到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-06-14 | 09:00 - 17:00
• European Chamber Shanghai Office

本课程旨在全面提高新媒体营销运作和营销写作能力。通过人工智能技术，学员将学习如何高效、专业地完成各类文案和文件工作。课程目标包括掌握人工智能在新媒体营销运营和营销文案写作中的应用，提高营销文案写作效率和质量，学习使用经认可的人工智能工具优化营销流程。This course aims to comprehensively improve new media marketing operations and marketing writing capabilities. Through AI technology, the participants will learn how to complete various types of copywriting and document work efficiently and professionally. Course goals include mastering the application of AI in new media marketing operations and marketing document writing, improving marketing writing efficiency and quality, and learning to use approved AI tools to optimize marketing processes.

• 2024-06-14 | 09:00 - 17:00
• KIT Suzhou

The European Chamber Southwest China Chapter cordially invites you to the Exclusive Meeting and Cocktail Reception with the delegation of EU Ambassadors to China.

• 2024-06-13 | 17:30 - 21:00
• Jin Li, 3rd Floor, Fairmont Chengdu 成都棕榈泉费尔蒙酒店 3楼锦里厅

Badminton Tournament and Family Day, Nanjing Chapter's Signature Sports event, is BACK!

More awards, trophies, best Sportsmanship and Best Cheering Leader to win.

The event will take place on Saturday, June.8th, 2024, ONE DAY ONLY, in Nanjing.

• 2024-06-08 | 08:30 - 16:30
• Nanjing International School 南京国际外籍人员子女学校

Whether it's a debriefing to internal executives or an external client, one thing in common is that this is a great opportunity to make the most of your impact. This kind of debriefing is definitely not about stating something, but about changing your audience with carefully conceived content. What does this persuasive presentation have in common? It is not only logical and concise, but more importantly it is audience-oriented. This course teaches the ideas, underlying logic and methodology of designing and presenting a report, or a kind of persuasive "way" of a report, that is, "how to sell your ideas in the report".

不管是一次向内部高管的汇报，还是一次向外部客户的汇报，都有一个共同点，即这是一次可以充分发挥你的影响力的极佳机会。这种汇报，绝对不是在陈述一些情况，而是通过精心构思的内容去改变你的听众。这种有说服力的汇报有什么共同点呢？就是它不仅仅是逻辑清晰和简明扼要，更重要的是它是听众导向的。本课程所教授的是设计和呈现汇报的思路、底层逻辑和方法论，或者说是一种有说服力的汇报的“道”，即“如何在汇报中Sell你的想法”。

• 2024-06-06 | 09:00 - 16:00
• TEAMS

Optimal internal logistic processes are critical for an efficient production process: The right material needs to be at the right place in the right quantities at the right time. Guiding principles originating from lean production, such as kanban systems and milk-run, are introduced in this course. Additionally, the transfer of these principles into the digital factory is discussed. The training contents are supported by hands-on application scenarios in our Innovation Center.

• 2024-05-31 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

The Annual General Meeting (AGM) of the European Union Chamber of Commerce in China will be held on Thursday 30th May in Beijing, from 16:00-18:00. The AGM will be available for members to join both in person and online.

• 2024-05-30 | 15:30 - 18:00
• The Four Seasons Hotel, 3rd Floor, Beijing Ballroom

The European Chamber Construction and Carbon Market Working Groups are pleased to invite you to join an onsite visit and workshop to the Suzhou High-speed Rail New Town to meet the local authorities, learn how the new town is being planned and engage in knowledge sharing on low-carbon construction and development of the town.

• 2024-05-28 - 2024-05-28 | 13:30 - 17:00
• Ziguang building, No.99 Nantiancheng Road, XiangCheng District,Suzhou

2024 has presented a challenging backdrop of economic slowdown and trade tensions, making it increasingly important for European companies to better engage with internationally influential media to tell their China stories. To tackle this important topic, the Marketing and Communications Forum is delighted to invite seasoned journalists from international media outlets to have a panel discussion. This event will take a practical approach of how communications professionals can effectively connect with media as well as their suggestions to communications professionals in providing news content.

• 2024-05-23 | 14:00 - 16:00
• European Chamber Beijing Office and Online (via Teams)

English Business Writing is one of the most important skills you need to succeed in the workplace. So many trainees, from professional writers to new hires, from non-native English speakers to seasoned executives, use the techniques in English business writing to enhance their ability to communicate and come up with ideas. This course will teach you how to apply the principles of good English business writing to your work, how to significantly improve your English business writing with simple tools, and how to perform organization, structure, and revisions to communicate more proficiently than ever before. From this class onwards, you will be able to immediately apply your newfound knowledge to your work and improve your English business writing to make a career impression on others.

英文商务写作是你在职场中取得成功的最重要技能之一。如此多的受训人员，从专业作家到新员工，从非英语母语人士到经验丰富的高管，都使用英文商务写作中的技术来增强他们沟通和提出想法的能力。本课程将教你如何将良好的英文商务写作的原则应用于你的工作，如何通过简单的工具来显着改善你的英文商务写作，以及如何执行组织，结构和修订，比以往任何时候都更熟练地沟通。从这堂课开始，你能够立即将新学到的知识应用到你的工作中，并改善你的英文商务写作，给他人留下职业的印象。

• 2024-05-22 | 09:00 - 16:00
• TEAMS