Event description:
In China, livestreaming and mobile video apps grew in popularity earlier, and far more quickly. This was significant, because it gave a strong cultural foundation, onto which social commerce could build. Social commerce made up 13% of retail e-commerce sales in China in 2021, and the industry is expected to grow by 38.5% on annual basis to reach $363,547.3 million in 2022.

The way people communicate and live their lives has altered considerably and therefore influenced how companies operate and communicate with their clients. The rise of a new consumer class — the affluent, sophisticated, and highly connected millennial — has helped to grow the e-commerce revolution and make China a powerhouse of social commerce.

• 2022-09-14 | 14:00 - 16:00
• European Chamber Shanghai Office

Faced with tightened local compliance requirements, unprecedented challenges from the pandemic and supply side pressure from the Russia-Ukraine conflict, how can MNCs eliminate the potential risks in a cost-effective manner to ensure the business continuity in an increasingly challenging market environment? Is there a better localised approach MNCs can adopt to succeed in today’s digital economy in China?

• 2022-08-23 | 09:00 - 10:45
• European Chamber Shanghai Office

Online & Offline Manufacturing Seminar: Decoding the Metaverse (English language)

This hybrid seminar (on-site and online) highlights the opportunities offered by the metaverse for manufacturing and retail companies. Our invited experts will deliver their knowledge from various angles: technological, marketing, intellectual property, etc. At the end of this seminar, you will be able to understand the ins and outs of this emerging industry.

• 2022-07-25 | 15:00 - 17:00
• Online / Nanshan International Exchange & Service Center 南山国际化交流中心

The European Chamber Marketing and Communications Forum is delighted to welcome Mr Joe Peng, Chief Digital Officer, BCW Asia-Pacific, author of The Metaverse: Moving People in Web 3.0, and Ms Rujia Wang, global head of customer experience, Project & Design, Thoughtworks to share their insights.

• 2022-03-31 | 14:00 - 16:00
• Online or Offline at European Chamber Beijing Office