Archive

Inefficient communication with consumers can directly lead to negative comments on social media. As more online platforms provide dedicated channels for consumer advocacy, online consumer complaints are increasingly affecting the reputation of companies, and thus indirectly or directly affecting their sales.
At the same time, the accumulation of negative content from consumers' complaints can also attract the attention of the media and others, with the potential to fester into a huge public opinion risk.
In this training, we will discuss the act of user complaints on social media and hope to provide some ideas and ways for companies to respond.

  • 2023-03-03 | 09:00 - 17:00
  • Online (Zoom link shall be sent to participant's email box before the training) 线上培训(Zoom会议链接将于培训前发到报名邮箱)

The work of government affairs (GA) is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. In fact, for the GA departments of multi-national companies (MNCs), the “external communication” with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the “internal communication” within the company, is the basic guarantee and core power to determine the effectiveness of external work, which is equally important and difficult!

Therefore, the full understanding and cooperation of the company’s senior managements and the heads of various business departments is of great strategic significance for promoting the smooth development of GA and giving full play to the value of GA function.

  • 2023-02-15 | 09:20 - 16:30
  • Online (Zoom link shall be sent to participant's email box before the training) 线上培训(Zoom会议链接将于培训前发到报名邮箱)

以下是1月广州线下课程安排
The offline class schedules in Guangzhou in January are listed below.

- 项目管理 Project Management
- 生产计划物料控制与库存管理 Production Plan and Material Control

  • 2023-01-11 - 2023-01-17 | 09:00 - 22:00
  • Guangzhou

Let trainees easily create PPT professional presentations, quickly produce working presentations that meet the requirements of the company, make presentations more exciting through pictures, shapes, color collocations, etc., master the most practical cover and catalog design, and improve the level of presentation production.

  • 2023-01-10 | 09:00 - 16:30
  • online

A series of Low Carbon Management Lessons will be jointly held by the European Chamber of Commerce in China and the TÜV Rheinland. The class schedules from January to February are listed below and will be updated regularly. For any training courses please contact the Events Manager of the EUCCC, Ms. Jingqian Mo.

中国欧盟商会与TÜV莱茵学院合作开展低碳管理系列课程,以下是1月-2月即将开展的课程清单,计划会定期更新,如有其他培训需求,请联系中国欧盟商会活动负责人莫静倩女士。

  • 2023-01-10 - 2023-02-24 | 09:00 - 18:00
  • Online

竞品分析训练营 一个帮企业解决 where to play 和 how to win 的课程
Competitive Product Analysis Online Bootcamp helps enterprises to solve the courses of where to play and how to win

  • 2021-12-28 - 2022-01-14 | 19:00 - 21:30
  • Online

中国欧盟商会与莱茵合作推出制造行业的大数据分析与管理线下课程,以下是该课的课程详情。若有其他培训需求,请联系中国欧盟商会活动负责人莫静倩女士。

The Course of Big Data Analysis and Management for Manufacturers will be jointly held by the European Chamber of Commerce in China with TÜV from 15th to 16th November. Below are details about the course. For any training courses please contact the Events Manager of the EUCCC, Ms Jingqian Mo.

  • 2021-11-15 - 2021-11-16 | 09:00 - 18:00
  • 广州萝岗区科学城科珠路199号

企业的品牌和市场营销工作中,媒体和自媒体是必须使用的传播桥梁。媒体和自媒体是不同的媒介,具有各自的属性。根据不同的传播目的,企业必须建立自己的媒体名单和媒体关系,企业必须长期有计划的维护媒体关系。善用媒体是企业公关的长期必修课。除了有采编权的媒体,企业传播中经常与自媒体合作。而自媒体少了约束和管理,乱象丛生,企业宛如陷入了黑森林,既要前行,又要防范。认识媒体特性,了解媒体风格,进而判断媒体和自媒体的真正价值,从而精选出适合企业目标的合作媒体。这绝非易事。

In corporate branding and marketing practice, the media and self-media are the communication bridges that should be used. Media and self-media are different and have their own attributes. According to different communication purposes, companies must establish their own media lists and media relations, and companies must maintain media relations in an organized way for a long term. How to leverage media well is a long-term compulsory course for companies. In addition to media with editing rights, corporate communications often cooperate with self-media. However, self-media lacks restraint and management, which causes chaos. In this case, the enterprise seems to be trapped in the black forest when it must move forward and meanwhile safeguard business against risks. It’s not easy to understand the different characteristics and styles of media, judge the true value of media and self-media, so as to select cooperative media suitable for corporate goals.

  • 2021-11-11 | 09:00 - 17:00
  • To be determined, will be in Guangzhou downtown

软技能的学习需要重复的学习训练,旁人监督协助才能实现思维转变效果
Acquiring soft skills requires repetitive learning, supervision and assistance to achieve a better outcome.

以下是中国欧盟商会与易地思共同推出的训练营系列课程,希望能为您的员工和组织带来帮助。
The soft skill online bootcamp series is jointly held by the European Chamber of Commerce in China and Eddic. We hope these courses can help your employees and strengthen your organisation.

  • 2021-11-10 - 2021-11-23 | 20:00 - 21:00
  • Online training