European Chamber signs cooperation agreement with China’s General Administration of Sport Go back »

2021-11-01 | All chapters

European Chamber signs cooperation agreement with China’s General Administration of Sport

Beijing, 1st November 2021 – The European Union Chamber of Commerce in China (European Chamber) today signed a five-year agreement with the General Administration of Sport of China (GAS), committing both sides to cooperating on the development of sporting activities, and the promotion of sports-related industries and events.

The European Chamber supports the Olympic Winter Games Beijing 2022 and the advancement of the Olympic movement in China, as well as the GAS’s initiatives to better integrate sports and education, and to further develop youth sports in China. The European Chamber will also seek cooperation with the GAS in relation to both the Olympic Games Paris 2024 and the Olympic Winter Games Milano-Cortina 2026. To this end, the European Chamber has created a Sports Forum to seek new areas for EU-China cooperation at both the sporting and business levels. The Sports Forum will work together with the GAS to promote interactions among companies and brands in the sports industry in both Europe and China to achieve these goals.

The forum will host a series of events and seminars, and will work with local governments to implement long-term sporting and educational activities for the benefit of the public and the development of society. The Sports Forum aims to empower existing school and community sports programmes in China, covering individual and team sports, general fitness, physical education, and wellness.

“European values are deeply rooted in open and fair competition on a level playing field,” said Jörg Wuttke, president of the European Union Chamber of Commerce in China. “This initiative demonstrates our commitment to continue working with China to embed these principles in both the sporting and business worlds.”

“We are thrilled that the signing of this agreement will bring European sports companies, government players and Chinese communities closer together,” said Rouven Kasper, chair of European Chamber´s Sports Forum. “Our goal is to encourage more young people to live healthier lives while learning the importance of respecting fair competition and embracing diversity.”

 

国家体育总局与中国欧盟商会签署合作协议

北京,2021年11月1日 - 中国国家体育总局和中国欧盟商会今日签署了一份为期五年的合作协议,承诺双方在发展体育活动、促进体育相关产业和活动方面进行合作。

中国欧盟商会支持北京2022年冬奥会,支持中国奥林匹克运动的发展,同时,商会支持国家体育总局“体教融合”战略,以促进青少年体育在中国的发展。此外,中国欧盟商会还希望加强与体育总局在巴黎2024年奥运会和米兰-科蒂纳丹佩佐2026年冬奥会的合作。为此,中国欧盟商会成立了体育工作组,探索欧盟与中国在体育和商业层面的全新合作领域。为实现该目标,体育工作组将与总局合作,促进欧洲和中国体育产业的公司和品牌之间的互动。

体育工作组将举办包括研讨会在内的系列活动,并与地方政府合作,举办长期的体育和教育活动,以造福公众和社会发展。体育工作组旨在增强中国现有学校和社区实施体育项目的能力,涵盖个人和团队运动、普通健身、体育教育和健康教育。

"在公平的环境中公开平等竞争对欧洲价值观影响深远,” 中国欧盟商会主席伍德克表示,"这份合作协议表明,我们致力于继续与中国合作,推动在体育和商业领域的公平竞争。"

中国欧盟商会体育工作组主席鲁文·卡斯帕说:"我们很高兴这项协议的签署将使欧洲体育公司、政府机构和中国社区更紧密地联系在一起。"我们的目标是鼓励更多的年轻人过上更健康的生活,同时学习尊重公平竞争和拥抱多样性"。

For more information please contact

Shihui Tang

Related EURObiz articles