2024 has presented a challenging backdrop of economic slowdown and trade tensions, making it increasingly important for European companies to better engage with internationally influential media to tell their China stories. To tackle this important topic, the Marketing and Communications Forum is delighted to invite seasoned journalists from international media outlets to have a panel discussion. This event will take a practical approach of how communications professionals can effectively connect with media as well as their suggestions to communications professionals in providing news content.

• 2024-05-23 | 14:00 - 16:00
• European Chamber Beijing Office and Online (via Teams)

European Chamber Women's Day Workshop
Gender Diversity: Empowering Female Leadership In Business

• 2024-03-07 | 13:30 - 15:30
• European Chamber Office Beijing, 4th Floor, Room C405

The European Chamber will hold its event " Content with ROI: Seizing the Oportunity of Media Monitoring and China KOLs" on 7th December 2017. In this event, two representatives of isentia - the event's sponsor - will share with participants key mainstream trends and how brands can leverage the heat of China KOLs.
The speakers will share their own experiences and best practice advice from different perspectives, providing a comprehensive overview of how companies can use Media Monitoring and Analyses Tools to influence with ease.

• 2017-12-07 | 09:00 - 11:20
• European Chamber Shanghai Office, Unit 2204

Live streaming is real-time, interactive and significant internet content. Different from the traditional texts, pictures, videos and other forms of communication, live streaming brings the customers and content closer, often with the customers being part of the production of the content. One of the biggest selling points is that it allows the direct interaction with customers by actively engaging with the anchor, timely conveying the concerned topics to the widest possible public in a face-to-face manner, which could not be achieved in the traditional marketing approach.

• 2017-09-21 | 14:00 - 17:15
• PwC Innovation Centre

How is the new media impacting your company's communication strategy in lines of fire? How to get prepared and deal with consumer/customer complaints as well as negative media reports? With the booming of social media, how do big brands protect their brand reputation and rebuild image after crisis? What are the new trends of issues and crisis communication? What are the good tips to make comprehensive preparation to handle diverse issues? Join us in this semianr and check if your company is well prepared to handle issues or crisis.

• 2017-09-20 | 14:00 - 17:15
• Orange room，The Westin Guangzhou

This session aims to help marketers in B2B companies to answer the questions that has long been obsessing them since the very beginning of Wechat official account.

• 2017-08-30 | 16:30 - 18:00
• European Chamber, Shanghai Office

This event is sold out and a waiting list is now in effect

• 2017-08-25 | 14:00 - 16:00
• Four Seasons Hotel, Qing I, 5th Floor

The European Chamber Marcom Forum is delighted to invite Alexis Bonhomme and Boris Chau from Curiosity China to present the latest developments of Wechat, new opportunities and best practices for brands to manage their Wechat.

• 2017-07-13 | 16:00 - 18:00
• European Chamber Office Beijing, 4th Floor, Room C411A

The Cyberspace Administration of China (CAC) issued the revised Administrative Measures on Internet News Information Services on May 2nd, taking effect on 1st June, 2017, and quickly followed up with the Implementing Rules on the Licensing of Internet News Information Services.

• 2017-06-13 | 16:00 - 18:00
• Kempinski Hotel Beijing Lufthansa Center, 3rd Floor, Xi'an Room

The advancement of the digital age has blurred the lines between B2B and B2C marketing. Marketers are increasingly asking are B2B buyers really different from B2C and should the approach to selling to these two groups be fundamentally different?

• 2017-05-23 | 19:00 - 21:00
• The Opposite House, BEI Room