It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在，很多企业都会对舆情做回应：有的接受媒体采访，有的发律师函，有的在自家官网和公号上发声明……
同样，能用一次回应平息舆情的成功案例非常少，更多时候，要不回应如泥牛入海，更糟的是回应引发新一轮舆情，越回应事情越大。
这种情况下，又有企业宁可采取“鸵鸟战术”：任你舆情滔天，我自一声不吭。
在本课中，我们精选那些成功的舆情回应声明，对其做解析，来分析和学习舆情时如何做回应的技巧。

• 2022-12-02 | 09:00 - 16:00
• Zoom 会议

The Agriculture, Food and Beverage Working Group is delighted to invite you to the working group meeting Navigating the landscape of handling professional consumers complaints in China – from the food law perspective.

• 2022-11-28 | 15:00 - 16:10
• Online

Technology is bringing atomic fission to mankind’s life nowadays. What will being’s future city be like enabled by blockchain, AI, and Internet of things? Although all the three new vehicles are still in its infancy development stage, and a lot of questions are yet to be answered, we see revolutions of machine learning, smart contracts, secured remote control, mobility solutions, visualized applications and accuracy positioning happening around globe-wide.

• 2022-11-24 - 2022-11-24 | 14:00 - 16:00
• Online via Zoom

中国欧盟商会石化, 化工和炼油工作组诚邀请您参加将于2022年11月24日(星期四) 14:00 - 17:00在上海市安全生产科学研究所合作单位（徐汇区田林路142号）以及线上举行的“新《安全生产法》及危化品登记和进口要求解读”会议。

• 2022-11-24 | 14:00 - 17:00
• Shanghai Institute of Work Safety Science上海市安全生产科学研究所 and Zoom

两个现象：
企业往往将产品质量归结为质量部门的责任；
质量提升过程中，其他职能部门认为是在辅助质量部门的工作；
一种无奈：
质量部门通常对其他部门的质量工作参与度感到无奈；

此课程培训目的：
1，通过全面质量管理的理念的讲解，让学员清楚的了解企业产品或服务的质量全面管理的核心理念；
2，通过全面质量管理的流程梳理，帮助学员分析并掌握全面质量管理的实施方法；
3，通过全面质量管理的工具训练，让学员掌握改善质量的实用工具；
最终帮助企业建立起全员的质量意识、建立全流程质量提升的方法，提升企业整体质量管理水平，降低质量成本。

• 2022-11-24 - 2022-11-25 | 09:00 - 17:00
• Online training (2 days)

中国欧盟商会与TUV莱茵学院合作开展制造业系列课程，本次，我们精选了6个即将在10月-12月开展的培训，推荐给制造业企业管理层成员参与。
A series of courses focusing on manufacturing industry will be jointly held by the European Chamber of Commerce in China with TUV Rheinland. This time we deliberately select six training courses starting from October to December for managers in manufacturing enterprises.

• 2022-11-22 - 2022-12-31 | 09:00 - 17:00
• Guangzhou, Shenzhen

面对激烈的市场竞争，创新已经成为企业和个人保持竞争优势的重要方式，也被纳入到企业文化和战略方针中。只有不断适应变化、引导变化，才能立于不败之地，而创新是其中关键能力之一。
但在具体开展时，我们究竟该如何开展，自己怎样才能：“转变创新思维——找到创新机会——开展创新实践”，成为VUCA时代职场人面临的问题。

• 2022-11-22 - 2022-12-01 | 19:00 - 21:00
• Online

中国欧盟商会与TUV莱茵学院合作将开展一系列培训课程，以下是11月-12月深圳线下课程安排，培训计划会定期更新，如有其他培训需求，请联系中国欧盟商会活动负责人莫静倩女士。

A series of Trainings will be jointly held by the European Chamber of Commerce in China and the TUV Rheinland. The class schedules from November to December are listed as below and will be updated regularly. For any training courses please contact the Events Manager of the EUCCC, Ms. Jingqian Mo.

• 2022-11-21 - 2022-12-23 | 09:00 - 22:00
• Shenzhen

Cross-Cultural Bridge Workshop
打开中外交流中的“黑匣子”

• 2022-11-03 | 09:00 - 16:00
• Zoom online

MMOG/LE is a set of operational practices and procedures widely used in logistics management/logistics review. It is a certification system for the standardized management of supplier logistics. It is regarded as a "best practice guidelines" for material planning and logistics processes. Its goal is to develop a common material plan and logistics review standard that can be used by all business members (internal and external); to develop and optimize material planning and logistics continuous improvement plan, and then bring more value on the time spent on these activities; to develop a material planning and logistics system framework for product and service suppliers in automotive supply; at the same time, to expect to be the basis to promote the enterprise continuous improvement plan benchmarking activities.

第五版 MMOG/LE （ Materials Management Operations Guideline/Logistics Evaluation 称MMOG/LE），是一套广泛在物流管理/物流评审中所使用的营运实践和程序，是一项对供应商物流进行规范管理的认证体系，被看作物料计划和物流过程的“最佳实践准则”。它的目标，是为所有业务成员（内部的和外部的），制定一份能够使用的共同物料计划和物流评审标准；能够开发并优化物料计划和物流持续改进计划，然后让花费在这些活动上的时间带来更大的价值；为汽车供应中的产品和服务供应商，建立一个物料计划和物流系统的架构；同时，期望作为将其推动企业持续改进计划标杆活动的基础。

• 2022-11-03 - 2022-11-04 | 09:00 - 17:00
• Online Training