In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Training

With the arrival of a large number of post-95-00 workforce, their individuality brings a new atmosphere to the enterprise at the same time, but also makes the traditional management model more and more unworkable. Organisations and managers are faced with many challenges. Therefore, intergenerational leadership has become an important issue for today's enterprises.

随着 95-00 后职场大军的大批来袭，个性张扬的他们在给企业带来新气象的同时，也让传统的管理 模式越来越行不通了。组织和管理者遇到很多挑战。因此代际领导力成为了当今企业的一个重要课题。

• 2023-09-06 - 2023-09-06 | 09:00 - 12:00
• Online webinar

This training is a 3-day live offline training.
The automotive industry quality system standard IATF 16949:2016, developed by the IATF, clearly stipulates that organizations should have qualified internal auditors. This course is specifically designed for organisations implementing IATF 16949:2016 or training for certification purposes. Participants will learn the intent and requirements of IATF 16949:2016, including an introduction to the process approach and its core tools for the automotive industry. Through a precise understanding of the standard requirements, the simulation audit of the application of audit techniques and process methods in the automotive industry, the internal auditors of the organization can master the basic requirements of IATF 16949:2016 and have the ability to plan and complete the internal audit.

本课程为 3 天线下课程。
IATF 所制定的汽车行业质量体系标准 IATF 16949:2016 中明确规定，组织应具有有资格的内部审核员。本课程特别为组织推行 IATF 16949:2016 或认证目的培训。学员将学习到 IATF 16949:2016 的意图和要求，包括过程方法及其汽车行业核心工具介绍。通过对标准要求的精准理解，汽车行业审核技巧及过程方法应用的模拟审核，使组织的内审员可以掌握 IATF 16949:2016 基本要求并有能力策划完成内部审核。

• 2023-08-29 - 2023-08-31 | 09:00 - 17:30
• TBD.

Easily create PPT professional presentations, quickly produce working presentations that meet the requirements of the company, make the presentations more exciting through pictures, shapes, colors, etc., master the most practical cover and catalog design, improve the level of presentation production.

轻松创建 PPT 专业性演示文稿，快速制作出符合公司要求的工作型演示文稿，通过图片、形状、颜色搭配等让演示文稿更精彩，掌握最实用的封面、目录设计，提升演示文稿制作水平。

• 2023-08-29 | 09:00 - 16:30
• Online Training

Process audit and product audit are basic audit methods required by automotive industry OEMs in ISO/TS16949, and are recognized and adopted by automotive manufacturers in various countries. As an updated standard of ISO/TS16949, IATF16949:2016 lists VDA6.3 and VDA6.5 as the core reference manuals in Appendix B. It is the most widely used process audit standard in the automotive supply chain and is suitable for suppliers at all levels of the automotive manufacturing industry, including automobile assembly plants. This course is to organize and implement IATF16949:2016 and training for certification. Through the training, the trainees will know how to cooperate with automotive customers in supplier audit.

过程审核和产品审核是汽车工业OEM在ISO/TS16949中要求的一种基本的审核方法，并被各国汽车制造商所认可和采用。作为ISO/TS16949的更新版标准，IATF16949:2016在附录B中将VDA6.3、VDA6.5列为核心参考手册，是汽车供应链内应用最为广泛的过程审核标准，适合于汽车制造业各级供应商，也包括汽车总装厂。本课程是为组织和推行IATF16949:2016，以及以认证为目的的培训，学员通过培训，将掌握如何配合汽车客户进行供应商审核。

• 2023-08-28 - 2023-08-31 | 09:00 - 17:00
• TBD.

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.

企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Online Training

With the deepening of certification, enterprises need a group of internal auditors with good quality and ability of environmental management system. The internal auditor can carry out the internal audit work according to the internal audit procedure, help the enterprise to find the problems in the operation process of the system and improve the environmental management system established by the enterprise, which plays an effective role in promoting the pollution prevention and improvement of the enterprise's performance in environmental management.

随着贯标认证工作的深入，企业需要一批具备良好素养和能力的环境管理体系的内审员。内审员能够按照内审的程序开展内审工作，帮助企业发现体系运行过程的问题并完善本企业建立的环境管理体系，对企业污染预防及改进在环境管理方面的绩效起到有效的促进作用。

• 2023-08-17 - 2023-08-18 | 09:00 - 17:00
• Online Training

The safety and effectiveness of medical devices are the basic requirements of medical device regulatory bodies and relevant regulations, and the primary task of relevant enterprises in the medical device lifecycle (design, production, operation, use and disposal), which are the basic conditions for obtaining medical device manufacturing and operation qualifications. This course will explain in detail the application of ISO 14971:2019-Risk Management to medical devices, and through practical case studies and analysis, enable participants to understand what risk management of medical devices is, and to master the procedures and methods of risk management, so as to ensure effective risk control throughout the product lifecycle, and to provide a strong guarantee for medical device qualification and third-party supervision. The course provides a strong guarantee for medical device qualification and third-party supervision.

医疗器械的安全和有效是医疗器械监管机构和相关法规的基本要求，也是医疗器械生命周期（设计、生产、经营、使用及处置）中相关企业的首要任务，是获得医疗器械生产和经营资质的基本条件。本课程将详细讲解 ISO 14971：2019—风险管理对医疗器械的应用，通过实际案例练习和分析，使学员理解什么是医疗器械的风险管理，熟练掌握常风险管理程序和方法，确保在产品生命周期全过程实现对风险的有效地管控，为医疗器械的资质获取和第三方监管提供有力保障。

• 2023-07-27 - 2023-07-28 | 09:00 - 17:00
• Online webinar

Many enterprises have established quality management systems, environmental management systems and other management systems in order to achieve a favorable position in the international market competition. The establishment of these systems and obtain certification, certainly enhance the security capacity of enterprises, however, a single management system whether in the standard, certification, or in the actual operation of the process, the burden brought to the enterprise and interface contradiction is also obvious, but also lead to the organization's cost and waste of resources. The effective way to solve this problem is to build an integrated management system.

不少企业为在国际市场竞争中取得有利地位，先后建立质量管理体系、环境管理体系和其他管理体系。建立这些体系并取得认证证书，固然增强了企业的保障能力，然而单一管理体系不论在贯标、认证，还是在实际运行过程中，给企业带来的负担及接口矛盾也是显而易见的，也导致组织的成本和资源的浪费。解决这一问题的有效途径是构筑整合管理体系。

• 2023-07-25 - 2023-07-28 | 09:00 - 17:00
• Online Webinar

【 Course Objectives 】
● Master Excel using skills, improve the way of work, improve work efficiency;
● Design a pleasing professional data report, using more than three functions nested to solve complex problems;
● Create professional "talking" charts to generate arbitrary reports from Pivottables.

【课程目标】
·掌握 Excel 使用技巧，改善工作方式，提高工作效率；
·设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
·创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-07-25 | 09:00 - 16:30
• Online Training