企业的品牌和市场营销工作中，媒体和自媒体是必须使用的传播桥梁。媒体和自媒体是不同的媒介，具有各自的属性。根据不同的传播目的，企业必须建立自己的媒体名单和媒体关系，企业必须长期有计划的维护媒体关系。善用媒体是企业公关的长期必修课。除了有采编权的媒体，企业传播中经常与自媒体合作。而自媒体少了约束和管理，乱象丛生，企业宛如陷入了黑森林，既要前行，又要防范。认识媒体特性，了解媒体风格，进而判断媒体和自媒体的真正价值，从而精选出适合企业目标的合作媒体。这绝非易事。

In corporate branding and marketing practice, the media and self-media are the communication bridges that should be used. Media and self-media are different and have their own attributes. According to different communication purposes, companies must establish their own media lists and media relations, and companies must maintain media relations in an organized way for a long term. How to leverage media well is a long-term compulsory course for companies. In addition to media with editing rights, corporate communications often cooperate with self-media. However, self-media lacks restraint and management, which causes chaos. In this case, the enterprise seems to be trapped in the black forest when it must move forward and meanwhile safeguard business against risks. It’s not easy to understand the different characteristics and styles of media, judge the true value of media and self-media, so as to select cooperative media suitable for corporate goals.

• 2021-07-29 | 09:00 - 17:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

Power BI is Microsoft's latest business intelligence (BI) concept, the company's official visual data exploration and interactive reporting tool.That is, we can import Excel data into Power BI with one click, and then use simple chart configuration to generate a super high appearance level report that can be shared with others on computers and mobile.Power BI是微软最新的商业智能（BI）概念，是微软官方推出的可视化数据探索和交互式报告工具。就是我们可以把Excel中的数据一键导入到Power BI中，然后通过简单的图表配置，生成一份超高颜值的报表，并且可以在电脑端和移动端与他人共享。

• 2021-07-15 - 2021-08-25 | 20:00 - 21:00
• Online training

2021已将过半，辛苦耕耘半年成果满满的你，是否已经准备好了一份同样清晰、丰满的年中总结？本次课程将会为大家带来 PPT 设计制作中的各种加分利器，帮助大家理清思路、掌握技巧，呈现完美的年终汇报答卷。
本课程是结合企业实际需求和丰富的讲学经验设计而成。课程以 PPT 基础操作为主线， 从PPT制作原则出发，依次介绍演示文稿高速创建、批量修改到模板应用、数据图表制作与应用、动画效果、呈现技巧等。学员和讲师同步案例操作，助力学员在短时间内成为 PowerPoint 制作高手。

After hard work for half year, have you prepared a clear and full contented report for your mid-year summary? This course will bring you all kinds of bonus points in PPT design and production, help you to clarify ideas, master skills, and present a perfect mid-year report.
This course is designed based on the actual needs and rich learning experience. The course takes PPT operation as the main line, starting from ppt production principles, introduces high-speed creation of presentation, modification to template application, data chart production and application, animation effect, presentation skills, etc. Lecturers will also lead participants to do case exercise and help them enhance their skills in PowerPoint production in a short time.

• 2021-07-09 | 09:00 - 17:00
• Online training

课程目标：

掌握职场高阶函数，处理更为复杂的数据统计与分析；
掌握数据分析的相关工具，有效挖掘数据价值；
掌握数据看板制作方法，数据分析结果更全面、系统及高效；
掌握高阶商务图表类型的绘制，让数据传达形式更为新颖及多样化；
Learning Objectives:

Master the higher-level functions to process more complex data statistics and analysis;
Master the relevant tools of data analysis and find the value of data effectively;
Master data table production methods, make data analysis results more comprehensive, systematic and efficient;
Master the drawing methods of high-level business chart types to make the forms of data transmission more novel and diversified;

• 2021-06-18 | 09:00 - 16:00
• Online training

《粉丝营销：粉丝动物理论和社群运营》
How to manage companies social accounts: Introducing a Fan-Based Marketing Strategy

• 2021-06-03 | 09:00 - 16:00
• Online training

线下培训 ｜让演讲成为你的优势（中文）
Off-line Training | Better Public Speaking --- Becoming a Confident, Compelling Speaker (CN)

• 2021-05-27 | 09:00 - 16:30
• WeWork Mandela Room

中国欧盟商会与必维管理和技术学院合作开展碳相关系列培训课程，以下是5月-6月即将开展的课程清单.
A series of Carbon-related serial training will be jointly held by the European Chamber of Commerce in China and the Bureau Veritas University of Management and Technology.

• 2021-05-26 - 2021-05-28 | 09:30 - 17:00
• 北京市东城区北三环东路36号环球贸易中心B座22层 必维认证

政府事务危机管理、系统处理现场查访 Government Affairs Issue Management and Dealing with On-site Inspection

• 2021-05-26 | 14:00 - 16:30
• Online training

本课程是结合企业实际需求和丰富的讲学经验设计而成。课程以 PPT 基础操作为主线， 从PPT制作原则出发，依次介绍演示文稿高速创建、批量修改到模板应用、数据图表制作与应用、动画效果、呈现技巧等。学员和讲师同步案例操作，助力学员在短时间内成为 PowerPoint 制作高手。
This course is designed based on the actual needs and rich learning experience. The course takes PPT operation as the main line, starting from ppt production principles, introduces high-speed creation of presentation, modification to template application, data chart production and application, animation effect, presentation skills, etc. Lecturers will also lead participants to do case exercise and help them enhance their skills in PowerPoint production in a short time.

• 2021-05-25 | 09:00 - 16:00
• Online training

Python数据自动化处理线上训练营Data Automatic Processing Tips with Python

• 2021-05-24 - 2021-07-24 | 09:00 - 18:00
• Online training