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2011-04-12 | All chapters

Asia-Pacific Regional Headquarters Study

Shanghai, 7th April, 2011 -- The European Union Chamber of Commerce in China in cooperation with Roland Berger Strategy Consultants launches the Asia-Pacific Regional Headquarters Study. The study examines how large foreign firms make the decision on where to locate their regional headquarters in the Asia-Pacific region. Strengths and weaknesses of the top 3 locations are highlighted in the study and recommendations to relevant authorities are formulated.

Singapore, Hong Kong and Shanghai emerge as the top 3 locations for regional HQ’s out of 15 cities examined.

While Singapore and Hong Kong mark high scores on most of the important criteria (‘legal & regulatory environment’, ‘political environment’, ‘business environment’, ‘tax environment’), Shanghai compares positively on the overall attractiveness mainly due to its proximity to the market.

Piter de Jong, Vice-President of the European Chamber and Chairman of the Shanghai Board, said “The finding that Shanghai is currently considered one of the top three most attractive destinations for the location of European MNC’s Asia-Pacific Regional Headquarters reflects China’s growing importance in the world and the significance of Shanghai as the largest centre of business and finance in China. However, seeing how Shanghai is perceived vis-a-vis Hong Kong and Singapore on issues such as the legal and regulatory environment shows there still is room for improvement in these areas.”

The Asia-Pacific Regional Headquarters Study will be formally presented to the governmental authorities of Shanghai.

Download the report here

 

欧盟企业在中国-亚太地区总部调查

上海,2011年4月7日。中国欧盟商会与罗兰贝格管理咨询有限公司于今日联合发布《欧盟企业在中国-亚太地区总部调查》(以下简称《调查》)。《调查》分析了跨国公司如何选定亚太地区总部所在地,侧重分析了最受青睐的三所城市的优势与不足,并向相关政府机构提出建议与意见。

在参与评估的15个城市中,新加坡、香港、上海位居前三。

新加坡和香港在几项重要的衡量标准上(如“法律与监管环境”,“政治环境”,“商业环境”和“税收环境”)表现突出,上海则在整体吸引力上更胜一筹。这得益于上海与市场/客户的近距离。

中国欧盟商会副会长、上海执行委员会主席荣彼得先生谈到,“欧盟跨国公司认为上海是在选择亚太地区设置区域总部过程中最具吸引力的三所城市之一,这反映出了中国在国际上愈发重要的影响,也显示出了上海作为中国的商业中心以及金融中心举足轻重的地位。在与香港和新加坡的对比中,我们也看到上海在法律与监管环境等方面,依然有一定的进步空间。 ”

《亚太地区总部调查》随后会被呈交给上海各政府机构。 

点击这里下载报告。

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Yichi Zhang