在大数据时代，数据是21世纪的“黄金”。但是对于企业的质量管理人士而言，最大的烦恼，不是缺乏数据，而是费时费力收集了大量数据，却不知道从何下手，如何通过分析得到一些有价值的信息。Minitab软件作为质量管理方面领先的代表性软件，迄今已经风靡全球40余年，被大部分500强企业和4,000 多所高等院校所采用。

• 2019-03-21 - 2019-03-22 | 09:00 - 17:00
• Kepler Training Room

Dear Members and Friends,
The European Union Chamber of Commerce in China Shenyang Chapter, together with SGS-CSTC Standards Technical Services Co., Ltd., is thrilled to invite you to the seminar on Enterprise Compliance Management & Sustainable Development from 13:00 to 16:30 15th (Friday), March, 2019 at Kelley Hotel. This seminar will help the enterprises understand the requirements of compliance management and sustainable development and enhance risk management and response capabilities. The event will be held in Chinese.
中国欧盟商会沈阳分会联合SGS通标标准技术服务有限公司共同举办企业合规管理 & 可持续发展专题讲座活动。此活动将帮助企业了解合规管理和可持续发展的要求，提升风险管理和应对能力.活动将于2019年3月15日(周五)下午1：00到4：30于沈阳北站凯莱大酒店举办。活动语言：中文。

• 2019-03-15 | 13:00 - 16:30
• Kelley Hotel

为达成预防之目的, 质量体系标准中明确要求组织必须掌握及理解SPC的基本概念, 如变差,稳定, 过程能力,过度调整等, 并能在组织有效应用SPC, 为组织的制造及管理过程的运行和改善提供有力支持。

• 2019-03-14 | 09:00 - 17:00
• 2F Meeting Room,Cybio Technology

2018 was a busy period for intellectual property developments both in China and beyond. In an increasingly global world, developments in China impact not only China business but businesses abroad. The same is true for developments in Europe which impact businesses and trends in China. Our panel of experts will explore recent IP developments in China and their practical impact. In addition, we will be providing a UK and European perspective on both Brexit and Standard Essential Patents, the latter of which is becoming an increasingly important battleground in China.

2018年是中国及各地区知识产权迅速发展的一年。在经济全球化的背景下，中国的发展不仅影响着中国企业，同时还影响着海外市场；与此同时，欧洲的发展同样影响着中国企业和中国的发展趋势。我们的专家小组将探索知识产权在中国的最新发展及其实际影响。此外，我们还从英国和欧洲的角度来探讨英国脱欧问题、以及在中国市场上硝烟渐起的标准必要专利话题。

• 2019-03-13 - 2019-03-13 | 14:00 - 17:00
• Guangzhou Marriott Hotel

For enterprises, B2C or B2B enterprises, offline events are the basic skills. For PR, offline events are part of corporate brand building, which include media relationship management, investor relationship management, and partnership management. Events should focus on contents and high end.

For marketing personnel, offline events is a must for launching new products and finding new market, focusing on buyers and conversion rate.

• 2019-03-01 | 09:00 - 17:00
• 远古邪恶

On behalf of the board of Shenyang Chapter, the Shenyang Chapter of the European Union Chamber of Commerce would like to invite you to attend the working group meeting about two short and anonymous surveys conducted by the Shenyang Chapter. The meeting will be held from 9:30 am to 11:00 am, 28th February at Sofitel Shenyang Lido, following a GM breakfast from 7:30 am to 9:30 am.

• 2019-02-28 | 09:30 - 11:00
• Sofitel Shenyang Lido

中国的媒体传播长期以来是单向的，读者反馈机制不健全的。只到2009年新浪微博兴起，微博是中国新媒体时代的开端，真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现，进一步使得每个独立个体都具备了“广播”的能力和工具，也使得个体的意见有了传播的可能性。手机app的大规模兴起，促使更多的内容平台重视了个体带来的社交和传播的流量，比如知乎、豆瓣等。而职业类社交app的兴起，如领英、脉脉，更让员工有机会把曾经的企业内幕暴露于大众之下。

这种技术手段的改变，直接带来的后果就是：危机一旦出现，很有可能通过社交媒体实现快速传播，一旦进入到个体层面的自主传播，危机对于企业品牌的危害就直达个体层面，同时很有可能因企业的不当应对，引发二次甚至三次传播。对此，我们可以称为：不作不死，且作且死，覆水难收。

移动时代的危机传播具有：几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。

曾经的单一信源的传播形式下，企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代，蝴蝶效应确实存在，任何个人的爆料都可能引发一起大规模的舆论危机，案例太多了。危机已经不止是预警预防了，而是防不胜防，在这种情况下，进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要，同时，也需要掌握和了解相关的解决办法。

• 2019-02-28 | 09:00 - 17:00
• 广州市 HiD 行铭室内设计工程有限公司

在当今的经济形势下，全球的激烈竞争和新设备的延缓订购，使得业务主管人员对生产操作费用等各方面因素的特别敏感。在这种环境下，各生产厂都开始考虑使用创新的和经过实践考验的方法，以便使他们的产品能以最低的成本打入市场。提高设备总效益（OEE）是达到这一目标的可行方法。

• 2019-02-26 | 09:00 - 17:00
• Rheinland Shenzhen office, meeting room, 2F

Video has emerged as the most powerful way to promote your product, service or brand. Up to 95% of viewers remember the key brand message after watching a video as compared to reading a text ad (Neilson). And according to Forbes, up to 64% of consumers purchase a product after watching a video. This training will guide marketing professionals to develop a powerful visual strategy for your company and brand.

• 2019-02-26 | 14:00 - 17:00
• Room Yaji, Guofeng Gallery, Galaxy World 星河WORLD 国风艺术馆 雅集厅

The overall changing business environment along with new expectationstowards jobs and requirements for work places, provide a general challenge for companies all over China. Especially the question, how enterprises can prepare and facilitate their businesses for a smooth transition to lower growth levels, has become a new key challenge for any foreign company in China recently.

• 2019-01-30 | 13:00 - 17:00
• Le Meridien Hotel Shenyang