企业的品牌和市场营销工作中，媒体和自媒体是必须使用的传播桥梁。媒体和自媒体是不同的媒介，具有各自的属性。根据不同的传播目的，企业必须建立自己的媒体名单和媒体关系，企业必须长期有计划的维护媒体关系。善用媒体是企业公关的长期必修课。除了有采编权的媒体，企业传播中经常与自媒体合作。而自媒体少了约束和管理，乱象丛生，企业宛如陷入了黑森林，既要前行，又要防范。认识媒体特性，了解媒体风格，进而判断媒体和自媒体的真正价值，从而精选出适合企业目标的合作媒体。这绝非易事。

In corporate branding and marketing practice, the media and self-media are the communication bridges that should be used. Media and self-media are different and have their own attributes. According to different communication purposes, companies must establish their own media lists and media relations, and companies must maintain media relations in an organized way for a long term. How to leverage media well is a long-term compulsory course for companies. In addition to media with editing rights, corporate communications often cooperate with self-media. However, self-media lacks restraint and management, which causes chaos. In this case, the enterprise seems to be trapped in the black forest when it must move forward and meanwhile safeguard business against risks. It’s not easy to understand the different characteristics and styles of media, judge the true value of media and self-media, so as to select cooperative media suitable for corporate goals.

• 2021-11-11 | 09:00 - 17:00
• To be determined, will be in Guangzhou downtown

This event is by invitation only

• 2021-11-10 | 18:00 - 20:00
• Floor 2M, Hall Tianhe 1; 2M层天河1厅

软技能的学习需要重复的学习训练，旁人监督协助才能实现思维转变效果
Acquiring soft skills requires repetitive learning, supervision and assistance to achieve a better outcome.

以下是中国欧盟商会与易地思共同推出的训练营系列课程，希望能为您的员工和组织带来帮助。
The soft skill online bootcamp series is jointly held by the European Chamber of Commerce in China and Eddic. We hope these courses can help your employees and strengthen your organisation.

• 2021-11-10 - 2021-11-23 | 20:00 - 21:00
• Online training

Call for Teams! Single Matches.

• 2021-11-06 | 08:00 - 17:00
• 天津体育学院

The European Union Chamber of Commerce in China is delighted to invite you to join the factory tour to Valeo Interior Controls (Shenzhen) Co., Ltd. on 5th November.

中国欧盟商会诚挚地邀请您参加将于11月05日（周五）举办的法雷奥汽车内部控制（深圳）有限公司参观活动。

• 2021-11-05 | 13:30 - 16:00
• Valeo Interior Controls (Shenzhen) Co., Ltd.

In recent years, European and American manufacturers have been expanding, relocating and consolidating operations in China, as a result of business growth and maximising efficiency. Such manufacturers will decide on a new location in the district, city, or often a nearby more cost-effective city (i.e. away from tier 1 cities) with more efficient property solutions and better government incentives. This presents both challenges and benefits, and depending on the execution the process can be painful or smooth.

• 2021-11-05 | 16:00 - 19:00
• Rosewood Hotel, Guangzhou (free entry)

European Chamber Tianjin Chapter is delighted to invite you to the upcoming Gala Dinner themed on Go Sports at Ritz-Carlton Hotel on Friday, 29th October 2021.

中国欧盟商会天津分会诚挚邀请您参加2021年10月29日周五，在丽思卡尔顿酒店举办以"享运动"为主题的年度商务社交晚宴。

• 2021-10-29 | 18:00 - 21:40
• Ball Room, 2F, Ritz-Carlton Tianjin

According to the latest data from industry analysts QuestMobile, the Chinese audience for short video content has continued to grow steadily and has reached 905 million, which reflects the importance of video marketing for enterprises communication. The video marketing has become an influential marketing channel to deliver the message for corporate and social media promotion. Under this trend, the European Chamber South China Marketing & Communication Forum is pleased to welcome you to join the video marketing event on October 29th in Shenzhen.

• 2021-10-29 - 2021-10-29 | 10:00 - 11:35
• Online or LEUZE Meeting Room

The European Union Chamber of Commerce in China is delighted to invite you to join the tour to Lufthansa Technik Shenzhen Co., Ltd. on 22nd October 2021.

中国欧盟商会诚挚地邀请您参加将于2021年10月22日（周五）举办的深圳汉莎技术有限公司参观活动。

• 2021-10-22 | 13:00 - 15:45
• Lufthansa Technik Shenzhen Co., Ltd.

In order to fulfill the members’ needs for training in English, four courses will be held jointly by the European Chamber and TUV Rheinland from September to November. Please see the detailed information below and take the chance to join our courses.
为了满足广大会员对于以英语为培训语言的课程的需求，中国欧盟商会将与TUV莱茵学院于九月到十一月推出三种类型的培训课程，以下是课程清单及详情内容，欢迎贵司报名参加！

• 2021-10-20 - 2021-11-10 | 09:00 - 17:00
• Guangzhou or Shenzhen