The "zero-cost revelations" on social media present significant public opinion risks for companies. In corporate public opinion crises, one major category involves HR-related issues. Campus recruitment, layoffs, compensation, workplace injuries—each term is a key to negative traffic on social media platforms. As a generation raised with smartphones enters the workforce, they are adept at using social media, familiar with techniques to gain influence, and have a strong desire for self-expression. For companies, preventing all HR-related content from appearing online has become nearly impossible.
Traditionally, public opinion risks stemmed from business and communications departments, but now, HR has become a high-risk department for public opinion. Therefore, it is essential for HR to enhance its crisis prevention awareness, understand related risks, and take measures to prevent issues from arising.社交媒体上的“0成本爆料”带给企业巨大的舆情隐患。企业舆情危机中有一个重要分类就是HR有关舆情。校招、裁员、赔偿、工伤……每一个词都是平台上的负面流量密码。手机上长大的一代人进入劳动力市场，他们善于使用社交媒体，熟悉流量技巧，也有很强的表达欲望。对企业来说，想让企业HR有关的内容彻底不出现在网上，已经是不可能的。
传统上，舆情风险来自于业务和沟通相关部门，但是现在，HR已经是舆情高危部门，因此，HR有必要提高危机防范意识，了解相关的舆情风险，并做好日常言行的防范。
- 09:00 - 16:00
- European Chamber Shanghai Office 中国欧盟商会上海办公室
As e-commerce continues to grow, intellectual property protection on online platforms has become a major concern for many of the Chamber’s member companies, which has been listed as a key recommendation in the European Business in China Position Paper 2024/2025.
European Chamber is delighted to cooperate with Amazon, one of the world's largest e-commerce stores, to organise a site visit to Amazon’s office in Shanghai to strengthen IP protection strategies for brands operating in e-commerce, facilitate knowledge sharing on best practices in brand protection, and enable meaningful discussion between Amazon and key brand representatives on challenges and opportunities in the IP space.
- 10:00 - 11:30
- Amazon's Office in Shanghai
六西格玛黑带作为企业流程质量、产品质量及服务质量提升过程中的核心成员，不仅要掌握DMAIC系统方法论及相关工具知识，更要有能力带领项目团队应用DMAIC逻辑并串联合适的工具去解决现有问题或提升企业的流程质量、产品质量及服务质量甚至达到六西格玛水平。全新带教式的六西格玛黑带培训正是围绕这个初心而精心打造!
- 09:00 - 17:00
- TÜV Rheinland (Shenzhen) Co., Ltd.
The basic principles and ideas of the course Pyramid Principles are derived from Ms. Barbara Minto's classic best-seller book "Pyramid Principles". This course strengthens trainee' logical thinking in expression and thinking through explanation of the article structure, and intensive practical experiential exercises. Based on this, it is highly praised by numerous multinational corporations around the world, as well as professionals and learners.
课程介绍
《金字塔原理》课程的基本原则和思想来源于芭芭拉•明托女士经久不衰的经典畅销商业管理书籍——《金字塔原理》。本课程通过对文章结构性特点的讲解，强化学员表达与思考时的逻辑思维方式，大量的实战体验式演练，从而提高学员表达与思考的能力。基于此，它受到全球众多跨国公司的推崇，也受到广大职场人士和诸多学习者的热爱。
In today's fast-moving digital age, the speed and breadth of information dissemination has reached unprecedented levels. PPT as an important tool for information display and exchange, its role has far exceeded the simple transmission of information. It has become a direct reflection of personal professional ability, creative thinking and corporate brand image. A well-designed PPT with rich content and clear logic can attract the attention of the audience in the first time, effectively convey the core information, and enhance persuasion.
This course is dedicated to revolutionizing PPT design and presentation skills through cutting-edge AI technology. Our goal is to help students master advanced design tools and methods, improve their ability to make and present PPT, so that they can present their ideas and results in a more professional and engaging way in a variety of business, educational and public Settings.在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
- 09:00 - 16:00
- Teams online
