It is becoming more and more common for enterprises to encounter public opinion. Nowadays, many enterprises will respond to public opinion: some accept media interviews, some send lawyers' letters, some issue statements on their official websites and official accounts...
Similarly, there are very few successful cases that can calm public opinion with a single response. Most of the time, the response will either be like a mud in the sea, or even worse, the response will trigger a new round of public opinion, and the more the response, the bigger the problem.
In this case, and some enterprises would rather take the "ostrich tactics": let your public opinion, I will not say a word.
In this lesson, we select successful public opinion response statements and analyze them to analyze and learn the skills of how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在，很多企业都会对舆情做回应：有的接受媒体采访，有的发律师函，有的在自家官网和公号上发声明……
同样，能用一次回应平息舆情的成功案例非常少，更多时候，要不回应如泥牛入海，更糟的是回应引发新一轮舆情，越回应事情越大。
这种情况下，又有企业宁可采取“鸵鸟战术”：任你舆情滔天，我自一声不吭。
在本课中，我们精选那些成功的舆情回应声明，对其做解析，来分析和学习舆情时如何做回应的技巧。

• 2023-03-10 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Enterprises and users are a pair of communication subjects, interact with each other. Each party's output (attitude, bargaining leverage) directly influences the other's feedback. In this pair of subjects, the enterprise is a "non-human" organization, while the user is an individual with emotions and psychology. Individual users expect a "back and forth" "you have to understand how I feel" mode of communication between people. But companies can't meet that demand. The enterprise completes the output of its will through the position of customer service and after-sales service. But customer service training has determined that they do not provide "emotional value." When it comes to online text communication, there will be the same situation of "insufficient exchange of emotions": the enterprise will issue objective, rational and cold response text, and users will think you have a bad attitude and become angrier.
企业和用户是一对沟通主体，互相作用。每一方的输出（态度、谈判筹码）会直接影响对方的反馈。而这一对主体中，企业是一个“非人类”的组织，用户则是一个有情绪和心理的个人。个人用户期待建立如人际之间的“有来有往”“你要理解我的感受”的沟通模式。但企业无法满足这种情形需求。企业通过客服售后的职位来完成企业意愿的输出。但是客服售后的培训，决定了他们不会提供“情绪价值”。换到网上的文字沟通，会有同样的“情绪交换不到位”的情况发生：企业发布客观理智冷冰冰的回应文字，用户读了认为你态度不好，更生气了。

• 2023-03-03 | 09:00 - 17:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

Why does traditional management training fail to address employee personal development? Why are there so many incentives to use, but employee enthusiasm is low? Why did employees still complain even after managers have helped them?

This course helps managers to build confidence and professional competence in coaching step by step through the guidance of coaches' mentality and motivation, and by using practical management cases from daily communication, feedback to year-end evaluation, and career planning guidance, so as to improve management efficiency and organizational performance.

• 2023-02-28 | 13:30 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

管理者在充满压力的会议中，向领导或者跨部门团队做正式汇报的时候，最大的挑战莫过于如何：

· 切中要害，获取支持

· 逻辑性强，富有条理

· 简明扼要、突出重点

本课程所教授的是，“在汇报中Sell你的想法——以听众为中心的思维模式和叙事逻辑”。

• 2022-12-14 | 09:00 - 16:00
• Online - Zoom training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.

However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.

• 2022-12-02 | 09:00 - 17:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

This interactive training session will help you to become an effective communicator with native English speakers. Understanding Intercultural Communication through Hofstede 5 Dimensions; Negative and Positive Politeness and Relevance Theory. This training session will give an understanding of the pragmatic and linguistic main aspects of oral and writing communication in work and real-life environment. Moreover, participants will have clear overview of multicultural dimension of communication through email correspondence in business environment in a globalised workplace. The session will be delivered in English. All the documents used will be in English.

• 2022-10-28 | 09:25 - 17:00
• Meeting Room 6+7, 2F, A2 Block, SinoSwiss Technopark 中瑞产业园A2栋2楼6+7会议室

The WeChat official account is the brand building channel for companies. It is also a quick communication way. The corporate official account should follow the principles of corporate strategic communication.

If you want to run a WeChat official account well, you need to work on a series of issues: strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance...

This course focuses on the specific writing and typesetting skills of a single WeChat article.

• 2022-10-14 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

The WeChat official account is the brand building channel for companies. It is also a quick communication way. The corporate official account should follow the principles of corporate strategic communication.

If you want to run a WeChat official account well, you need to work on a series of issues: strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance...

This course is about the overall planning, management and operation skills of WeChat official account, focusing on improving the overall planning ability.

• 2022-10-13 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

Presentations are often made in important situations where the survival and growth of a company is at stake, and both managers and employees need to be able to deliver excellent presentations. This course teaches how to deliver excellent, brilliant presentations through story line coaching to achieve your goals by getting your audience to understand and be impressed while conveying your ideas clearly and powerfully.
演讲常常出现在关系公司生存和发展的重要场合，无论是管理者还是员工，都需要具备发表优秀演讲的能力。该课程会教授如何通过故事线辅导进行优秀、精彩的演讲，在清楚有力传达自己观点的同时，获得听众理解并留下深刻印象，从而实现自己的目标。

• 2022-09-08 - 2022-09-29 | 19:30 - 21:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

In today's booming social media, ineffective customer communication will directly lead to complaints online. As more online platforms provide dedicated

release channels, "online customer complaints" have increasingly affected the reputation of companies, which in turn indirectly or directly affect the sales

income.

At the same time, the accumulation of negative content will also attract the attention of the media and other competitors, and there is a danger of

fermenting into a huge public opinion risk.

In this lesson, we will discuss the behavior of customer complaints on social media, hoping to provide some ideas and methods for companies.

• 2022-09-02 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）