The 132nd China Import and Export Fair (Canton Fair) will be held online between October 15th and November 4th, 2022 and will be divided into three phases:

Phase 1: 15th-19th October 2022, 9:30-18:00
Phase 2: 23rd-27th October 2022, 9:30-18:00
Phase 3: 31st Oct.-4th Nov. 2022, 9:30-18:00

 

第132届广交会将实行线上模式，于2022年10月15日至11月4日举办。本次展会分为三阶段举办：

第一阶段：2022年10月15-19日9:30- 18:00

第二阶段：2022年10月23-27日9:30- 18:00

第三阶段：2022年10月31-11月4日9:30- 18:00

 

The Secretariat of Canton Fair warmly welcomes representatives from the European Chamber’s member companies and the Chamber’s individual members to participate. Please register on Canton Fair’s website, if you are interested, and contact Ms. Jingqian Mo, the Event Manager <jqmo@europeanchamber.com.cn> to get the exclusive VIP code for the European Chamber’s member companies and enjoy VIP treatment.

大会秘书处诚意邀请中国欧盟商会会员企业代表、以及个人会员参与本次广交会，如有意向，您可自行注册，并联系活动策划经理莫静倩女士<jqmo@europeanchamber.com.cn>，获取中国欧盟商会专属VIP码，享受VIP待遇。

 

China Import and Export Fair, also known as the Canton Fair, was established in the spring of 1957. Co-hosted by the Ministry of Commerce of PRC and the People's Government of Guangdong Province and organized by China Foreign Trade Centre, it is held every spring and autumn in Guangzhou, China. The Canton Fair is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest buyer attendance, the most diverse buyer source country and the greatest business turnover in China. Hailed as the barometer of China’s foreign trade, it is the window, epitome and symbol of China's opening up. The Canton Fair serves as a vital platform for China’s foreign trade and opening up, and a prime channel for Chinese companies to develop international markets.

中国进出口商品交易会，又称广交会，创办于1957年春，每年春秋两季在广州举办。广交会由商务部和广东省人民政府联合主办，中国对外贸易中心承办，是中国目前历史最长、规模最大、商品最全、采购商最多且来源最广、成交效果最好、信誉最佳的综合性国际贸易盛会，被誉为中国第一展，中国外贸的晴雨表、风向标。 广交会是中国对外开放的窗口、缩影、标志，是国际贸易合作的重要平台。

The 132^nd Canton Fair will open virtually on October 15. The 50 exhibition sections will accommodate 16 product categories of the National Pavilion and 6 themes of the International Pavilion. 132 Cross-border E-commerce Pilot Zones and 5 cross-border e-commerce platforms will continue to join this session to create a synergy of activities.

第132届广交会将于10月15日在线上开展。本次展会按16大类国内商品和6大题材进口展，共设立50个展区。132个跨境电商综试区和5家跨境电商平台将开展同步活动。

In the meanwhile, services of freight forwarder, financial institutions, credit insurance agencies, certification institutions, overseas warehouse owners and shipping service providers will also be available on the official website. The 132^nd Canton Fair will continue to set up the “Rural Vitalization” zone to support exhibitors from formerly poor regions. To make the virtual 132^nd Canton Fair a success and help foreign trade companies obtain more orders, specific measures have been rolled out:

线上办展同时，货运代理、金融机构、信用保险机构、认证机构、海外仓业主、海运服务提供商将在官网提供服务。本届广交会将继续设立“乡村振兴”专区，以支持脱贫地区的企业参展。为确保132届线上广交会顺利开展、助力外贸公司获得更多订单，本次展会将采取以下具体措施：

I. Enlarge the Scale of Exhibitors

一、扩大参展企业范围

Apart from the original 25,000 exhibiting companies of the virtual Canton Fair, 10,000 new exhibitors will join the 132^nd Canton Fair, including little giant companies that specialize in niche sectors, high tech companies and manufacturing single champions, etc.

本次展会除了原2.5万家企业线上参展，另1万家企业也将参展，包括“专精特新”小巨人企业、高技术企业、制造业单项冠军企业等。

 

II. Extend Duration of the Virtual Canton Fair

二、延长线上展时间

The duration of the 132^nd Canton Fair will be extended. Functions such as live-streaming and scheduling appointment will last for 10 days. All other functions of online display, instant messaging, trade matchmaking and other services will be available for 5 months. Exhibitors and buyers of the virtual Canton Fair can enjoy related services from October 15, 2022, to March 15, 2023.

本次广交会将延长开展时间。展商连线、预约洽谈功能将持续10天，其他功能包括在线展示、及时沟通、贸易配对和其它服务将持续5个月。从今年10月15日至明年3月15日，线上展企业都可以享受广交会线上展相关服务。

 

III. Optimize Functions of the Official Website

三、优化平台功能

The 132^nd Canton Fair will continue to optimize the algorithm to improve search efficiency. Many new functions have been developed in VR Exhibition Hall to enable targeted and efficient management of products for exhibitors. Online AI service, staff service on telephone, social media and other services of multiple channels will be provided to enrich service for users. All these efforts will help buyers and exhibitors to better use the website.

第132届广交会线上展将继续优化算法，提高搜索效率，新增多项“云展厅”功能，方便参展企业高效精准管理展品，加强参展指引，丰富客户服务内容，提供人工智能在线、人工语音应答、社交媒体等多渠道服务，帮助采购商、参展企业更好地使用线上平台服务。

 

IV. Improve Marketing Results

四、提升招商成效

The Canton Fair Global Cooperative Partnership Program will be advanced and a mix of tools including marketing network, new media, “Trade Bridge” promotion activities and emails will be leveraged to conduct multi-dimensional marketing. The 132^nd session will step up efforts to invite such professional buyers as top multinationals, retail chain cross-border e-commerce platforms and overseas chambers of commerce in China to attend the Fair. Briefings of “Trade Bridge” tailored sourcing events will be launched to further enhance the quantity and quality of professional buyers.

全球合作伙伴计划将综合应用营销网络、新媒体、云推介平台、电邮等工具开展立体化宣传。本届我们继续加大力度，邀请跨国公司头部企业、零售连锁跨境电商、在华外国商会等专业买手参会。 “贸易之桥”定制化采购说明会将进一步提升专业采购商的数量和质量。

 

V. Exempt Fees for Exhibitors

五、免收参展费用

The 132^nd Canton Fair will continue to exempt fees for exhibiting companies, in a bid to facilitate enterprises to secure orders and grow markets.

第132届广交会将继续免收企业线上参展费用助力企业抓订单、拓市场。

We sincerely invite friends from the global business community to attend the 132^nd Canton Fair for more opportunities, reciprocal cooperation and win-win outcomes.

中国商务部诚邀全球工商界朋友线上参加第132届广交会，共享商机，互利合作，实现共赢。　

 

For more information or questions please contact Canton Fair Service Centre, Tel: 4000-888-999, Email: info@cantonfair.org.cn. Also, please feel free to contact Ms. Jingqian Mo, the Event Manager, at Tel:186 7796 8823, Email: jqmo@europeanchamber.com.cn for any further questions.

如您想了解更多信息或有任何疑问请联系广交会客户联系中心，电话：4000-888-999, 邮箱:info@cantonfair.org.cn。若您有更多的疑问请联系活动经理莫静倩女士，电话：186 7796 8823，邮箱：jqmo@europeanchamber.com.cn

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