【适用对象】Target Audience

1、高层：董事长、董事、CEO、总经理，副总裁、事业部总经理

2、中层：关键部门一、二把手（战略、市场、产品、研发、生产运营、售后、HR、财务等部门领导）

1. Senior Management: Chairman, Board Directors, CEO, General Manager, Vice Presidents, and Business Unit General Managers.

2. Middle Management: Heads and Deputy Heads of Key Departments (including Strategy, Marketing, Product, R&D, Operations, After-sales, HR, Finance, etc.).

【课程收益】Course Benefits

1、 聚焦战略机会点

通过战略洞察五看来发现，选择和聚焦未来3-5年的战略机会点，运用科学的管理工具完成市场洞察与战略规划。

2、 共识战略意图

基于市场洞察研讨公司未来3-5年的战略意图，输出中长期战略目标。

3、 激发组织活力

自下而上研讨、分析，共同参与战略制定的过程，激发组织活力与员工主人翁意识。

1.Focus on Strategic Opportunities

Identify, select, and concentrate on strategic opportunities for the next 3–5 years through the Five Perspectives of Strategic Insight, applying scientific management tools to conduct market analysis and strategic planning.

2. Build Consensus on Strategic Intent

Based on market insights, discuss and define the company’s strategic intent for the next 3–5 years, producing mid- to long-term strategic objectives.

3. Energize Organizational Vitality

Engage in bottom-up discussions and analysis, enabling collective participation in the strategy formulation process to inspire organizational vitality and strengthen employees’ sense of ownership.

【演讲嘉宾简介】Speaker Introduction

刘善武 Liu Shanwu

易迪思中国 金牌讲师

刘善武教授的擅长领域是企业发展战略、企业文化及领导力科学；是国内知名的实战派专家，曾经在珠三角地区创办三家企业，均取得不俗业绩和行业知名度。并担任广东省企业管理咨询协会副会长，广东省人才研究会副会长，刘善武教授长期担任华为、中集等知名企业管理咨询顾问。

刘善武教授坚持管理实践是检验管理理念的唯一标准，依据 “知行合一、对症施治”的原则，倡导西方管理科学精神，结合传统佛学、东方智慧，分析精准透彻，直指问题核心；控场能力强，擅长大场面；导入深入浅出，讲解轻松易懂，深受企业学员欢迎！

Star Lecturer, Eddic China

Professor Liu Shanwu specializes in corporate strategy, culture, and leadership, and is a renowned hands-on expert in China. He founded three successful companies in the Pearl River Delta and serves as Vice President of both the Guangdong Enterprise Management Consulting Association and Guangdong Talent Research Association, with extensive consulting experience for firms like Huawei and CIMC.

Adhering to the principle of “unity of knowledge and action,” Professor Liu combines Western management science with Eastern wisdom. Known for precise, insightful analysis and excellent facilitation, he delivers complex concepts in a clear, engaging manner, making him highly valued by corporate participants.

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