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2008-06-25 | All chapters

The European Chamber announces its 5th annual Business Confidence Survey

Beijing, 25th June 2008. The European Union Chamber of Commerce in China today launches its online questionnaire to its member companies for its fifth annual Business Confidence Survey. Building on last year's successful relationship and resulting publication, the survey will again be produced in partnership with Roland Berger Strategy Consultants. The survey aims to learn more about the current business environment in which member companies are operating, as well as to identify in-depth reasons behind their business strategies and the challenges and successes of their operations in China. It will also provide a number of case studies to highlight specific issues.

The survey will cover the following topics:

Joerg Wuttke, President of the European Chamber, said, "The survey will tell us how European businesses are responding to the fast changing, indeed tumultuous, environment in China, and where they see their China operations going in the years ahead. This will have important implications for policy-makers in China and Europe, now that Europe is China's largest trade partner."

As a European and global leader in top-level strategy consulting, Roland Berger stands at the forefront of connecting the European and Chinese business communities and leveraging their unique understanding of the market to help European companies successfully manage their challenges in China.

Charles-Edouard Bouee, President & Managing Partner of Roland Berger Strategy Consultants Greater China, said, "We have incorporated our accumulated perspectives into this year's survey design and have adjusted the survey content from last year's by adding improved tools and features for in-depth trend analysis. These modifications will help better reflect the true business sentiment of European companies in China."

The online questionnaire has been distributed to all current members of the European Union Chamber of Commerce in China requesting their completion. The Business Confidence Survey will conclude with a bilingual print publication, which will be launched this November at a Press Conference in Beijing. The launch of the survey is purposely set one week before the EU-China Business Summit in Lyon, France and will be an important barometer of business at the annual summit.

Click here to download this press release.

For further information, please contact:
Grace Yao, Press Officer of the European Chamber
Phone: +86 10 6462 2066 - 30
Mobile: +86 1367 1168 084
E-mail: gyao@euccc.com.cn


中国欧盟商会第五届年度商业信心调查正式启动

北京，2008年6月25日。中国欧盟商会于今日将网络调查问卷发给所有会员，由此启动了商会的第五届年度商业信心调查。在去年成功合作基础上，商会再次携手罗兰·贝格国际管理咨询公司开展此次调查，旨在进一步认识会员企业当前所处的商业环境，发掘影响商业战略的深层因素，并了解企业在华经营的成果及其面对的挑战。调查结果中将包括案例分析，以阐明某些特定问题。

本次商业信心调查包括以下内容： 

中国欧盟商会主席伍德克（Joerg Wuttke）表示：“本次调查将帮助我们了解欧盟企业如何应对中国快速发展变化的商业环境，以及他们对在华经营前景的展望。目前，欧盟是中国最大的贸易伙伴，这次调查将为中欧双方的决策者提供重要的参考。”

作为一家源自欧洲的全球领先战略咨询公司，罗兰·贝格致力于促进中欧两地企业界的沟通与交流，并始终走在这一领域的前沿。凭借对中国市场的深刻洞察，罗兰·贝格一直为欧洲企业助力，帮助他们成功地应对来自中国市场的各种挑战。

罗兰·贝格国际管理咨询公司大中国区总裁及执行合伙人常博逸（Charles-Edouard Bouee）先生介绍道：“我们将多年积累的对中国市场的透彻理解融入到今年的问卷设计中。通过改进调研工具和更新问卷内容，今年的商业趋势分析将更加深入透彻，最终的调查报告将更客观、更全面地反映欧盟在华经营企业对中国市场的最新认知。”

中国欧盟商会已将本次商业信心调查的网络问卷发给所有企业及个人会员，诚邀会员的答复，并将于今年11月在北京举行新闻发布会，正式发布中英双语调查报告。本次调查的发布特意安排在法国里昂举行的中欧工商峰会开幕前一周，将成为此次峰会上衡量商业发展状况的重要参考。

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希望了解更多信息，敬请联系：
姚辰
中国欧盟商会新闻官
电话：+86 (0)10 6462 2066 – 30
手机：+86 1367 1168 084
电邮：gyao@euccc.com.cn

For more information please contact