Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about it.
If manufacturers even thought about marketing, it was as sales support: organizing trade show giveaways, creating sell sheets, buying ad space in trade magazines and making sure the website looked halfway decent.
Essentially, marketing was not a focus, and it was often treated as an afterthought.
But the world of buying and selling has changed. 94% of B2B buyers are now doing their own research online before they even want to engage with a manufacturing company's salespeople.
So, ready or not, marketing has become a new necessity manufacturers.

• 2020-09-18 | 09:30 - 12:00
• Generali China Life Insurance Company Limited Guangdong Branch 中意人寿保险有限公司广东省分公司

Following this year's Two Sessions, additional focus and interest has been given to Hainan Province. Sharing insights from the island and investment opportunities, Eric Lin from Deloitte and Deputy Director Peng Wei from the Hainan Department of Commerce will come to Shenzhen to talk with European Chamber South China Members.

• 2020-09-15 | 14:30 - 16:30
• China Resources Building - Deloitte Offices

Guangzhou Aircraft Maintenance Engineering Co., Ltd is a company that specializes in aircraft and airborne component maintenance, repair and overhaul.

• 2020-09-11 | 14:00 - 16:30
• GAMECO Reception 前台

Guangzhou Aircraft Maintenance Engineering Co., Ltd is a company that specializes in aircraft and airborne component maintenance, repair and overhaul.

• 2020-09-04 | 14:00 - 16:30
• Crossing 8

From the previous LEAN meetings, top management involvement has been discussed and all managers need and must be involved in LEAN activities and working on it on a daily basis. Awards were communicated quite in detail and pointed out different ways in different companies.

The third LEAN discussion will be in Andritz in Foshan. Andritz starts to use LEAN tools (partial of global initiatives) a few years ago with results to have low/middle-end fruits and they are working to shape the factory digitalization (real-time “data” talk to data) to have further improvement. The factory serves more than 10 different industries with all traditional manufacturing processes (Machining, Welding, Assembling, Casting, Forging and Painting) with Project / Product / Service Operation Modules.

• 2020-09-01 | 09:30 - 15:00
• ANDRITZ China Headquarter building

This meeting of the South China Healthcare Sub-Forum is to discuss the recent "Buy China" policies enacted with the support of the Guangdong Provincial Health Commission and to determine what action to take moving forward.

• 2020-08-28 | 11:00 - 12:00
• European Chamber - Chinese Overseas Scholars Venture Building

The Shenzhen municipal government is organizing a policy explanation and Q&A meeting for foreign companies to better understand the local policies on stabilizing Shenzhen’s foreign business and investment in 2020. Representatives from Shenzhen Commerce Bureau and Shenzhen Taxation Bureau will attend to interpret relevant regulations.

• 2020-08-27 | 14:00 - 16:30
• 深圳市深南大道6005号金茂深圳JW万豪酒店三楼金茂宴会厅

The De' Longhi Group is one of the world's leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care.

• 2020-08-21 - 2020-08-21 | 13:40 - 16:00
• De Longhi-Kenwood Appliances (Dongguan) Co., Ltd.

The European Chamber Logistics Working Group is pleased to invite you to a working group meeting with Ms Cinzia Pasquale, founder of 4SUCCESS2EU, and Mr Alexio Picco, managing director of Circle Group, to discuss on the EU's response to COVID-19 in sustainable, green and inclusive connectivity.

• 2020-08-06 | 16:00 - 17:30
• online Zoom Meeting Platform

The President of European Chamber Mr Joerg Wuttke (https://www.linkedin.com/in/joerg-wuttke-8a10ab8/) is coming to Guangzhou on Aug 3rd, and we’d like to invite representatives from our member companies to attend a VIP roundtable with President Wuttke.

• 2020-08-03 | 10:30 - 11:30
• Guangzhou Mandarina Oriental Hotel Level 2M Tianhe Room 1