European Chamber Begins Sixth Annual Survey of European Businesses in China Go back »

2009-03-26 | Beijing, Shanghai, Southwest China, Nanjing, Shenyang, Tianjin, South China

European Chamber Begins Sixth Annual Survey of European Businesses in China

Beijing, 26th March 2009. This week the European Union Chamber of Commerce in China begins its sixth annual Business Confidence Survey to gather the views and opinions of the Chamber’s member companies on the current business environment in China.

Once again this year, the Chamber is working with Roland Berger Strategy Consultants to develop and produce this survey. But in a break with past tradition, this year’s data gathering is being conducted the first half of the year in response to the dramatic changes in the business environment as a result of the worldwide economic downturn.

Joerg Wuttke, President of the European Chamber, noted, “This year we are moving the survey from September to March because we feel that in the six months since our last questionnaire the unprecedented economic conditions have created new challenges for our members - across every industry - that we need to understand. This survey will provide us with insights on how European businesses have been affected by the crisis and how they are responding. This information will have important implications for our members as a whole and for policy-makers in China and Europe.”

The Business Confidence Survey has been developed to provide information and analysis about the current business environment for European companies in China, as well as to identify in-depth reasons behind the business strategies that European companies have adopted here and the challenges of their operations in China.

In addition to the implications of the economic crisis, this year’s survey will also address:

Charles-Edouard Bouée, President & Managing Partner of Roland Berger Strategy Consultants Greater China, said, "We’ve been working with our Chinese and European clients on the unique challenges they face in China and some smart ways of overcoming them for many years now. The economic turmoil has brought new challenges as well as opportunities that require new ways of thinking. We have used our experience to enhance the design and the content of this year's survey to ensure that the analysis will support European companies in developing strategies and tactics that will help them thrive during these turbulent times."

The online questionnaire has today been distributed to all current members of the European Chamber requesting their input. Using the results of the survey, analysts at the Chamber and Roland Berger Strategy Consultants will develop a comprehensive summary of the operating environment for European companies in China, and the findings will made public in a bilingual print publication that will be launched in June 2009.

To download this press release, please click here.  

For further information, please contact:
Grace Yao
Press Officer of the European Chamber
Phone: +86 10 6462 2066 – 30
Mobile: +86 1367 1168 084
E-mail: gyao@euccc.com.cn

中国欧盟商会第六届年度商业信心调查正式启动

北京，2009年3月26日。为了解会员企业对目前中国商业环境的最新看法，中国欧盟商会于本周启动了商会的第六届年度《商业信心调查》。

在去年合作基础上，中国欧盟商会再次与罗兰·贝格国际管理咨询公司合作开展此次调查。与去年不同的是，针对目前的全球经济危机以及商业环境的巨大变化，今年的数据收集工作提前到了上半年进行。

中国欧盟商会主席伍德克（Joerg Wuttke）表示：“今年我们把调查的开始时间从9月提前到3月，因为我们认为，自我们上次调查发布以来的六个月里，前所未有的经济形势给各行业的会员企业都带来了新的挑战，而我们需要了解这些新情况。这次调查将如实反映经济危机对欧盟企业的影响以及企业的应对措施，为我们的会员以及中欧双方的决策者提供重要的参考信息。”

《中国欧盟商会商业信心调查》是对在华欧盟企业所处商业环境的信息汇总和分析，同时挖掘欧盟企业制定商业策略的深层原因以及他们在华经营所面对的挑战。
除了经济危机的影响，今年的调查内容还包括：

罗兰·贝格大中华区总裁兼执行合伙人常博逸先生说：“过去几年来，我们一直全力协助中国和欧洲的企业积极应对它们在中国市场面临的各种挑战，并建议他们如何才能克服困难，取得成功。当前的经济危机带来了新的挑战，促使我们站在新的角度去思考问题。根据罗兰·贝格长期积累的经验，我们进一步修改了今年调查问卷的设计和内容，以确保此次调查的分析和观点能够为欧洲企业在经济动荡时期制定企业发展策略提供坚实的基础”。

本次调查的网络问卷已发给了中国欧盟商会的所有会员。根据调查结果，商会和罗兰·贝格公司将全面分析总结在华欧盟企业的运营环境，于今年6月发布中英双语的调查报告。

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希望了解更多信息，敬请联系：
姚辰
中国欧盟商会新闻官
电话：+86 (0)10 6462 2066 – 30；手机：+86 1367 1168 084
电邮：gyao@euccc.com.cn

For more information please contact