In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2025-12-05 | 09:00 - 16:00
• Zoom online

A Master Class in a small group (max 9) introducing a new and international award-winning system to organisational leadership that has demonstrably helped leaders and their teams around the world to be faster and more agile.
It will help leaders who:
Are facing faster, more agile local competition taking market share
Grapple with how to get far-away HQ to understand China so as to enable more and control less
Need to empower and engage their teams to increase agility and take initiative more
The CALAgility System will show how to:
Use active, constructive, effective, respectful and lawful DISOBEDIENCE
Enable a team, using a step-by-step structured strategy, to be faster, agile, engaged and innovative
Change a follower and leader mindset with a new future-base, future-proof system
Ensure accountability and responsibility is matched at all levels with the necessary AUTHORITY

• 2025-12-12 | 09:00 - 16:00
• Peace hotel

This course not only emphasizes the core purpose of business English writing - to output power and value, but also compares AI and human writing through examples, highlighting the importance and uniqueness of mastering business English writing skills in today's fast-developing technology. By learning the do's and don'ts of cross-cultural communication, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous) and other core content, students will be able to navigate through various business scenarios and improve the quality of their writing and communication. Whether you are a beginner or a working professional with a certain foundation, this course will provide you with practical skills and methods to help you make significant progress in business English writing.

本课程不仅强调了商务英语写作的核心目的——输出力量与价值，还通过实例对比AI与人类写作，突显了在技术快速发展的今天，掌握商务英语写作技能的重要性和独特性。通过学习跨文化交际的注意事项、6C原则（Correct, Clear, Concise, Concrete, Complete, Courteous）等核心内容，学员将能够在各种商务场景中游刃有余，提升写作质量和沟通效果。

无论你是初学者还是有一定基础的职场人士，本课程都将为你提供实用的技巧和方法，帮助你在商务英语写作中取得显著进步。

• 2025-12-19 | 09:00 - 16:00
• Teams online

Whether you’re reporting to internal leadership or external clients, one thing remains constant: every report is an opportunity to exercise real influence. Reporting isn’t merely about presenting facts — it’s about shaping how your audience thinks and feels through carefully crafted content.

What makes a report truly persuasive? It’s not just clarity or logical structure, but above all, a focus on the audience. The true purpose of reporting is not simply to explain a situation clearly, but to manage your audience’s reactions and guide their decisions.

This course teaches the mindset, core logic, and practical methods for designing and delivering impactful presentations. It centers on the Tao—the underlying principle—of persuasive reporting: how to sell your ideas through presentation.

• 2025-12-20 | 09:00 - 16:00
• TBC

The workplace is not merely a stage for showcasing skills and achievements, but also a vast "field of emotional energy." We often find that what determines career trajectories isn't just competence, but also our "resilience" in managing stress, regulating emotions, and maintaining a positive mindset. Being consumed by negative emotions like complaints, burnout, and fatigue continuously drains our health and well-being; conversely, learning to be proactive, positive, and confident can inject a continuous flow of energy into our professional development. The high-energy professionals many admire might be natural talents, but more often they are cultivated through nurture.

• 2026-01-07 | 09:00 - 16:00
• Teams online

This course is designed based on this industry background, aiming to help marketing teams understand the operation mechanism of AI and master its specific application in marketing business, so as to improve work efficiency, innovate marketing mode and enhance the market competitiveness of enterprises.
随着人工智能技术的飞速发展，市场营销领域正经历一场深刻的数字化与智能化变革。从市场洞察、内容创作、渠道投放到数据分析，AI正全面渗透并重塑着营销工作的每一个环节。然而，如何有效驾驭这些前沿技术，将其转化为企业增长的强大引擎，已成为每一位营销人待解决的问题。
国产大模型DeepSeek以其卓越的性能和更懂中文语境的智能水平，在众多AI工具中脱颖而出。它在文案创作、数据分析和策略生成方面的强大能力，已在诸多方面超越了国外同类产品，更适合中国营销人的复杂工作场景。因此，掌握并善用DeepSeek等AI工具，对于提升营销效率、优化投放效果和实现业绩增长至关重要。
本课程正是基于这样的行业背景而设计，旨在帮助营销团队深入了解AI的运作机制，掌握其在营销业务中的具体应用，从而提升工作效率、创新营销模式并增强企业的市场竞争力。

• 2026-01-14 | 09:00 - 16:00
• Teams online