The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我： “我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率

• 2023-09-08 | 09:00 - 16:00
• online

The role of leadership is at every level of the organization. Today's leaders are more like coaches, partners, or mentors, guiding and supporting employees' work rather than simply commanding or assigning tasks. The definition of leadership is not what you do to your employees, but what you do with your employees.
The "adaptive leadership" model is based on different situations, through the judgment of employees' ability to complete tasks and morale, so that leaders can adjust their leadership style in a timely manner to achieve the best effect of implementing impact, so as to lead employees to achieve good work performance, improve subordinate satisfaction, and achieve team growth. "Adaptive leadership" is not only an advanced leadership model but also a very practical tool and skill.

领导力的作用体现在组织的每一个层面。今天的领导者更像是教练、合作伙伴或导师，指导和支持着员工的工作， 而不是简单地命令或分配任务。领导的定义不是你对员工做了什么，而是你和员工一起做什么。
“适应性领导”模式是根据情境的不同，通过对员工完成任务的能力和士气进行判断，使领导者能够适时地调整 自己的领导风格，达到实施影响的最佳效果，从而带领员工取得良好的工作绩效，提高下属的满意度，并实现团队成 长。“适应性领导”不仅是一种先进的领导模式，更是一种非常实用的工具与技能。

• 2023-09-05 | 09:00 - 16:00
• Shanghai

This 1-day course will provide business managers with the fundamental concepts of accounting and finance management, so that they can handle day-to-day finance-related problems in a professional way. Furthermore, this course will help managers improve their performance by monitoring key figures and ratios in financial statements.

• 2023-08-31 | 09:00 - 17:00
• European Chamber Shanghai Office

Recent world events such as the Covid Pandemic have challenged us to prepare to manage previously unthinkable situations that may threaten an organization’s future. This new challenge goes beyond the mere emergency response plan or disaster management activities that you might previously have employed. Your organisation must engage in a comprehensive process best described generically as Business Continuity. It is no longer enough to draft a response plan that anticipates naturally, accidentally, or intentionally caused disaster or emergency scenarios. Today’s threats require creating an ongoing, interactive process that ensures the continuation of an organization’s core activities before, during, and, most importantly, after a major crisis event.

• 2023-08-29 | 13:30 - 17:00
• Courtyard by Marriott Shanghai Qilu

Let trainees easily create PPT professional presentations, quickly produce working presentations that meet the requirements of the company, make presentations more exciting through pictures, shapes, color collocations, etc., master the most practical cover and catalog design, and improve the level of presentation production.

Suitable for corporate employees who wish to further improve the quality of PPT production in terms of PPT image, content logic, presentation, typography and interpretation.

• 2023-08-29 | 09:00 - 16:00
• zoom online

In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2023-08-25 | 09:00 - 16:00
• Zoom online

Recent world events such as the Covid Pandemic have challenged us to prepare to manage previously unthinkable situations that may threaten an organization’s future. This new challenge goes beyond the mere emergency response plan or disaster management activities that you might previously have employed. Your organisation must engage in a comprehensive process best described generically as Business Continuity. It is no longer enough to draft a response plan that anticipates naturally, accidentally, or intentionally caused disaster or emergency scenarios. Today’s threats require creating an ongoing, interactive process that ensures the continuation of an organization’s core activities before, during, and, most importantly, after a major crisis event.

• 2023-08-11 | 13:30 - 17:00
• Courtyard by Marriott Shanghai Qilu

Course Objectives:
Mastering the basic syntax and coding specifications of Python, from no experience to the beginner
Mastering the correct programming thinking methods and code specifications, and writing concise and easy-to-understand normative code
Learning advanced programming methods such as multithreading to write more complex applications
Python controls office software, automatically reads information, automatically processes files, limits overtime work, replies to emails in seconds
课程目标：
掌握Python基础语法及编码规范，从小白到入门
掌握正确的编程思维方法和代码规范，写出简洁、易懂的规范代码
学会多线程等高级编程方法，编写出更复杂的应用
Python操控办公软件，自动读取信息，文件自动化处理，从此做表不加班，秒速回复邮件

• 2023-07-26 - 2023-09-22 | 19:00 - 20:30
• Zoom

Observation and feedback on each student using reflection, practice, improvisation, and personal "play" situational analysis. Create a highly personalized learning environment for trainees and a training classroom close to the coaching method.

It is suitable for team members, project members, team managers, department managers, project managers and cross-departmental staff with different experience backgrounds, who need to effectively improve the working relationship with colleagues and superiors, work better with others, and hope to change their style and Individual contributors and team leads for working methods.

• 2023-07-21 | 09:00 - 16:00
• European Chamber Shanghai Office

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the wechat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2023-07-07 | 09:00 - 16:00
• Zoom online