[Free, Hybrid] Cross-Border E-Commerce: The Chinese Market Just a Click Away? Go back »
Click here to view pictures of this event.
-
Time2023-05-11 | 16:00 - 17:30
-
Venue:C405, Beijing Lufthansa Center, 50 Liangmaqiao Road, Chaoyang District, Beijing
-
Address:C405, Beijing Lufthansa Center, 50 Liangmaqiao Road, Chaoyang District, Beijing
北京市朝阳区亮马桥路五十号，燕莎中心写字楼C405 -
Fee:Members: Free |
Non Members: Free
Registration link:
https://www.eusmecentre.org.cn/event-registration/?event_id=12639
The e-commerce market in China has known a rapid and game-changing growth over the past decade. With e-commerce, enterprises can build a global commercial marketing system, implement operational strategies over the globe as well as strengthen interactions among industries beyond borders.
In effect, e-commerce allows businesses to enhance their global competitiveness. This is particularly important for small business or niche industries: e-commerce can help them to better understand market demand worldwide and promote cooperation with companies around the world.
In China, the dynamic e-commerce industry has become a more regulated field in recent years. To help European companies trade effectively on Chinese e-commerce platforms, the EU SME Centre and European Union Chamber of Commerce in China are inviting experts from DP Group to provide practical guidance on contractual considerations, cross-border selling procedures, IPR protection, as well as challenges and opportunities.
Participants will then hear a presentation from the leading e-commerce group Alibaba.com on how the group helps SMEs to go global, with successful stories from buyers and suppliers.
This event is free of charge and open to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme. It is also open to all members and partners of the European Chamber and EU SME Centre.
Agenda
Words of welcome
Introduction by Liam Jia, EU SME Centre Team Lead
Introduction by Kang Ke, Vice Chair of Marketing and Communications Forum, European Chamber
E-Commerce in China – Presentation by DP Group
Carlo Diego D’Andrea, Vice President, European Chamber; Founding Partner and Managing Director, D’Andrea & Partners
Riccardo Verzella, Senior Associate, D’Andrea & Partners Legal Counsel
Making it Easy to Buy and Sell Globally – Sharing by Alibaba.com
Jijay Shen, General Manager Europe, Alibaba.com
Panel discussion
Moderator:
Kang Ke, Vice Chair of Marketing and Communications Forum, European Chamber
Panellists:
- Carlo Diego D’Andrea, Vice President, European Chamber; Founding Partner and Managing Director, D’Andrea & Partners
- Riccardo Verzella, Senior Associate, D’Andrea & Partners Legal Counsel
- Jijay Shen, General Manager Europe, Alibaba.com
- Jiali Pan, Director of Public Affairs, Globalization Office-International Cooperation, Alibaba Group
Concluding remarks
Speakers
Mr. Liam Z. Jia
Liam is a versatile professional with the past 7 years advising European businesses on market access and business strategies to China. Solid working experience in project and operations management, financial and risk control in the EU context.
Experienced speaker and author of publications on a range of topics including the Environment sector, SME Digitalisation and F&B distribution. Great team player, generating positive influence on teammates.
Ms. Ke Kang
With 15 years of diverse marketing and communication experience in Fortune 500 multinationals, top professional firms, and media, Ms. Kang is working with the Marcom forum of European Chamber to build a communication community for sharing trendy insights in circle of marketers in China.
As the Marketing Head in an international tech company with a strong digital specialty, she works with media, clients, government departments and associations in the digitalization sector to seize opportunities in the China market, especially in the industry sectors of manufacture, finance, retail and so on.
Mr. Carlo Diego D’Andrea
Founder and Managing Partner of D’Andrea & Partners Legal Counsel, and Founder of DP Group.
Graduated in Law at the University of Teramo (Italy), he then subsequently obtained a Masters’ degree in Corporate Advisor at LUISS University in Rome and a Diploma in Chinese Studies at Nanjing Normal University and is a member of the Italian Bar Association.
Mr. D’Andrea arrived in China in 2005 and is fluent in Italian (mother tongue), English, Mandarin Chinese and Spanish. He mainly deals with cross-border mergers and acquisitions, assistance in ODI/FDI and intellectual property rights.
He is also acting as National Vice President of the European Union Chamber of Commerce in China.
Mr. Riccardo Verzella
Riccardo Verzella, a qualified Italian lawyer, currently holds the position of Senior Associate at D’Andrea & Partners Legal Counsel in the Shanghai Office. Since 2021, he has also been concurrently serving as a Lecturer in Italian Civil & Commercial Law at Nanjing University. Graduating with honors in Law from the University of Teramo (Italy) and undertaking a visiting student program at the Koguan Law School of Shanghai Jiao Tong University, Mr. Verzella continued his legal education by earning an LLM in Business & Company Law from LUISS Guido Carli University in Rome. With a professional journey spanning over 7 years, he specializes in cross-border issues, including Corporate/M&A, Foreign Direct Investment (FDI), Intellectual Property Rights (IPR), and Labor Law, across China, Italy, and Vietnam. Noteworthy is Mr. Verzella's expertise in personal information protection compliance in China, specifically in the intricate landscape of cross-border transfers. He has also actively contributed as a speaker at various roundtables addressing Personal Information Protection compliance in China.
Mr. Jijay Shen
Jijay Shen holds a bachelor’s degree from Nanjing University of Posts and Telecommunications. He joined Huawei in 2005 and has served as R&D Software Engineer, Solution Manager (Middle East and North Africa Region), Product and Solution Sales director in Huawei Technologies Deutschland GmbH, Sales director in Huawei Deutschland GmbH.
He has served as Chief Executive Officer of Huawei Technologies Ireland and Chairman of Huawei Technologies Ireland co.ltd Subsidiary board from 2016 -2020. Currently, Mr.Shen serves as General Manager Europe of Alibaba.com, as part of Alibaba group, Alibaba.com is the leading platform for global wholesale trade, serve millions of buyers and suppliers around the world.