到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-06-14 | 09:00 - 17:00
• European Chamber Shanghai Office

With the Power plugin, EXCEL opens up the era of automation.
In the face of massive data, how to quickly extract and merge forms? How to organize into a standardized smart worksheet? How to quickly establish a flexible analysis environment, find problems and key causes, and find ways to crack the problem? How to automate the operation process? How to complete complex problem solving process easily? The conventional use of EXCEL alone seems inadequate, and the advanced version of EXCEL provides Power intelligent plug-in, which makes us enter the era of data automation, and the work becomes easy and efficient.

Excel Query plugin, a tool that improves your efficiency by 10 times.
Although the data collation does not bring much value, it can save 80% of the collation time with PQ intelligent tools. If you can build a set of intelligent data model, data can be added, deleted and changed in the automation of the process, it is no different from assembling an automated production line. This is the 10x productivity solution we've been looking for.

Excel AI plug-in, a tool that improves problem-solving ability.
The newly added AI function in the 365 version is a highlight, which automatically supports data additions and deletions, reduces repetitive work, intelligently identifies data ranges, and speeds up calculation operations. In class, we can feel the power of these functions together.

• 2024-06-19 | 09:00 - 16:00
• TEAMS

From 6th to 9th June, the European Parliament faced its once-every-five-year elections, after which the new leadership of the various EU institutions were selected and appointed. What do the initial results of the EU elections mean for the EU’s economic, political, climate and technological roadmap, as well as for its relationship with China?

Join us on 19th June for the fresh insights from scholars and experts to interpret the European Parliament election results, especially the changes in policies and leaders and outlook of EU-China Relations.

• 2024-06-19 | 15:00 - 16:30
• Teams/ European Chamber Office Beijing, 4th Floor, Room C405

透过本次课程，我们会帮助企业的经理人学习和运用简单、神奇的后现代心理学技术，“洞察”——员工言行背后的心理活动和心理规律，找到员工的深层心理动力，从而能够对员工进行“精准激励”，并运用最新心理学团体引导技术，快速升级团队对“赢”的渴望，帮助管理者实现在团队管理上的新突破。

课程收益：

- 掌握三阶段洞察法-破解员工行为背后的心理密码；
- 能够运用洞察和心理沟通四步法转化和激励员工的负面情绪和行为；
- 懂得员工工作激情的来源——内在心理动力的“飞机”模型图；
- 能够根据对员工的心理洞察更精准的使用相应的激励方法和策略
- 学会评估与使用“三角色法”扭转困难情境下团队的士气低落；
- 懂得使用凝聚与点燃团队激情的“团体心理动力的四要素”。

• 2024-06-26 - 2024-06-27 | 09:00 - 16:30
• 北京东直门亚朵S酒店

In the past, under the single source of information dissemination, companies only needed to manage media relations well to prevent large-scale public opinion crises. However, in the mobile age, the butterfly effect does exist, and any individual's disclosure of information could potentially trigger a large-scale public opinion crisis, with numerous examples to prove it. Crisis management is no longer just about early warning and prevention, but about being prepared for the unexpected issues. In this situation, it is essential to further understand the characteristics of public opinion crises in the mobile communication environment and to master relevant solutions to solve problems.

• 2024-06-27 | 09:00 - 17:00
• EU Chamber Beijing Office

The European Chamber warmly invites you to join our exclusive breakfast roundtable on 2nd July (Tuesday) in Beijing featuring Prof. Keyu Jin(金刻羽), tenured professor of economics at the London School of Economics and Political Science, academic member of the China Finance 40 Group and non-executive board member of the luxury conglomerate Richemont and the global bank Credit Suisse.

A Beijing-born, US-educated professor at the London School of Economics, Keyu Jin works to connect East and West, with a particular interest in enhancing global understanding of what’s really going on within the Chinese political economy. Her research is on international economics--- such as why capital flows from poor to rich countries, how the global implications of U.S. monetary and fiscal policies have changed; as well as on how the rise of China impacts the global economy, from several perspectives ---trade, capital flows, global interest rates and saving, demographics, productivity and technology.

• 2024-07-02 | 08:00 - 10:00
• 29 Grill, 2F, Conrad Hotel

In this course, you will learn how to use ChatGPT and other automation tools to increase your productivity. We'll cover some popular automation tools and provide some practical examples to help you understand how to apply these tools to your daily work. Whether you want to be more productive or learn automation tools, this course will be a great choice. Our goal is to help you master these tools quickly and apply them to your daily work.
在这门课程中，你将学习如何使用ChatGPT以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。

• 2024-07-02 - 2024-07-03 | 09:00 - 16:00
• MS Teams

With the rapid evolution of Intelligent Connected Vehicle (ICV) technology, and policy support vital to its success, autonomous driving is becoming an increasingly important advocacy priority for the European Chamber.

The European Chamber is pleased to invite you to visit the Beijing High-level Autonomous Driving Demonstration Area to learn about how autonomous driving technology is being used on Beijing’s roads.

• 2024-07-05 | 13:30 - 17:00
• West Gate of Beijing Lufthansa Center

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.

课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-07-19 - 2024-07-20 | 09:00 - 16:30
• Beijing

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• MS Teams