【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

Shop floor management is a well-established management concept for strengthening coordination and fostering a culture of continuous improvement. Shop floor management is much more than meetings and key figures. In essence, it is about a human-centered understanding of leadership that puts employee development in the spotlight. Personal contact, regular coordination and a high degree of identification with the results of the work are crucial to the success. The market demands ever greater flexibility, requiring stable and controlled processes. Success results from the real-time transparency of performance losses combined with the timely elimination of problems across departments. Historical data is only of limited help here, so the digitalization of shop floor management offers enormous advantages.

• 2024-07-12 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

Supply Chain Training - MTO Order Mode Supply Chain Coping Tactics MTO订单模式供应链应对妙计 (Chinese Language 中文授课)

• 2024-07-12 | 09:00 - 17:00
• The Big Meeting Room

On the first anniversary of the release of the Interim Measures, the European Union Chamber of Commerce in China is honoured to invite well-known experts, lawyers, consulting institutions and representatives from industries to discuss the current situation, challenges and future trends of the AI industry in depth and conduct a comprehensive analysis of AI development. We look forward to your participation and work together to draw a more exciting blueprint for the future of the AI industry.
值《生成式人工智能服务管理暂行办法》发布一周年之际，中国欧盟商会有幸邀请业界知名专家、律师、咨询机构和中外产业界代表，深入探讨人工智能产业的现状、挑战与未来趋势，就人工智能发展进行全景分析。期待您的参与，共同为人工智能产业的未来描绘更加精彩的蓝图。

• 2024-07-12 | 13:30 - 16:30
• Innoway 中关村创业大街

This "emotion management course" is to help students upgrade the operating system of "emotion", so that emotion and reason can cooperate efficiently and play a role together, and lead students to conduct in-depth self-inquiry and awareness, get out of the emotional "stuck" point, improve the ability to get along with pressure, and maintain a positive attitude in an uncertain environment.这门“情绪管理课”就是要帮助学员升级“情绪”这个操作系统，让情绪与理性高效配合，共同发挥作用，并带领同学们进行深度的自我探询与觉察，走出情绪“卡”点，提升与压力相处的能力，在不确定的环境中保持积极心态。

• 2024-07-16 | 09:00 - 16:30
• Teams online

“Games Wide Open” – we eagerly anticipate the Paris Olympics 2024. The global nature of the Olympics encourages sports participation in China and beyond, through corporate sponsorship, community initiatives, and extensive media coverage, promoting a healthier, more active generation. Our speaker series will explore two critical themes focused on China: a) transforming youth sports participation and b) maximising sports sponsorship effectiveness. We aim to inspire young athletes and ensure sponsorships are impactful, measurable, and aligned with broader social and health objectives.

• 2024-07-16 | 16:00 - 19:00
• Hansgrohe InnovationParc

新任经理人，一线管理者，团队或项目负责人，储备管理人才，基础管理技能进阶人员。

课程收益：
建立管理角色和态度的自我认知；
强化向经理进阶所需的管理理念和行为原则；
加强对人的洞察和关注能力；
通过沟通提升个人影响力：冰山理论;
沟通技能精华；有效倾听和提问的力量;
如何处理异议：认同的技能与态度;
协助学员在管理岗位上建立积极畅通的沟通和反馈环境，能够面对不同意见的挑战；
通过激励和授权他人，发展平衡领导力，帮助每个人实现目标；
掌握管理工具与技巧，实现从“认知”到“行动”的交互提升和改进。

• 2024-07-17 | 09:00 - 16:30
• European Chamber Shanghai Office

In today's highly competitive business environment, enterprises are constantly seeking ways to enhance their operational efficiency and reduce costs. This event, titled "Enhancing Enterprise Efficiency and Reducing Costs from the Perspectives of Human Resources and Taxation," aims to provide insights and strategies for companies to achieve these goals. The European Chamber Nanjing is pleased to invite the experts from D’Andrea & Partners Legal Counsel and PHC Advisory, to share the insights to our members.

Background:
With the ever-changing economic landscape, businesses are facing increasing pressure to optimize their operations. Understanding the complex interplay between human resource management and taxation policies is crucial for driving down costs while maintaining or improving productivity.

• 2024-07-18 | 14:30 - 16:30
• Universe Meeting Room, 6F, DB Schenker Technology Solution Center (Nanjing)

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.

课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-07-19 - 2024-07-20 | 09:00 - 16:30
• 北京东直门亚朵S酒店

HR Initiative Seminar -[Reducing Cost Series] Over-Time Pay Judicial Practice & Problem Solving Seminar [降本增效系列活动之] 加班费司法实践疑难问题座谈会

• 2024-07-19 | 13:45 - 16:30
• European Chamber Office Tianjin, 41 Floor, Meeting Room