With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

European Union Chamber of Commerce in China 中国欧盟商会
AFB WG, Cheese Desk, FSMP AC, PN Desk 农业、食品和饮料业工作组、奶酪工作组、特医食品顾问委员会、婴幼儿营养工作组
Theme: Seminar on Food Safety Governance （Chinese Only） 主题：食品安全治理体制 （中文）
Date and Time: Wednesday, 6th June, 2018, 15:00-17:00 时间：2018年6月6日，下午3:00-5:00，周三
Venue: European Chamber Beijing (Meeting Room C411A, Beijing Lufthansa Centre, 50 Liang Ma Qiao Road) 地点：中国欧盟商会 – 北京（亮马桥路50号燕莎中心写字楼C411A会议室）

• 2018-06-06 | 15:00 - 17:00
• European Chamber Beijing Office