Event description:
In China, livestreaming and mobile video apps grew in popularity earlier, and far more quickly. This was significant, because it gave a strong cultural foundation, onto which social commerce could build. Social commerce made up 13% of retail e-commerce sales in China in 2021, and the industry is expected to grow by 38.5% on annual basis to reach $363,547.3 million in 2022.

The way people communicate and live their lives has altered considerably and therefore influenced how companies operate and communicate with their clients. The rise of a new consumer class — the affluent, sophisticated, and highly connected millennial — has helped to grow the e-commerce revolution and make China a powerhouse of social commerce.

• 2022-09-14 | 14:00 - 16:00
• European Chamber Shanghai Office

Faced with tightened local compliance requirements, unprecedented challenges from the pandemic and supply side pressure from the Russia-Ukraine conflict, how can MNCs eliminate the potential risks in a cost-effective manner to ensure the business continuity in an increasingly challenging market environment? Is there a better localised approach MNCs can adopt to succeed in today’s digital economy in China?

• 2022-08-23 | 09:00 - 10:45
• European Chamber Shanghai Office

Who are the emerging KOLs; How to find the KOLs that match with the brand and can bring long-term benefits in this quickly developing market; What brand cases can we take lessons from? The European Chamber invites you to join us for an engaging discussion about the latest development in the emerging KOL & KOC marketing and opportunities for brands during and after the pandemic.

• 2022-07-28 | 14:30 - 15:55
• Online, ZOOM

The metaverse is taking the world by storm, with lots of points of view on existing and emerging technologies being adopted by consumers and brands. Is this Web 3 future bringing brands booming business opportunities, and even into a fully digitised marketing ecosystem, or is it just another buzzword in the tech world? Will NFT marketing be synchronised with or independent from the highly developed ecommerce system in China? What meta-strategies can marketers learn from the successful cases to provide more immersive customised digital experience?

To explore why metaverse is worth investing in and how brands can fully leverage metaverse marketing solutions, the European Chamber welcomes experts with hands-on experience in metaverse covering media & technology, brand communication and marketing to share useful case studies and insights towards this topic.

• 2022-06-28 | 14:30 - 16:40
• Online, ZOOM

Multinational companies in China are facing more regulatory pressure on cybersecurity and data transmission in recent years. On one hand, China has stepped up its cyber-related legislation with an unprecedented speed. On the other hand, the Coronavirus outbreak, by forcing companies and individuals to rely on online tools and hybrid workplace, has further underlined the importance for enterprises to review its approach to cybersecurity.

Cybersecurity Law has brought heavy impact on the business community in China; particularly, cross-border data transfer requirements are likely to be thorny for companies. Foreign companies that previously had a global approach to cyber security and compliance are pressed to revise their regional cybersecurity compliance and their current cybersecurity practices.
The European Chamber is delighted to invite subject matter experts to decipher the Chinese regulation on cross-border data flows, and cover how to comply with the increasing needs for cyber security defense and dynamic regulations, last but not least share some practical solutions to cybersecurity.

• 2022-06-15 | 16:00 - 17:30
• Zoom online

To brief European companies on IT and Legal Solutions, the European Chamber Shanghai Chapter invites you to join this webinar. Addressed by experts, it will give you insights into the current situation, including implications from a legal perspective on the business in China and IT problems and best solutions, to help you maximize your business continuity, profitability, and growth.

• 2022-05-10 | 16:00 - 17:30
• Online, ZOOM