取消，也可以网上自行取消。

Speakers

Mr. Zhihui Jiang

Digital Entrepreneurial Mentor

Mr. Zhihui Jiang

Digital Entrepreneurial Mentor

View speaker details

姜老师:
 斜杠中年。业界人称『大胡子』。
 18年软件职业生涯。
 36Kr.Kr空间私董会创业导师，『跨界疯人院』院长，『VTC』社群的联合创始人。
 2000~2003年，先后为中科院计算所、IBM提供服务
 2003年，第一次创业。为中石化、中石油提供软件开发服务。
 2009年，第二次创业。专注互联网2C类产品。
 2017年，转型投资人。
 当年荣获36Kr.Kr空间年度荣誉导师。
 自2011年，开始出席各类产品、开发者大会。
 作为商业模式闭环的一部分，2010年起以咨询顾问、企业教练及外聘讲师的身份与多家企业、公司交流学习，教学相长。

作为教练和讲师先后服务过：
 互联网相关：阿里、百度、网易、京东、唯品会、易车网、边锋、魅族、金山软件等；
 国有央企：上海电信、招商银行、工商银行、招商证券、蓝汛控股(ChinaCache)等；
 知名外企：Adobe中国、斯伦贝谢、思科、爱立信、花旗银行、玫琳凯中国等；
 上市企业：万科、平安、顺丰、汤森路透、摩托罗拉、东芝、奔驰等。

Location

Contact

Li Mingming

Event contact

+86 (10) 6462 2066 ext. 31
Click to email

Queenie Cheng

Sponsorship info

+86 (10) 6462 2066 ext. 54
Click to email

实战篇 Practice Chapter	理论篇 Theory Chapter
第一讲公众号的涨粉与变现 Lecture One Increase fans and turn into reality of official accounts 涨粉&变现的2大前提商业变现的5个盈利模式快速涨粉的12个有效方法如何提升你的品牌价值？裂变：打破互联网圈层的秘密 2 big premises of increase fans and turn into reality 5 profit models for commercial realization 12 effective ways to increase fans quickly How to promote your brand value? Fission：Break the secrets of Internet Layers	第五讲互联网产品认知 Lecture Five Internet Product Cognition 认知升级 & 知识变现中国互联网25年互联网产品的本质理解新媒体向正在生成的未来学习 Cognitive Upgrading & Knowledge Realization 25 years of Chinese Internet The essence of Internet products Understanding new media Learn from the emerging future
第二讲公众号文案写作的五个软实力 Lecture Two Five Soft Power of Official Accounts Copywriting 选题：主编和小编，只差这一点！标题：如何写一个10W+的标题？方案：高转化率文案的创作套路排版：如何订制公众号的排版风格？学习：如何拓宽新媒体行业的视野和见识？ Select topic：The chief editor and editor，that's the only difference！ Headline：How do write a title worth 100,000 +？ Copywriter：What creative routines do a high conversion rate copy have？ Typesetting：How to customize the typesetting style of official accounts？ Learning：How to broaden the vision and knowledge of the new media industry？	第六讲互联网产品运营 Lecture Six Internet Product Operation 运营黑客：AARRR 为新媒体准备一个故事内容和故事所扮演的角色新媒体的制胜『三角形』引诱、引诱、引诱，出击！套路，全都是套路！ Operating Hacker：AARRR Prepare a story for new media The role played by the content and the story The way that new media wins『Triangle』 Lure、lure、lure，sortie！ Routine，all is routine！
第三讲如何写文案：把你的想法塞进用户的脑袋 Lecture Three How to Do Copywriting ：Put Your Ideas into the User's Head 为什么你写的文字没人看？说服就是讲故事皮克斯是怎么讲故事的？文案写作的SB7框架写出同理心，让读者变朋友带领读者一起去经历用不同的方式打动用户占领用户的认知你就是解决方案价值、吸引、打动、说服如何开头？从第一段话开始就吸引住读者如何结尾？如何制造冲突？商机！！！金句，让用户主动帮助你传播引导用户下单文字转化成钞票的4种常用技巧 Why is your writing unread? Persuasion is telling a story How does Pixar tell stories? SB7 framework for copywriting Write with empathy to make readers friends Take the reader through the experience Impress users in different ways Capture user perception You are the solution Value, attraction, touch, persuasion How do you start? Capture the reader from the first paragraph How to ending？ How to create conflict？ Business opportunities！！！ Golden sentence, let the user take the initiative to help you spread Guide users to place the order Four common techniques for converting text into money
第四讲微信公众号运营的三个核心算法 Lecture Four The Three Core Algorithms of WeChat Official Accounts Operation 一个原理：微信公众号运营的本质一套流程：百试不爽的公众号运营方法一条公式：如何引导用户的行为？三招搞定微信公众号运营 One principle: The essence of WeChat official account operation A set of procedures: Official account operation methods to have proved effective every time One formula: how to guide user behavior? Three steps to work out WeChat official account operation

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