Establish the thinking mode of data decision, say goodbye to perceptual decision thinking; Master quantifying goals into measurable follow-through business problems; Master the common data analysis methods and processes in high-frequency service scenarios; Through visual analysis results of digital speech to enhance business discourse power.

建立数据化决策的思考模式告别感性决策思考；掌握将目标量化分解为衡量可跟进的业务问题；掌握高频业务场景下常用的数据分析方法流程；通过可视化分析成果数字说话提升业务话语权。

• 2023-05-24 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email 线上课程 - 链接将于培训前发送到报名邮箱

[Course Objectives]
1. Master Excel using skills, improve the way of work, improve work efficiency;
2. Design a pleasing professional data report, using more than three functions nested to solve complex problems;
3. Create professional "talking" charts to generate arbitrary reports from Pivottables.

【课程目标】
一、掌握 Excel 使用技巧，改善工作方式，提高工作效率；
二、设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
三、创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-05-16 | 09:00 - 16:30
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Should the enterprise make video number? What's the difference between a video account and Douyin? What brand and market value can be brought to the enterprise by investing in the operation of video number? Do you not need to make Douyin account after making video number?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.

• 2023-05-12 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-14 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work. Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.

Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.

• 2023-04-11 - 2023-04-18 | 13:30 - 17:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

Mind mapping courses are designed to address the challenges of individual self-learning and thinking that occur on a daily basis in the workplace. By unlocking the core value of mind mapping, lifting the fog of "the prototype of mind mapping" that fills the market, inspiring learners to deliberately practice the ability of "deconstruction" and "reconstruction", and combined with workplace applications, they can use maps to divergent and creatively think in multiple scenarios such as information combing, work planning, and report expression, pursue excellent ways of thinking, and achieve efficiency improvement.

• 2023-03-22 | 09:30 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

It is becoming more and more common for enterprises to encounter public opinion. Nowadays, many enterprises will respond to public opinion: some accept media interviews, some send lawyers' letters, some issue statements on their official websites and official accounts...
Similarly, there are very few successful cases that can calm public opinion with a single response. Most of the time, the response will either be like a mud in the sea, or even worse, the response will trigger a new round of public opinion, and the more the response, the bigger the problem.
In this case, and some enterprises would rather take the "ostrich tactics": let your public opinion, I will not say a word.
In this lesson, we select successful public opinion response statements and analyze them to analyze and learn the skills of how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在，很多企业都会对舆情做回应：有的接受媒体采访，有的发律师函，有的在自家官网和公号上发声明……
同样，能用一次回应平息舆情的成功案例非常少，更多时候，要不回应如泥牛入海，更糟的是回应引发新一轮舆情，越回应事情越大。
这种情况下，又有企业宁可采取“鸵鸟战术”：任你舆情滔天，我自一声不吭。
在本课中，我们精选那些成功的舆情回应声明，对其做解析，来分析和学习舆情时如何做回应的技巧。

• 2023-03-10 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Enterprises and users are a pair of communication subjects, interact with each other. Each party's output (attitude, bargaining leverage) directly influences the other's feedback. In this pair of subjects, the enterprise is a "non-human" organization, while the user is an individual with emotions and psychology. Individual users expect a "back and forth" "you have to understand how I feel" mode of communication between people. But companies can't meet that demand. The enterprise completes the output of its will through the position of customer service and after-sales service. But customer service training has determined that they do not provide "emotional value." When it comes to online text communication, there will be the same situation of "insufficient exchange of emotions": the enterprise will issue objective, rational and cold response text, and users will think you have a bad attitude and become angrier.
企业和用户是一对沟通主体，互相作用。每一方的输出（态度、谈判筹码）会直接影响对方的反馈。而这一对主体中，企业是一个“非人类”的组织，用户则是一个有情绪和心理的个人。个人用户期待建立如人际之间的“有来有往”“你要理解我的感受”的沟通模式。但企业无法满足这种情形需求。企业通过客服售后的职位来完成企业意愿的输出。但是客服售后的培训，决定了他们不会提供“情绪价值”。换到网上的文字沟通，会有同样的“情绪交换不到位”的情况发生：企业发布客观理智冷冰冰的回应文字，用户读了认为你态度不好，更生气了。

• 2023-03-03 | 09:00 - 17:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Why does traditional management training fail to address employee personal development? Why are there so many incentives to use, but employee enthusiasm is low? Why did employees still complain even after managers have helped them?

This course helps managers to build confidence and professional competence in coaching step by step through the guidance of coaches' mentality and motivation, and by using practical management cases from daily communication, feedback to year-end evaluation, and career planning guidance, so as to improve management efficiency and organizational performance.

• 2023-02-28 | 13:30 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

Full-day Training in Chinese: How to Write Business English Email Efficiently

• 2019-12-12 | 09:00 - 17:30
• Dalian Meeting Room, 3F, Kempinski Hotel Chongqing 重庆凯宾斯基酒店3楼大连厅