The European Union Chamber of Commerce in China is pleased to invite you to a unique breakfast seminar with the author of Managing the China Challenge: How to Achieve Corporate Success in the People's Republic, Kenneth Lieberthal on Thursday, 10th November 2011 at Westin Chaoyang Hotel.
Book Description:
Multinational corporations now look towards China with both trepidation and anticipation. The speed and scope of Chinese economic growth is changing the global distribution of power and resources, possibly to the detriment of the major industrial powers. But this same transformation presents tremendous opportunities for companies who understand China well enough to leverage both its accomplishments and its deep-seated problems for corporate benefit.
Long-time China scholar Kenneth Lieberthal brings to bear a unique combination of experiences as former top government official, political scientist, professor of international corporate strategy, and consultant. In Managing the China Challenge, he draws on his deep understanding of China's political and economic systems and the priorities of local and national leaders to illuminate the strategies foreign companies must master to succeed in the Middle Kingdom.
In straightforward language, using numerous concrete examples to support his ideas and recommendations, Lieberthal cogently presents not only how to benefit from doing business in China, but also how to avoid the serious risks that the endeavour entails. The implications Lieberthal lays out for corporate strategy are wide-ranging and critically important.
Kenneth Lieberthal (bio)
He is the director of the John L. Thornton China Center and a senior fellow in Foreign Policy and Global Economy and Development at the Brookings Institution, a nonprofit public-policy organization based in Washington, D.C.
He was the Special Assistant to the President for National Security Affairs and Senior Director for Asia at the U.S. National Security Council during the Clinton Administration.
Moderator:
Joerg Wuttke, Chief Representative, China, BASF - The Chemical Company
Event Details:
Date: Thursday, 10th November, 2011
Time: 08:00-08:30 Registration
08:30-09:30 Presentation and Q&A