到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-06-14 | 09:00 - 17:00
• European Chamber Shanghai Office

The European Chamber Southwest China Chapter cordially invites you to the Exclusive Meeting and Cocktail Reception with the delegation of EU Ambassadors to China.

• 2024-06-13 | 17:30 - 21:00
• Jin Li, 3rd Floor, Fairmont Chengdu 成都棕榈泉费尔蒙酒店 3楼锦里厅

PMP助力企业实现战略目标

• 2024-06-11 - 2024-08-05 | 19:30 - 21:30
• Online

How should China cultivate a diversified and multilevel human resource that meet the needs of economic and social development? How should companies better leverage the window of opportunity to foster talent dividend to drive business growth? If China is successful in pushing out new productive forces, what will large shares of the labor force do … will they in some way hold back growth in the economy?

Join us for a breakfast roundtable on 6th June, featuring Dr Scott Rozelle, Helen F. Farnsworth Senior Fellow and the co-director of Stanford Center on China's Economy and Institutions in the Freeman Spogli Institute for International Studies and Stanford Institute for Economic Policy Research at Stanford University. Dr Scott Rozelle will delve into these pressing topics, sharing perspective into the latest human capital trend in China, as well as the wider implications and suggestions for business.

• 2024-06-06 | 08:00 - 09:30
• 29 Grill, 2F, Conrad Hotel

“在汇报中Sell你的想法——建立以听众为中心的思维模式和叙事逻辑”

This training teaches you to sell ideas in your report through building an audience centered mindset, and will help you to better solve following challenges in workplace
- How to get my audience to agree with my viewpoint and provide support
- How to address logically and systematically
- How to present content concisely in limited time

课程概述

管理者在充满压力的会议中，向领导或者跨部门团队做正式汇报的时候，最大的挑战莫过于如何：
- 切中要害，获取支持
- 逻辑性强，富有条理
- 简明扼要、突出重点

课程解决问题

- 如何使听众同意我的观点并提供支持
- 如何有逻辑、有条理地把内容说清楚
- 如何在有限时间简明扼要地呈现内容

• 2024-06-06 | 09:00 - 16:00
• Teams

Business writing is one of the most important skills for succeeding in your career. From professional writers to new employees, from non-native English speakers to experienced executives, many trainees are using techniques from business writing to enhance their ability to communicate and put forth ideas. This course will teach you how to apply good business writing principles to your work, how to significantly improve your writing through simple tools, and how to execute organization, structure, and revision to communicate more adeptly than ever before. Starting with this lesson, you'll be able to immediately apply your new knowledge to your work and improve your writing to make a professional impression on others.

• 2024-05-22 | 09:00 - 16:00
• Online

WeChat Channels (“Channels”) are already an useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2024-05-17 | 09:00 - 16:00
• Zoom online

Businesses undergoing transformation are increasingly prioritizing sustainable development. The rapidly evolving field of artificial intelligence (AI) and other emerging digital technologies are becoming essential for businesses in terms of the digital transformation of their production and manufacturing processes. Through digitalization, companies can enhance production efficiency, improve product quality, optimize resource utilization, reduce waste, and ultimately help achieve their sustainability goals.

The European Chamber is thrilled to organize an exclusive tour to Microsoft, where participants will not only gain a thorough understanding of the latest advancements in generative AI through face-to-face interaction with technologies, but also obtain practical advice on how to leverage AI to drive innovation and sustainability in business.

• 2024-05-16 | 14:00 - 16:30
• Microsoft Center One

Discussing “Jinjiang-EU Opportunities” - Seeking “Cooperative Prospects”
共话“锦欧机遇”·共谋“合作前景”

Deepening “Jinjiang-EU Cooperation” - Fostering “Joint Development”
深化“锦欧合作”·搭台“共促发展”

• 2024-05-14 | 14:30 - 17:00
• Gogaga Park 交子VC露营基地

360 Degree Communication in Action will help participants understand the importance of personal communication in an organization and the vital role it plays.

【课程背景】
《360度沟通实战》以点带面，帮助学员认清个人沟通在组织中的重要性以及沟通带来的重要作用，企业中70%的时间在沟通，而出现的问题中70%是由沟通造成的。所以每个人都肩负责任，为沟通的结果负责。讲师从职场中常见的沟通现象出发，从沟通的重要性，影响沟通达成结果的关键要素，到如何与领导沟通获取资源，如何跨部门沟通避免踢皮球，如何与下属沟通达成绩效，帮助学员提升沟通效能，从而实现明明白白沟通、让沟通产生行为，让行为影响结果，让结果带来绩效，从而实现沟通必有效的双赢局面。

• 2024-05-14 | 09:00 - 16:00
• On-line