This course will be conducted in Chinese.本次培训为中文。 

Morning session on Internal Communication上午场--内部沟通（09:20-11:50）:

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. In fact, for the GA departments of multi-national companies (MNCs), the “external communication” with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the “internal communication” within the company, is the basic guarantee and core power to determine the effectiveness of “external communication” work, and the full understanding and cooperation of the enterprises’ senior managements and the heads of various business departments is of great significance for promoting the smooth development of GA and giving full play to the value of GA function.

This course takes the actual needs of MNCs’ GA work as the background, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities. 

In terms of content, this course strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business department leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs. 

企业从事的政府事务工作常常被比喻成“构建政府与企业沟通合作的彩虹桥”。事实上，对跨国企业的政府事务部门而言，与中国政府机构的“外部沟通”只占日常工作的一半，而企业“内部沟通”的这一半，是决定“外部沟通”工作成效的基础保障和核心动力，企业高层管理者和各个业务部门负责人的充分理解配合，对促进政府事务工作的顺利开展、充分发挥政府事务的工作价值，具有非常重要的意义。 

本课程以企业的政府事务工作实际需求为背景，总结分析企业内部相关的各种工作结构，以及不同情况下协调、配合业务工作的沟通方法，并在此基础上，分析与企业高层领导的跨文化沟通情景、阐述如何把握战略发展机遇。 

本课程在内容上力求理论与实践相结合，旨在帮助政府事务从业者和相关企业管理者、业务部门负责人以更精准、高效、系统化的内部沟通，促进相互之间的理解与配合，来进一步畅通跨国企业与中国政府机构就业务需求展开良好的沟通与合作。

Morning Course Outline:

1.      政府事务对业务工作的意义/价值

•     从中国经济发展的角度看政府事务工作

•     几个“常见误区”

2.      政府事务工作的自身架构

3.      政府事务工作重点确定和实施计划

•     与业务部门共同实现工作目标

•     重点政府事务项目与问题的内部沟通

4.      跨文化向上沟通 

Afternoon Session on External Communication 下午场--外部沟通（14:00-16:30）：

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. This course is intended for Government Affairs (GA) practitioners of enterprises to better understand and deal with the relationship between the enterprise and Chinese government, and how to communicate with the government stakeholders and advocate the business interests of enterprise to the government more effectively on this basis. On the one hand, actively promote business development and seize policy opportunities, and on the other hand, provide support for daily operations and possible crisis management. Specifically, this course focuses on how to identify the right stakeholders, provide win-win solutions, and communicate well with the external stakeholders. 

企业从事的政府事务工作常常被比喻成“构建政府与企业沟通合作的彩虹桥”，本课程旨在帮助企业的政府事务从业者更好地理解并处理企业与政府之间的关系，以及如何在此基础上更有效地与政府利益相关方沟通，向政府表达企业的利益诉求，一方面积极主动地推动业务发展、把握政策机遇，另一方面做好日常运营的支持，以及可能的危机管理。本课程将特别关注于如何找出正确的利益相关方，提供双赢的解决方案，做好与外部利益相关方的沟通工作。

Afternoon Course Outline: 

1.      Development Background and Changes in the Focus of Government Communication Work of Enterprises 企业的政府沟通工作发展历程和重点的变化

2.      Understand the Working Object of Government Communication – The Structure of the Chinese Government了解企业的政府沟通工作对象 — 中国政府的结构

3.      Etiquette and Dos & Don’ts for Government Communication Activities and Visit Receiving Work of Enterprises企业的政府沟通活动、接待工作的礼仪和注意事

4.      Government Communication and Advocacy Working System of Enterprises企业的政府沟通和利益诉求工作体系

•     通过专业的政府事务工作，为企业发展确定重点沟通对象

•     了解政策监管环境的变化，并对应做好政府沟通工作

•     通过找到“双赢点”来帮助企业达成业务目标

•     政策建言、危机管理、战略发展等重点沟通工作

This course is intended to enhance the following skillsets:

•     Strategic thinking: How to define and execute Government Relations & Government Affairs strategies oriented toward business goals.

•     Stakeholder management and communication: How to identify the right stakeholders and build win-win solutions, and articulate it clearly.

•     Networking: How to establish useful external stakeholders network and mobilize resources.

Who Should Attend?

   Executives of Multi-national Companies: Those who hope to systematically improve their management skills on government affairs by understanding the working structure and internal communication mechanism of government affairs, so as to create a better internal working system for government communication to facilitate the business development of enterprises.

   GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the communication and coordination ability with senior leaders and all departments within the enterprise, and effectively realize the work needs of government affairs through active internal cooperation, so as to realize the business needs of the enterprise.

   Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management/ Sustainable Development, etc. with the need/ responsibility to communicate with the government affairs department of enterprise about the business situation and demand, and even directly responsible for communicating with the senior leaders of the enterprise on government related matters, and hope to do a good job in relevant work coordination, cooperation and reporting through systematic learning.

Payment：

Wechat Pay or Bank transfer

1.RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100

2. Online pay through Wechat.

Terms & Conditions:

This event has limited seating and requires registration and payment in advance. No walk-ins accepted.

Cancellation Policy:

If you cannot attend this event, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the full event costs.

To cancel, please contact Annie Zhou at azhou@europeanchamber.com.cn.

Speakers

Mr. Brent Yuan

Partner and Senior Director of Yuan Associates

Mr. Brent Yuan

Partner and Senior Director of Yuan Associates

View speaker details

Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

袁元先生于2010年1月加入远海鹰咨询，2017年1月成为公司合伙人。作为高级总监，袁元先生主要负责为客户提供政府事务服务，他拥有为跨国公司进行政府关系、企业公关和危机管理的丰富经验。
在加入远海鹰咨询之前，袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者，采访过40余位国际企业巨头，之后供职于宝马、安利等跨国公司，担任公关主管。
加入远海鹰咨询之后，袁元先生服务过的客户涵盖制造业、化工、农业、消费品、服务业、医药、电子信息等行业，包括老城堡集团、国际纸业、美泰、汉高、美国国际棉花协会、芬欧汇川、康明斯、动视暴雪、保时捷、益赛瑞普和贸宜等。袁元先生也同时负责政府事务培训、新业务拓展、合作伙伴沟通等工作，并从2016年7月开始，在中国美国商会和中国欧盟商会等平台上，进行政府事务系列课程的培训，获得了广泛的认可。
袁元先生拥有北京第二外国语学院经济英语学士学位。

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