中国的社交媒体兴起后，从文字类的微信公众号到短视频的抖音快手，又到评论活跃的小红书。企业的品牌传播人员在这个过程中，日益感到挑战。
传统的企业公关采用的媒体传播技巧大多数基于Mass Media（大众媒介）。采用的文字风格为官方、严谨，基于传统新闻媒体的写作风格。但是这一套在社交媒体尤其是算法和流量统治江湖的今天，似乎传播不动了。
品牌要保持经典，信息要保持精准，形象要保持体面，传播要有数据有效果……但是受众在哪里呢？经典的传播还怎么保持经典呢？流量和算法作为工具如何利用才适合企业战略传播呢？本次课，第一次从企业公关的整体角度探讨这个问题。

• 2025-09-25 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

This course integrates AI technology into the whole workflow of Excel, and helps students master three core competencies through systematic teaching: intelligent tool selection methodology, multi model data processing skills, and workflow automation. The course design follows the learning path from shallow to deep to help students complete the leapfrog upgrade from basic operation to intelligent office, and provide sustainable competitiveness for career development in the context of digital transformation.
在智能化技术快速发展的时代背景下，Excel依然是职场人士日常办公的核心工具。随着以DeepSeek为代表的AI技术革命性突破，传统表格操作技能正经历智能化升级的深刻变革。各领域从业者都需掌握AI技术，将其与Excel深度结合，从而突破工作效率与数据处理能力的瓶颈。
在实践应用中，职场人常常面临多重挑战：面对种类繁多的AI工具如何精准选择？当传统表格功能难以处理复杂数据场景时，如何通过AI实现智能化改造？大量重复性工作仍依赖人工操作，怎样构建自动化解决方案......
本课程将AI技术深度融入Excel工作全流程，通过系统化教学帮助学员掌握三大核心能力：智能工具选型方法论、多模态数据处理技巧、工作流自动化实现。课程设计遵循由浅入深的学习路径，助力学员完成从基础操作到智能办公的跨越式升级，为数字化转型背景下的职业发展提供持续竞争力。

• 2025-10-14 | 09:00 - 16:00
• Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱

随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

With the rapid development of artificial intelligence technology, the marketing field is experiencing a profound digitalization and intelligent change. From market insights, content creation, channel placement to data analysis, AI is comprehensively penetrating and reshaping every aspect of marketing work. However, how to effectively harness these cutting-edge technologies and turn them into a powerful engine for business growth has become a problem for every marketer.
DeepSeek, a homegrown big model, stands out among many AI tools with its excellent performance and a level of intelligence that understands the Chinese context better. Its powerful ability in copywriting, data analysis and strategy generation has surpassed similar foreign products in many aspects, and is more suitable for the complex work scenarios of Chinese marketers. Therefore, mastering and making good use of AI tools such as DeepSeek is crucial to improving marketing efficiency, optimizing placement results and achieving performance growth.

• 2025-11-04 | 09:00 - 16:00
• Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱