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European Chamber signs cooperation agreement with China’s General Administration of Sport

Beijing, 1st November 2021 – The European Union Chamber of Commerce in China (European Chamber) today signed a five-year agreement with the General Administration of Sport of China (GAS), committing both sides to cooperating on the development of sporting activities, and the promotion of sports-related industries and events.

The European Chamber supports the Olympic Winter Games Beijing 2022 and the advancement of the Olympic movement in China, as well as the GAS’s initiatives to better integrate sports and education, and to further develop youth sports in China. The European Chamber will also seek cooperation with the GAS in relation to both the Olympic Games Paris 2024 and the Olympic Winter Games Milano-Cortina 2026. To this end, the European Chamber has created a Sports Forum to seek new areas for EU-China cooperation at both the sporting and business levels. The Sports Forum will work together with the GAS to promote interactions among companies and brands in the sports industry in both Europe and China to achieve these goals.

The forum will host a series of events and seminars, and will work with local governments to implement long-term sporting and educational activities for the benefit of the public and the development of society. The Sports Forum aims to empower existing school and community sports programmes in China, covering individual and team sports, general fitness, physical education, and wellness.

“European values are deeply rooted in open and fair competition on a level playing field,” said Jörg Wuttke, president of the European Union Chamber of Commerce in China. “This initiative demonstrates our commitment to continue working with China to embed these principles in both the sporting and business worlds.”

“We are thrilled that the signing of this agreement will bring European sports companies, government players and Chinese communities closer together,” said Rouven Kasper, chair of European Chamber´s Sports Forum. “Our goal is to encourage more young people to live healthier lives while learning the importance of respecting fair competition and embracing diversity.”



北京,2021年11月1日 - 中国国家体育总局和中国欧盟商会今日签署了一份为期五年的合作协议,承诺双方在发展体育活动、促进体育相关产业和活动方面进行合作。



"在公平的环境中公开平等竞争对欧洲价值观影响深远,” 中国欧盟商会主席伍德克表示,"这份合作协议表明,我们致力于继续与中国合作,推动在体育和商业领域的公平竞争。"


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