[Onsite Training 线下培训] Social media age, What changed and unchanged for CRISIS COMMUNICATIONS IN CHINA? 社交媒体时代,品牌声誉传播及危机管理的变与不变 (Chinese language)
Social media age, potential crisis is everywhere, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.
社交媒体时代,危机无处不在。客户投诉,安全问题,环境问题,劳工问题,产品召回等等。今天中国有超过300万的自媒体,大量的自媒体通过微信和微博表达自己的观点,如今,越来越多的企业担心声誉危机对自身品牌乃至企业发展的影响。在数字化时代尤其如此,有效的品牌危机预警与应对管理战略势在必行。